Tag: Webinar

Faculty Seminar/Webinar Recap: How To Use AI To Be More Creative and Deliver Marketing Success with Marketing Lecturer Chris Aarons and Abby Nichols, MS ’23

The McCombs Austin Chapter hosted Chris Aarons, Marketing Lecturer, and Abby Nichols, MS ’23, for a discussion on utilizing AI for marketing success.

In this hybrid in-person and livestreamed talk, audiences learned:

  • Why success is more about how you think about the technology, than the technology itself.
  • Why even with AI, the customer has to come first and be the focus.
  • How creativity is still the engine that drives experience.
  • Success and digital are messy and AI and a little mess is where excellence is found.

Chris Aarons is the co-author of the best-selling book on digital transformation and has worked with brands such as Amazon, AMD, Coca-Cola, Cisco, Dell, Dolby Labs, and HP to create award-winning digital campaigns. In addition, he teaches both undergraduate and master’s classes in digital marketing at the McCombs School of Business, where he has won numerous awards for teaching excellence, effectiveness, and innovation in his first three years on staff.

Abby Nichols manages the digital marketing efforts for a conversational AI company by day and is a pickle entrepreneur by night. As a lifelong resident of Austin, Texas, she wasn’t surprised she ended up in the tech industry after watching its takeover as the city grew. Burnt orange through and through, Abby Nichols earned her master of science in marketing from the McCombs School of Business and bachelor of science in public relations from Moody College.

You can view the webinar recording here and download the presentation slides here.

Recap: Wealth Management Webinar

In this webinar, three expert panelists discuss the future of wealth management and provide listeners with key takeaways for how to apply these insights in your own work. Their conversation explores new challenges the industry faces and how the McCombs Wealth Management Center plans to address those challenges, industry insights from leaders in the field, and planning for human capital, personal legacy, and educated philanthropy. Watch the recording!

PANELISTS

  • Dr. Ramesh K. S. Rao – UT Austin McCombs School of Business
  • Russell W. Norwood, CIMA, CFP – Venturi Private Wealth
  • Rhonda H. Brink, JD – Brink & Bennett

Supplemental Materials:

Please note: Alumni Network webinars must be viewed live to receive CPE credit. Watching the recording does not qualify for CPE credit.

Webinar Recap: “50 Shades of Green: Sustainability and Sustainable Finance” with Meeta Kothare

On Feb. 25, Meeta Kothare hosted the KTG Webinar “50 Shades of Green: Sustainability and Sustainable Finance.” The webinar covered sustainability and the impact syndrome, 21st century trends, and how to manage, measure, and report sustainability. Watch it here!

Meeta Kothare is adjunct professor in the McCombs School of Business, where she is the inaugural Managing Director of the Social Innovation Initiative. Kothare also holds a faculty appointment at the LBJ School of Public Affairs. She teaches popular classes in Financial Innovation for Social Impact, Impact Investing, and Social Entrepreneurship and Innovation. Previously she founded Neeva Solutions, a management consulting firm assisting nonprofits and for-profit organizations dedicated to social impact.

Kothare has over 25 years of academic, business, and social sector experience. She began her career in sales and marketing before pursuing graduate studies in business. After completing her doctorate, she joined the finance faculty at the McCombs School of Business at the University of Texas at Austin, where she has taught in the MBA, Business Honors and Executive Education programs. Her research on corporate finance, corporate governance, and securities markets has appeared in leading academic finance journals.

Kothare’s current interests include social innovation and the use of financial tools for social impact and sustainability. Her areas of expertise include: impact and sustainable investing, impact measurement, social entrepreneurship and innovation. She is also actively engaged in community service, philanthropy and impact investing, and mentoring social changemakers on campus and beyond.

Kothare holds a Ph.D. in Finance and an M.S. in Applied Economics from the University of Rochester, and an MBA from the University of Georgia, where she was the class valedictorian.

Webinar Recap: “The Future of Work is Now” with Kai Andrews

Kai Andrews, principal at Point B Management Consulting, shared his experience leveraging his powerful “Future of Work” concepts during his career webinar. As we are witnessing the “Physical & Digital” and “Human & Machine” dimensions converge, Kai discussed how to find the right balance in the workplace. He covered everything from changes in workforce dynamics to technology advancements, modern space needs, and how process optimization approaches are forcing companies to redesign their workplace strategies. Watch here!

Kai leads Point B’s Future of Work practice and has over 20 years of business and IT consulting experience, with primary expertise in delivering pragmatic workplace transformations concentrated in business collaboration and intelligence engagements. His focus has been on developing digital workplace strategies and designing and implementing collaboration and content management solutions for clients in the healthcare, retail, technology, and professional services industries. 

Recap: “Digital Marketing Edge for Leaders” with Nina Pickell

Nina Pickell’s “Digital Marketing Edge for Leaders” webinar kicked off the Career Webinar Summer Series. With Nina’s passion for entrepreneurialism, the webinar covers everything from what the digital era means to our call to action as leaders in the MBA workforce. Watch here!

With a BBA and MBA in marketing from UT, Nina specializes in growing companies and brands that she believes in, handpicked because they offer something special to the world. You can find her on any given day working with corporate clients, recording artists, and entrepreneurs as well as HR teams in the emerging field of employment branding. She has a passion for working with innovative companies and entrepreneurs transforming the way we work and live through technology, social networks, thought leadership, and the arts.

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