Brittany Johnson grew up in Austin and went to Westlake High School where she played competitive soccer. Brittany comes from a family of Longhorns, so choosing UT was an easy choice for her. While at UT, she was President of her sorority, Chi Omega, and served on the executive board of the Undergraduate Business Council. After interning for ESPN in New York the summer between her Junior and Senior years, she decided to move to New York after graduating to work in advertising. She went on to produce digital content at two world-renowned ad agencies, Publicis and Grey New York. After four years in the agency world, she joined the NFL as their Digital and Social Advertising Manager where she spent three years producing a variety of content campaigns. In her fourth year with the NFL, she was given the opportunity to serve as the Executive Content Producer of the NFL 100’s Experiences of a Lifetime campaign where she led the promotion of ten social media contests that offered fans the chance to win once-in-a-lifetime experiences commemorating the NFL’s 100th season. After 7 years in New York, she moved to Dallas and worked for AT&T where she oversaw development of outdoor, digital, and social content for AT&T’s Discovery District — a downtown Dallas destination where tech, culture, and entertainment combine. Hungry to get back into sports, she joined LEARFIELD as their Director of Social Content where she managed a team of content creators who produced sponsored social content for corporate partners across some of the nation’s top collegiate properties. She most recently joined the Dallas Cowboys as their Director of Social Media in December of 2022. In her free time, you can find her practicing yoga, trying new restaurants and hanging with her golden retriever, Maverick.
While at UT, she double majored in Canfield Business Honors and Marketing with a minor in Art History. She didn’t get into Canfield BHP as a freshman, so she had to work hard freshman year to earn her spot to be admitted as a sophomore. She thinks getting in as a sophomore made her appreciate the opportunities presented by the program even more. From Canfield BHP, she learned to work hard and be humble. She was surrounded by people who she had the privilege to learn from and build relationships with.
She currently works at the Dallas Cowboys where she serves as the Director of Social Media. She’s responsible for leading all social media efforts for the Dallas Cowboys. Her team manages all of the social media channels across the Dallas Cowboys organization inclusive of Dallas Cowboys, Dallas Cowboys Cheerleaders, AT&T Stadium (the home stadium), the Star in Frisco (where the company is headquartered) and Cowboys in the Community (the community impact channel). Her team supports key stakeholders across the organization including Football, PR, Marketing, Sponsorship/Sales and Community Relations by highlighting and promoting their initiatives via custom content on their social channels.
When she was working at Grey New York in 2015, she volunteered for an NFL project on top of her existing client work. 6 months after the NFL project concluded, she received an email from the NFL client sharing a job opportunity at the League because of the work she had done on that previous project. Had she not pursued her passion and asked for the extra work, she would not have gotten the NFL opportunity. Fast forward to 2022, when she saw the Dallas Cowboys Social Media Director job opening, she realized she had been connected to the hiring manager (her current boss) three years prior via email when she moved to Dallas. She responded to that email expressing her interest in the role. That email intro (thank you Emmanuel Acho if you’re reading this) opened the door to the first of many interviews that led her to ultimately land the job. Lean on your relationships to open doors.
“Canfield BHP taught me to work hard individually but to also contribute as a part of a larger team and cohort. The whole is greater than the sum of the parts. Teamwork and relationships are key to success in my current role and without the soft skills that I learned in Canfield BHP, I would not be where I am today.” Brittany said while talking about her experience in the program.
When asked what advice she would have for current Canfield BHP students, she said, “Give yourself grace. Clearly you are a hard worker, smart and talented if you were accepted into Canfield BHP. Make sure you take care of your relationships, mental health and overall happiness. Happiness will not be found in a GPA or in a job title. Make sure you’re staying true to yourself and seeking things that give you joy and fulfillment. Additionally, absorb skills and continue to learn in whatever job you are in. I would not be able to do my current job without all of the experiences of my previous jobs combined. Whether you are loving the job or not, always learn whatever skills you can from it as they can all prepare you for your dream job down the road.”