Texas McCombs MBA Insider

Insider Information for Prospective Texas McCombs MBA Students

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Austin: The City with Something for Everyone

Life in the Texas MBA program goes beyond the cohort classrooms. The city of Austin is integral to our experience in the two years that we spend at McCombs. The best thing about Austin is that there is something to do here for everyone. From race-car enthusiasts to live music connoisseurs, everyone in the program takes a little bit of this city wherever they go. In this blog, we wanted to touch upon three different types of events that are truly unique to Austin’s soul.

For Music Lovers: Austin City Limits Music Festival

Move over Coachella, the biggest and best artists in music make their annual pilgrimage to Austin and play in front of 75000 people in the outdoor greens of Zilker Park. The venue is decked up with food and drinks, an art market, kids area for families, while music ranges from rock, indie, country, folk, electronic, and hip-hop. This year, the McCombs group created their own flag and made their presence felt all over Zilker Park.

For Technology Lovers: South by Southwest (SXSW) Interactive

SXSW Interactive is focused on emerging technology making Austin the breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator. This year, Meerkat, the video streaming application, was one of the featured technologies gaining traction due to endorsements from many celebrities including Julia Louis-Dreyfus. Every year, Texas MBA has a booth at the SXSWi Tradeshow promoting new technology ventures supported by our own students.

For Fun Lovers: Eeoyre’s Birthday

It doesn’t get much more Austin weird than Eeyore’s Birthday Party – the annual Pease Park bacchanal known for outrageous costumes and booming drum circles. This event is celebrated on the last Saturday of April, featuring colorful costumes, a trash can of lemonade, honey sandwiches and a live flower-draped donkey.

Eeooyre'sBday

McCombs’ Favorite Classes: Strategic Marketing with Professor Mackie

The only way to really learn about business is to understand the real-world applications of concepts or to go out and actually apply these concepts in a real-world setting. The Texas MBA program provides you with ample opportunities to enjoy the benefits of both these learning methods. Firstly, there are a plethora of experiential opportunities that McCombs offers like the MBA+ projects and the Fellows programs. But even apart from these programs, classes often become a really great way to learn about practical applications and even put your learning to test. It is precisely for this reason that I have particularly enjoyed my Strategic Marketing class with Professor Kate Mackie.

The Strategic Marketing class, as the name suggests, covers various aspects of marketing strategy both at the product level such as the 4P’s (Product, Price, Place and Promotion), and at the company level such as resource allocation. What is interesting is that we actually strive to apply these concepts in a simulation, where we compete against each other to maximize shareholder value, much like what a lot of us aim to do as future C-suite executives. The competitive element of the class adds an element of fun and often has us frantically checking the results early on Friday morning, which is supposed to be our day off!

Another reason I find this course unique is that it does not look at things solely from a large resource-rich organization’s perspective. It takes into account possible resource limitations that firms may have to deal with and forces you to make decisions keeping these limitations in mind! Moreover, as readings for the class we read articles not only from business journals but also from business weeklies such as Bloomberg Businessweek, which I think is a great way to keep the conversation current. A shout out to Professor Mackie for making this course rigorous yet fun!

On one hand, this class has shattered certain beliefs I had in a previous life when I worked in a marketing role in the healthcare industry. For example, how it is actually better for a smaller company to compete in a more niche market where it can dominate rather than chase a large market. On the other hand, it has taught me useful tools as I prepare for my internship in the consumer packaged goods industry. Such as how important a clear positioning statement can be when developing a promotional campaign with a creative team.

All I can say is that, the Strategic Marketing has left me with a more sound understanding of the strategic decision making process that extends well beyond the realms of Marketing. When I was applying to McCombs, I reached out to a lot of students and Professor Mackie’s name came up when I asked about their favorite class. Now I know precisely why!

SXSWi 2015: McCombs Entrepreneurship Night & Booth Info

SXSW 2015 is almost here! The Texas MBA will have a booth at the SXSWi Tradeshow, March 15-18. If you’re attending the conference and/or tradeshow, please stop by our booth to say hello and for the chance to win some Texas MBA swag!

SXSW banner 2014

You’re Invited to McCombs Entrepreneurship Night!

What happens when you combine SXSWi with McCombs’ renowned faculty, world class students and alumni, and Austin’s hottest tech startups? McCombs Entrepreneurship Night!
Kick off SXSW with the Texas MBA. We’ll be having a reception during SXSW Interactive with SXSW attendees, local entrepreneurs, and McCombs students, faculty, alumni, & prospective students. We will also be showcasing some McCombs startups. All attendees will need to RSVP below:

Register for  McCombs Entrepreneurship Night
Note: Due to capacity restrictions, registration does not guarantee entry.

Meet us at SXSWi

 

 

 

We’ll see you at SXSW! Hook ‘Em!

McCombs Student Adventures: Marathons & Ski Trips

Before I started at McCombs, I wondered if my friendships and connections with fellow students would begin and end in the classroom. You often hear stories of the competitiveness of certain business schools, and that can breed animosity and force only surface relationships among classmates. While McCombs students are certainly competitive (it takes a level of drive and ambition to get into a school like ours) I have been pleasantly surprised with the level of camaraderie among all of my classmates. It is not just that we coexist in the classroom. We actually like each other and do things together outside of campus that make the whole experience of business school more fulfilling and more fun.

Take the Austin Marathon for example. I signed up for the half marathon with two members of my study group and four other classmates. We all survived the core curriculum and recruiting, what is a marathon compared to that? Though all seven of us did not end up running it, it is telling that we all wanted to do this massive undertaking together. I cannot think of a stronger support system for such a major commitment of time and effort. A group ended up making signs and cheering on our friends that ran it together.

Leigh McCoy and Georgie Smyser at a marathon

Leigh McCoy and Georgie Smyser making McCombs proud and looking good after 26.2 miles!

Probably the greatest example of the fun activities that McCombs students participate in together is the annual ski trip that occurred this past weekend. Over 100 students and their significant others descended on Park City, Utah for a couple of days of skiing, bonding and lounging (for the less athletically inclined). The trip is put on by the Graduate Business Adventure Club, a popular club that organizes outings throughout the year . They really do it big for the ski trip! The club organized dinners, hotel arrangements, happy hours and more to ensure that it was a weekend that no one could forget.

Students skiing together on Park City Mountain

Texas MBA students Students skiing together on Park City Mountain

To say this trip was fun is a huge understatement. It was so nice to leave the stresses of recruiting and studying back in Austin and just relax with the friends that we have made the past couple of months. It provided the opportunity to spend time with people that I might not normally hang out with and strengthen the friendships that had already developed so far in school. This trip gave me even more of an appreciation for my fellow classmates and the McCombs program in particular. I mean, look at these people, how could it not?

Texas MBA First Year Group Shot

Texas MBA 1st Years. Hook Em!

How to Tackle the MBA+ Experience

Ah, the MBA+ projects… these certainly constitute a range of emotions from us MBA students.  For those who haven’t heard, MBA+ projects are mini consulting projects that you can complete during the semester with a variety of companies.  Yes, that’s right, you can elect to do these on top of your already busy schedule, but there are definitely a few very important reasons why you should!  In this post I’ll talk a bit about my experience and my tips for the process.

At first, I was on the fence about doing an MBA+ project since I didn’t really know what to expect from my schedule and class commitments.  I mulled it over for a week or so and then realized that since I am not pursuing Consulting, I-Banking, or other major corporations (so basically the bulk of anybody coming to campus) that my recruiting schedule would be much less busy than many others’ in the fall so to just go for it – and I’m certainly glad I did.  The first step in the process is applying to projects (up to 10), and then your team will be selected by the companies sponsoring the projects.  Knowing where I did not want to recruit was how I selected my projects, so I focused only on Austin based start-ups and was matched with FreqSho.

FreqSho is an Austin based music discovery start-up that aggregates artist info from various web sources into a one stop shop for avid music fans.  When we started, the company was working off of a minimum viable product (MVP) and was working on launching a beta version.  Our task as a team was to help create the go-to-market strategy for launching FreqSho.  Given that I have an interest in transitioning from a background in Corporate Finance to Strategy & Marketing, the scope was perfect for me.  I have literally zero experience with marketing, and now I have some tangible skills, understanding, and stories to take with me into interviews.  Throughout the process I was able to learn more about utilizing primary research, digital advertising (Facebook, Google Display, and Search Engine Optimization), and project management skills.  Plus, I was able to score free Sam Smith concert tickets from my teammate and new friend, Gedy!

What to do:

  1. If you have a business background but are a career or function switcher like me, you should do an MBA+ project. Switching functions has been more difficult than I imagined and the MBA+ project is the only tangible experience I have in marketing compared to some class mates who have tons.
  2. If you don’t have a business background at all, you should do an MBA+ project. Start building skills and having interview stories aligned with your future goals
  3. If one of your target companies is sponsoring a project, you should do an MBA+ project. This is free networking, folks.  This is especially true for you aspiring consultants out there!
  4. Be selective! Pick either companies that you are interested in working for or projects that you are passionate about.  If nothing really strikes your fancy, you aren’t going to enjoy the process and it won’t be a great experience for you or your team.
  5. Consider your recruiting schedule and other commitments. Don’t over extend yourself unless you know it will be worth it.
  6. Get excited about meeting people outside of your cohort that you might not otherwise get to know

What not to do:

  1. Do not let FOMO (fear of missing out) get you. If you aren’t very interested in any of the projects, don’t do one just because it seems like all of your friends are doing one.  You will not fail the MBA program by not participating in an MBA+ Project
  2. Do not wait until the last 2 weeks to really get into the nitty-gritty of the project. This is much easier said than done.  Since these projects aren’t graded, it can be easy to let the tasks fall to the backburner throughout the semester, but it makes for an unpleasant rush to the finish.
  3. Do not stress too much. Like all things in life, some of the projects will inevitably have better sponsors and scopes than others.  If you end up on what turns out not to be your dream project use it as a learning example (great for those behavioral interviews!) and make the most of it.  Again, you will not fail the MBA program!

McCombs Tech Trek: Seattle

In addition to the strong recruiting in Texas and the Midwest, McCombs has a presence on both coasts. Students can gain exposure by taking school-organized treks to such places as New York City, San Francisco, and Seattle. The focus of the Seattle Trek, obviously, is the tech scene. In this visit I had the opportunity to meet the area’s biggest companies as well as meet an exciting start-up with Texas connections.

 

Microsoft

Microsoft

Geek Culture is alive and well at the Microsoft Store.

 

Microsoft has been a long-time recruiter of McCombs MBAs. It was great to listen to all of the McCombs alums discuss their enjoyment and fulfillment of working at Microsoft. McCombs places graduates in a variety of MBA roles, but the most common is marketing. Alyse Coogan, MBA ’14, talked about marketing Azure and the growth of Microsoft’s cloud computing platform. Kalin Mckenna, MBA ’11, was also on hand to talk about her role as the marketing manager of the Surface tablet. All in all, it was a fantastic experience and reaffirmed to me that Microsoft would be an excellent company to begin a post-MBA career.

 

T-Mobile

T-Mobile

T-mobile Corporate HQ in Bellevue, WA. They are serious about their #BeMagenta slogan!

 

T-Mobile was the next stop of the day. T-Mobile has really undergone a transformation and is disrupting the telecom industry with their #BeMagenta focus. They talked a great deal about the leadership development program which allows incoming MBA students to spend three 9-month rotations in a variety of business groups. After the 27 months you are then placed as a Director in a business area of need. Do you want to have a 2.5 year path to major ownership and responsibility in a company? T-Mobile might be the right fit for you.

 

Amazon

Amazon

The view from one of many Amazon offices on South Lake Union.

 

Not much needs to be said about Amazon. Chances are if you are reading this blog on the internet, you have purchased something off of Amazon. Amazon provides an immediate opportunity for MBAs to produce real value to a company. There are no training wheels at Amazon. You are expected to come in, be customer obsessed, and deliver results. The singular drive to best serve the customer really shined through with our talks with MBAs at Amazon. The culture is intense, but so is the satisfaction in knowing that you can directly contribute to the bottom line.

 

Tune

Tune

Taking an Uber to visit Tune during the Seattle Tech Trek.

 

A few of my classmates and I were able to schedule an “off-trek” visit with a growing start-up in Seattle. The CEO of Tune, Peter Hamilton, is a University of Texas at Austin undergraduate alum and was gracious enough to talk about the company, getting funding from VCs and how to keep the culture of a company consistent in the midst of big growth. Tune, a mobile marketing technology company, doubled revenues in 2014 and grew to employ over 250 people. Meeting with Peter was a great example of the strength of the UT alumni base and the willingness of Longhorns to help out in any way possible.

Zulily

Zulily

The view from Zulily’s new office on the Seattle waterfront.

 

Zulily is an e-marketplace company that IPO’d in 2013. They have undergone tremendous growth and are a very unique business model. Unlike companies that emphasize fast shipping and almost immediate fulfillment, Zulily isn’t focused on quickly getting goods to customers. Instead, they offer a model where they will only ship out goods once they have reached a critical mass of purchases. They want MBAs that can think strategically about growing their business and how to stay competitive in a market that has seen rapid growth and cutthroat competition (HauteLook, MyHabit, etc.)

The modus operandi of business school is to have recruiters come to campus and pitch to you and your classmates on why their company would make a perfect fit for your post-MBA goals. The Seattle Trek, and other treks, provide an avenue to actually see company offices firsthand, to get hints of their company culture, and to generally obtain a greater sense of what it would be like to work in that environment every day. Because of this, I’d recommend that every MBA take the opportunity to visit companies on their home turf.

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