The Herb Kelleher Center hosted “Texas Spirit” in Rowling Hall on April 13, 2018 for students, alumni, and the Austin business community.

Speakers showcased the unique spirit and success of entrepreneurship and innovation within the Texas spirits and craft beverage industries. Keynote panelists included Chad Auler (BA ’92, MBA ’03), co-founder of Deep Eddy Vodka and president and co-founder of Milestone Brands, David Jabour (BBA ’85), president of Twin Liquors, and Rad Weaver (BBA ’98), CEO of McCombs Partners.

Founders, CEOs, and executives shared stories of homegrown brands like Austin Beerworks, Austin Cocktails, BeatBox Beverages, Deep Eddy Vodka, Desert Door Sotol, Double Horn Brewing Company, Fall Creek Vineyards, Garrison Brothers Distillery, Live Oak Brewing Company, Mesa Vineyards/Ste Genevieve Wines, Mighty Swell, Nine Banded Whiskey, Tito’s Handmade Vodka, and more. See the reception photo gallery.