The one-year Master of Science in Marketing (MSM) program at the McCombs School of Business at The University of Texas at Austin have been designated as a STEM eligible degree program. The designation indicates the rigorous quantitative nature of the MSM curriculum, and international students graduating from colleges and universities in the United States can prolong their studies in the country an additional 24 months by attending a STEM-certified graduate program.

STEM (science, technology, engineering, and mathematics) programs are certified for international students by the Student and Exchange Visitor Program (SEVP).

Program Director Dr. Jade DeKinder of the MSM said the STEM approval reflects the highly quantitative curriculum of the MSM degree. “The world of marketing has changed so rapidly that successful marketers for the next generation need to have strong quantitative skills – drawing from math, science and statistics. The new designation is an accurate depiction of the technical knowledge our students receive in the program.”

The MS Marketing degree at Texas McCombs is a 10-month graduate business degree open to all undergraduate majors. Students from a variety of work experience levels, from no experience to 5+ years, apply to the program. Cohort sizes are capped at 65 students each to enhance interaction with McCombs world-class faculty, and the curriculum includes a hands-on capstone experience solving business problems for participating companies. The MSM program emphasizes a focus in analytics and data-driven marketing.

The Master of Science in Marketing joins the Master of Science in Business Analytics and Master of Science in IT & Management as STEM-eligible degree offerings.

For more information, contact: Cayce Canipe, McCombs MS Programs Marketing Coordinator, Cayce.canipe@mccombs.utexas.edu, 512-232-7350.