Program:
Master of Science Bridge Program in Marketing
Student Name:
Nina Laudon
Graduating Class:
Class of 2019
Undergraduate Alma Mater:
About Nina:
Part of why I chose to attend UT was because of the opportunities I had in research as an undergraduate. I actually started college as a neuroscience major, participated in the Freshman Research Initiative doing nano-material research, and quickly realized that while I loved the research process, what I wanted to study was people. So as many students do, I changed my major. I wanted to continue pursuing behavioral research, but with more real world applications. I find human behavior fascinating in its irrationalism, and understanding consumer behavior through data insights and behavioral economics is my ultimate goal.
Proudest Accomplishment:
I’m proud of the work I’ve done in the past year at the Behavioral Science Lab (BSL), a startup that reveals the why of consumer decision making. Being a part of an organization that is revealing insights that big data misses has reinforced the belief that regardless of our reliance on technology, human connection has to be the final piece. I’m incredibly grateful and humbled to have worked with such wonderful mentors and I’m very excited about the future of the company.
Why did you choose the MSM Bridge Program?
I applied to MSM because it felt like one of the only programs that didn’t ask me to sacrifice being creative or being analytical. I’ve never had a firm right brain/left brain separation and marketing with a heavy emphasis on analytics seemed to be the perfect fit for me. I actually didn’t know that I could apply early until a couple weeks before the application was due, but having the opportunity to be involved a year early helped solidify my goals and interests for the program.
What are you most looking forward to in your program?
I’m really excited to be back in the program this fall, in an environment with a group of bright individuals who share my passions. I’m lucky to know two classes of this program, and to have two years of networking moving into my full time career.
More on Texas MS Bridge Student Spotlight:
Texas MS Bridge #StudentSpotlight is a new feature showcasing the talent, background, and aspirations of the McCombs Master of Science Program students! Learn more about the Texas Master of Science Bridge Program in Marketing on our homepage.
Current Texas MS Bridge students interested in appearing in our student spotlight should contact their Program Coordinator regarding access to the Student Spotlight Survey.