An Entrepreneurial Perspective in Lyceum from Cindy Lo

For those taking on an entrepreneurial path, Canfield BHP alum Cindy Lo is a wonderful example. Upon graduation, Lo took on roles in technical sales and consulting before founding the company she continues to run now: Red Velvet Events. 

Amidst all the business of being the CEO and Founder of an international events agency, Lo still finds time to come back to McCombs and meet with the sophomore Lyceum class each year. She said Canfield BHP funded her tuition and gave her amazing opportunities, so she loves coming back to the program and the students in it.  

“Someone else again funded my school and I always wanted to be able to do that. I feel like I’m in a place and a time in my life where I can easily give back in various ways,” Lo said. 

Lo especially hopes to encourage entrepreneurship during her visits because of the unique, go-getter nature of Canfield Business Honors students. Even if students don’t become entrepreneurs right out of college, Lo hopes that students are empowered to do so at some point in their lives.

I encourage (entrepreneurship) because of all the people I met through the (Canfield) Business Honors program, 90% of them are self motivated,” Lo said. “I guarantee you that anyone, as long as they can handle the grind, can be an entrepreneur. I hope that when students in the program hear me talk about it they see that opportunity.”

For Lo, entrepreneurship wasn’t something she saw herself doing in college. After working at a startup for a few years, 9/11 happened and she realized that there were other paths out there for her. Lo ultimately decided to pursue her passion for events and start her own company. 

“When 9/11 happened, I was actually outside of New York City. It made me wake up and realize maybe that’s not what I necessarily want to do forever and ever and life is too short,” Lo said. “At that point, the market was changing too. (The startup) where I was working changed directions. It gave me some time to rethink my path and through the help of some friends, I was pointed in the direction of events, but because no one wanted to hire me, I started this company with the intention of only running it for about a year and now we’re 17 years in.”

Lo said Canfield BHP played a large part in her life. From learning through group projects to gaining a better understanding of problems through case studies, Canfield BHP proved integral to her success. 

“Definitely the one thing that I really underestimated at the time, but now looking back, I realized a lot of this had to do with again, how (Canfield) BHP is situated and how the program structures classes around team projects,” Lo said. “Everybody has to understand how to assess the team dynamics, how do we get (the project) done in the timeline, and how do we work with everyone’s schedule. That alone has allowed me to be as effective as possible of a leader.”

Even more important than the projects, however, were the people in Lo’s class. She said being surrounded by students who were leaders on campus and self-starters made her want to be a  better version of herself.

“I was surrounded by a lot of natural achievers, and I took this for granted. I’ve learned over the years that I want to continue to surround myself with people smarter than me, so I can keep learning,” Lo said. “Canfield Business Honors allowed me to do that.”