#TXMS Student Spotlight: Eleni Michaelides, MSM 2020

Program

Master of Science in Marketing

 

Undergraduate University and Major:

 

Texas Christian University – Marketing

 

Graduating Class:

Class of 2020

 

About Eleni:

I’m from Fort Worth, Texas but my family is originally from Greece (on my dad’s side) and Mexico (on my mom’s side)! While at TCU I was very involved and active in the community, including in the honors business program, Gamma Phi Beta sorority, the American Marketing Association, the TCU Honors College, and various leadership organizations. In addition I’ve worked 5 internships since I started my education, ranging from a local popsicle company to Berkshire Hathaway’s largest subsidiary, BNSF Railway. My passions in life include musical theater, dogs, and Thai food!

 

Proudest accomplishment:

My proudest accomplishment was being chosen as one of four student leaders for the international Frog Camp (an extended orientation program for incoming TCU freshmen) in Buenos Aires, Argentina before my senior year.

 

Why did you choose the MSM Program?

I decided to pursue my masters at UT because I wanted to develop a stronger quantitative marketing background. Marketers nowadays, no matter the industry, need to be able to work with and interpret large amounts of data into meaningful recommendations. Knowing how to use analytical tools correctly, and having experience doing it, is so important no matter what kind of work I’ll be doing in the future.

 

What are you most looking forward to this year ?

I’m looking forward to being taught by some of the best professors at UT, getting to know my cohort better, and experiencing all that Austin has to offer!

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