Dr. Sebastian Hohenberg showed listeners the monumental shift that has happened in the marketing field that he and his colleagues discovered in their research.  The most successful marketers of the past few years were less focused on their customers than they were on building relationships across ecosystems and carefully considering their products’ end user — even if that wasn’t their direct customer.

Sebastian presented and discussed the groundbreaking academic research conclusions with a focus on the value of Marketing Excellence initiatives. Specifically, he focused on three questions:

  1. What is Marketing Excellence?
  2. (When) Do Marketing Excellent initiatives pay off?
  3. What are the components that payoff?

Watch the presentation here and you can see Sebastian’s slides here.

Please note: Alumni Network webinars must be viewed live to receive CPE credit. Watching the recording does not qualify for CPE credit.