It’s getting to that time of year when our Master of Science students are starting to stress (just a little!). The end is in sight, finals are coming up, capstone projects are coming to a close, and many of them are starting to think about careers that await them. So amidst all this hard work, it’s nice to see our students getting a little break. Dr. Srinivasan of the Master of Science in Marketing Program and her New Venture Marketing students went to dinner as a group as a little reward for all their hard work.

New Venture Marketing is part of the cutting-edge MSM curriculum that combines quantitative analytical skills with the kind of qualitative decision-making marketers in digital age are making. The course asks students to think as a CEO might about marketing strategy from start to finish. Utilizing case studies to examine applied marketing principles, students can learn from real-world outcomes of different types of marketing decisions. Students get to alternate from the viewpoint of entrepreneur and investor to see multiple angles of an entrepreneurial venture.

The MS in Marketing curriculum is top-ranked thanks in large part to professors like Dr. Srinivasan. Dr. Srinivasan was recently named Associate Dean for Diversity and Inclusion.  In this role, Dr. Srinivasan will lead a committee Texas McCombs faculty and staff to create a practical action plan that will push the school’s ambitious diversity and inclusion goals forward.