Tag: Marketing

Alumni Q&A: Beth Inglish, BBA ’05

This June we invited Beth Inglish, BBA ’05, to be a part of our Summer Webinar Series, during which she offered valuable guidance on the topic of “Leading for Creative Performance with Emotional Wellness”. You can view a recording of her presentation here. Recently we spoke with Beth about her time at McCombs, and about her flourishing career as a creative and marketing consultant. 

Please talk about your experience as a student here at McCombs. 

Going to The University of Texas was a dream come true! After visiting the campus numerous times during high school for state solo and ensemble band competitions I knew Austin was where I wanted to be. I applied to McCombs because I knew I was a leader. I wasn’t sure how, but deep down I knew I was meant to lead and McCombs would amplify that skill. First semester, I immediately joined the Freshman Business Association, made friends, and branched out into new activities from there. I also studied abroad in Paris, France with a group of marketing students during my junior year and had the experience of a lifetime.

How did your educational experience change you?

Being a student at McCombs taught me how to be professional. I learned how to write, speak, and act like a business professional, which has been my competitive advantage in the fine art industry. I was exposed to so many incredible students, teachers, and leaders that simply by association I was being changed into the best version of myself.

Please provide a brief summary of your career path since graduating.

Since graduating from McCombs I’ve had a colorful career path. First, I fulfilled a long-time dream and moved to the Caribbean to work as a SCUBA Diving Instructor in the Bahamas and the U.S. Virgin Islands. Then I moved to Nashville to become an artist and worked a day job in real estate marketing while I started my side hustle selling paintings. Real estate agents quickly became my first collectors!

After three years I left my job and started working for myself as a marketing consultant so I could have more time to pursue art. Then out of the blue, I was recruited for an editor position at The Tennessean and continued building my resume as a creative consultant and community leader. In the past five years, my career has exploded with speaking opportunities, coaching work, and art collaborations. Now I help my clients overcome creative blocks in an online course I designed called Create & Flow. I work with individuals and groups to increase creative performance with emotional wellness.

What are you most proud of in your career so far?

I am the most proud of the resilience I’ve developed. Anything truly is possible if you can take the risk to bet on yourself. It’s so freeing to live day to day knowing you’re successful even if you fail, because you know how to rise up every time.

Has your career played out the way you expected?

My career has in no way worked out how I expected. That’s the beauty of life… Every new experience led to the next and that kept guiding me forward. I didn’t know I was meant to be a speaker until after I’d been leading a community of artists for years. I didn’t know I was going to become a painter or a stand-up comic. I let my spirit guide me and that process continues to surprise me in the most delightful ways.

What are your goals for the future, career wise and in relation to McCombs?

I would love to collaborate with McCombs and the university as a whole to teach how creative performance and emotional intelligence are linked. I would love to add McCombs as a collector and install artwork in the school permanently. I would simply love to connect with the students, answer their questions, and inspire them to believe in their own unique voice and ideas.

Any other community involvement, hobbies or tidbits you’d like to share?

To connect with me on my mission to encourage creators to create, follow me on social media for new videos, posts, and offers. Send me a DM, I’d love to connect with you!

Alumni Q&A: Suzanna Dai Gallehugh, BBA ’99

Suzie Gallehugh, BBA ’99 and internationally-renowned designer of the Suzanna Dai jewelry line, shared with us about how her time at McCombs influenced her worldview. She also gives us an update on her successful career path into the world of fashion design. 

Tell us about your experience as a student here at McCombs.

I came to McCombs because I wanted to study international business, but I ended up majoring in marketing.  I am more liberal-arts minded, so I think marketing was the closest major available at the time to match my mindset.  However, I learned a lot in the core business classes that I didn’t think I needed at the time, but later turned out to be very helpful in starting a business – for example accounting.  I remember one international marketing class in particular that I was really engaged in – the curriculum had to do with cultural differences in doing business, and I found it very interesting.

How did your educational experience change you?

I think the most influential part of my education was spending a semester abroad through the CIBER exchange program.  I studied at ESCP in Paris, France, and it was educational in ways far beyond the classroom.  It was the first time in my life I had really traveled abroad, and I got an opportunity to go to Spain, Italy, the Netherlands, and Germany while I was there.  I learned skills there that helped me later when I moved to NYC, and those same skills facilitated my future travels to India, Africa, southeast Asia, etc.  The economy is only getting more global the further we move into the future – we are all interconnected, and I believe having the experience of living abroad is a necessity these days for a well-rounded education and career.  I strongly encourage everyone who can to study abroad and get exposed to other cultures and ways of working/thinking.

Please provide a brief summary of your career path since graduating.

After graduating in December 1999, I briefly worked for Compaq in Houston while saving money to spend the summer traveling before moving to NYC to attend the Fashion Institute of Technology (FIT), to study clothing design.  I graduated in May 2000 with an AAS in fashion design and went on to intern for couture designer Ralph Rucci.  Shortly thereafter, I was hired at the Alexander Doll Company, where I designed clothes for their line of high-end fashion dolls.  I then moved on to design the beading/embroidery layouts and prints for the dress division at Jones New York, where I was also responsible for sourcing trims.  After a few years there, I went to work at KimSeybert, where I designed beaded placemats, table runners, napkin rings, and other high-end home and dining decor.  While working at Kim Seybert, I got the idea of making beaded jewelry similar to the way the placemats were made, and in July 2008 I went to India to find a manufacturer and get samples made.  I officially launched my brand Suzanna Dai in 2009, when I sold my first collection to Bergdorf Goodman.  At the same time, I did freelance design work for LOFT to supplement my income while I was launching my brand.  Since then, the Suzanna Dai brand has been featured in numerous magazines including being one of Oprah’s Favorite Things, has been worn by Michelle Obama, has done collaborations with the W Hotels & LOFT, and has been sold in top department stores and boutiques worldwide, including Nordstrom, Harvey Nichols, Bloomingdale’s, Neiman Marcus, and Barney’s.  I’m now focusing on selling through my website.

What are you most proud of in your career so far?

I’m really proud of starting and running my business over the past 11 years with my own money and being profitable.  I did not have any outside help or funding, and I have really done it all on my own, through persistence and dedication.  I’m also proud that all of my designs are my own and that my business has integrity.  It’s also pretty amazing that Michelle Obama wore my earrings!

Has your career played out the way you expected?

From the age of ten or eleven I knew I wanted to be a designer, but I thought I would be making dresses.  I didn’t think I’d be making jewelry, but I discovered it’s a way to do all the intricate beadwork I love at a more accessible price, and it is more easily wearable.  It worked out well, and I’m glad I get to be creative.

How have you stayed involved with the school as an alumnus?

I recently attended an event for the MBA program, where I was invited to set up a booth with my products and attend a dinner.  Other than that, I have not stayed as involved as an alumnus of the business school in particular.

How have you personally benefitted from being a part of the network?

I can’t really think of a specific way I’ve directly benefitted from being an alum of the business school in my line of work.  However, I know the business school is very well respected across the globe, and I am proud to be a UT graduate.

What are your goals for the future, career wise and in relation to McCombs?

My goals for the future are to keep creating beautiful things, have a good work/life balance, and to expand to other categories – maybe even home décor.  I’d also be interested to mentor young designers or do consulting to help them launch their businesses.

Any other community involvement, hobbies, or tidbits you’d like to share?

Just that I love to travel and can’t wait until everyone is vaccinated and COVID settles down, so I can go somewhere abroad – it’s what inspires me the most!

Recap: KTG Webinar: “Does Marketing Matter?” with Leigh McAlister

Leigh’s webinar focused on the question “Does marketing matter?” Responses to this question range from a strong conviction that marketing drives firm growth to strong conviction that marketing does little more than create brochures for the sales organization. This all depends on the firm. In some firms marketing is central; in others it is peripheral. Leigh explained this variability by considering the firm’s source of competitive advantage and by the role assigned to the marketing function. Differentiating firms for which marketing is a line in function grow faster and are more valuable than other firms. Further, CEOs of such firms have broader visions for growth, are more satisfied with firm performance and see more promise for future performance. Cost leader firms in which marketing is a staff function are the slowest growing and least valuable. Watch here!

Leigh McAlister is the Ed and Molly Smith Chair in Business Administration at the McCombs School of Business, The University of Texas at Austin. She received her PhD from Stanford University and she served on the faculties of University of Washington and MIT before joining The University of Texas at Austin. She has won many teaching awards and research awards including JMR’s O’Dell Award, JR’s Davidson Award.  In 2014, she received the Mahajan Award for Lifetime Achievements in Strategy Research, was named the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator and was a member of the Inaugural Class of Fellows of the American Marketing Association. In 2018, she was named a Fellow of INFORMS Marketing Science. Long associated with the Marketing Science Institute, she served there as Executive Director from 2003-2005. Currently her research focuses on determinants of firm value and implications of web communications. She serves as Area Editor at Journal of Marketing and Journal of Consumer Research. 

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