In 2014, Alejandra Rodriguez Boughton was living in Austin and homesick for her native Monterrey, Mexico. After earning her MBA from the University of Texas McCombs School of Business, she was lost. She didn’t want to return to her career in corporate banking, but she didn’t know what she wanted to do. Stressed, she started cooking in the kitchen of her South Austin apartment. “I wanted to do this mole that you find specifically in the markets of Oaxaca,” she says. But she needed the peppers of her childhood—specifically, chilhuacle pepper, which is “pretty much impossible to find outside of Oaxaca,” she says. She spent hours online searching for seed and started growing peppers in containers on her balcony. “One day it hit me in the shower: Maybe I could make a business out of this,” she says. Read more here.