Program:
Master of Science Program in Marketing
Student Name:
Megan Burke
Graduating Class:
Class of 2019
Undergraduate Alma Mater:
About Megan:
I received my Bachelor of Arts from the University of Texas at Austin in May 2018. I discovered my passion for unpacking consumer behavior through various psychology and business courses. I am originally from North Jersey, but Texas has been my home for the past 4 years. I spend my free time fostering dogs, designing kitchens, playing IM volleyball with my marketing cohort and eating my way through Austin.
Proudest Accomplishment:
My proudest accomplishment is being part of IBM Design Studio and UT Austin’s inaugural cohort for the Radical Collaboration Design Program. I was selected as 1 of 24 students out of 100+ applicants. During this semester long program, my team developed an innovative university registration system utilizing IBM Watson’s natural language APIs and data aggregation platform. This included conducting primary research with UT students, administrators, and advisors to target pain points in the current registration process. Our team applied these insights along with design thinking principles to create and test prototypes with sponsor users. Our team presented their solution to stakeholders, the Head of IBM Design, UT’s Dean of the College of Fine Arts, and UT’s Director of the Center for Integrated Design. We received all around positive comments from the audience, and she earned the Design Thinking Practitioner and Design Thinking Co-Creator badges from IBM.
Why did you choose the MSM Program?
I chose to join the Master of Science in Marketing program to improve my quantitative and technical skills, so I can work as an analyst upon graduation. This program appealed to me because it blended qualitative and quantitative data and research methods. Although this is an analytics heavy program, McComb’s curriculum keeps students on track to solving business problems so that they don’t get lost in the data. Thus far my favorite course is Databases and Data Visualizations. I love creating meaningful graphics that tell a story about the data at hand.
What are you looking forward to most this year?
The Capstone project in the spring is also a major reason why I chose McCombs. I look forward to working with a company’s real data to consult and solve a problem that is impacting their business. I also look forward to upcoming social events where I can hang out with my MSM friends and meet students from other MS programs!
More on Texas MS Student Spotlight:
Texas MS #StudentSpotlight is a recurring feature showcasing the talent, background, and aspirations of the McCombs Master of Science Program students! Learn more about the Texas Master of Science in Marketing on our homepage.
Current Texas MS students interested in appearing in our student spotlight should contact their Program Coordinator regarding access to the Student Spotlight Survey.