Tag: mba video assessment

The Ultimate Guide to MBA Video Assessment: Tips, Strategies, and Examples

MBA video assessments have become an integral part of the modern business school application process. These virtual screenings allow admissions committees to evaluate your communication skills, personality, and cultural fit beyond what’s possible through transcripts and essays alone. Understanding how to excel in MBA video assessments can positively impact your admissions chances.

At Texas McCombs, our MBA video assessment is an essential component that helps us see beyond your written application and get to know you as an individual. This comprehensive guide will walk you through everything you need to know about MBA video assessments, from preparation strategies to examples of successful responses. By the end, you’ll have the confidence and knowledge to showcase your best self during this important part of your application process.

What are MBA Video Assessments?

MBA video assessments are timed video recordings that business schools use to evaluate prospective students’ verbal communication skills, professionalism, and get to know you. Unlike traditional in-person interviews, these assessments are typically completed on your own schedule using platforms like Kira or similar video software.

Most MBA video assessments follow a similar format: you’ll receive a series of prompts or questions with limited time to prepare and respond. Response times typically range from 60 to 120 seconds per question, with some programs allowing up to 3 minutes for complex scenarios.

The Importance of MBA Video Assessments in Admissions

Why Business Schools Use Video Assessments

MBA video assessments serve multiple purposes in the admissions process. They help admissions committees assess your ability to think on your feet, communicate clearly under pressure, and demonstrate the soft skills essential for MBA success. These assessments also provide insight into your personality and alignment with the program’s values.

Video assessments are particularly valuable for evaluating international candidates whose first language may not be English, as they demonstrate real-time communication abilities that written essays cannot capture. Additionally, they help admissions committees put a face and voice to your application, making you more memorable in a competitive applicant pool.

What Admissions Committees Evaluate

When reviewing MBA video assessments, admissions committees typically look for several key competencies:

Communication Skills: Your ability to articulate thoughts clearly, concisely, and confidently in English while thinking on your feet.

Adaptability and Resilience: How you handle unexpected questions or challenges while remaining composed under pressure and demonstrating openness to feedback.

Leadership and Ambition: Evidence of your ability to influence others, drive results, and strategically solve complex problems with an enterprising approach.

Clear Goals: Thoughtful decision-making in pursuing an MBA with a long-term vision for achieving your career objectives.

Empathy and Inclusivity: How you advocate for all voices in the room to be heard and navigate difficult conversations and situations.  

Personal Interests: Your ability to explain what drives you outside of work, demonstrating well-rounded interests that shape your personality.

Professionalism and Poise: Mature, professional conduct appropriate for business settings while maintaining authenticity.

Essential Tips for MBA Video Assessment Preparation

Research the School and Program

Before beginning your MBA video assessment preparation, thoroughly research the specific business school and the program you’re applying to. Understand their values, culture, and what they’re looking for in candidates. Review their website, attend information sessions, and connect with current students or alumni to gain insights.

Many programs will ask why you’re interested in their specific MBA program, so having detailed knowledge about their unique offerings, faculty, clubs, and career services will help you provide compelling, specific responses.

Master the Technical Requirements

McCombs’ Video Assessments are conducted through the Kira platform. It will require a desktop or laptop computer (no iPhones/iPads) with a functioning webcam, microphone, and internet connection. We recommend connecting directly to your internet for the most reliable internet connection – and make sure you have plenty of charge on your laptop or that you are plugged in! Most browsers are compatible (Chrome, Firefox, Edge, Opera) but the platform will not work well on Safari.

Test your technology setup multiple times before the actual assessment. Ensure your camera is at eye level, your lighting is flattering, and your background is professional and distraction-free.

Practice Responding to Questions

The practice opportunities provided by the assessment platforms are invaluable. Take advantage of unlimited practice sessions prior to recording your actual video responses to:

  • Get comfortable with the technology and format (yes, you will be talking to yourself)
  • Practice timing your responses (McCombs’ prompts are between 90-120 second responses, depending on the program you are applying to)
  • Refine your delivery and non-verbal body language
  • Test different response structures

Develop Your Core Stories

Prepare 5-7 compelling stories that demonstrate your key strengths and experiences. These should cover:

  • Leadership experience
  • Teamwork and collaboration
  • Overcoming challenges
  • Professional achievements
  • Personal interests or hobbies
  • Career goals and motivation for MBA

Structure each story using the STAR method (Situation, Task, Action, Result) to ensure clear, impactful responses within time constraints. Consider practicing with friends, family, or career counselors who can provide feedback on your communication style, clarity, and professionalism.

Proven Strategies for MBA Video Assessment Success

Structure your stories using the STAR method. Most successful MBA video assessment responses follow a simple structure:

  • First 15-20 seconds: Set up the Situation and Task
  • Next 45-60 seconds: Detail your specific Actions and the Results
  • Final 15-20 seconds: Brief reflection or key takeaway (connect to MBA goals if the question specifically asks for it)

This structure ensures you address the question completely while staying within time limits, in the case of McCombs, responses times allotted are between 90-120 seconds and you may only record your response once.

Tip: Always include a specific, concrete example. Vague responses don’t demonstrate your capabilities or give the admissions committee insight into how you think and operate.

Professional Presentation Tips

Dress Professionally: Wear business attire as you would for an in-person interview. Solid colors work better on camera than patterns or stripes.

Maintain Eye Contact: Look directly at the camera, not the screen, to create the impression of eye contact. Do not read answers from your screen; typically, this is obvious to the admissions committee and is distracting.

Use Confident Body Language: Sit up straight, use natural hand gestures, and smile genuinely when appropriate.

Speak Clearly and Pace Yourself: Avoid rushing through responses. Speak at a measured pace and enunciate clearly.

Managing Nerves and Pressure

Video assessments can feel unnatural and stressful. To manage anxiety:

  • Practice deep breathing exercises before starting
  • Remind yourself that you can take a moment to collect your thoughts
  • Focus on having a conversation rather than giving a performance
  • Remember that some nervousness is normal and expected

Example of Previous Kira Question & Response

Question: At Texas McCombs we value leadership. Tell us about your most significant leadership experience.

Strong Response Example: In my role as a team lead at a growing financial services firm, I was asked to oversee a project aimed at improving client onboarding. I brought together colleagues from different departments, set clear goals, and created a timeline that kept us on track. By encouraging open communication and collaboration, we reduced onboarding time by 30% and improved client satisfaction scores. This experience taught me how to lead with empathy, keep teams aligned, and deliver results—qualities I’m excited to bring to McCombs.

Why This Works: This response lets the evaluator know what you do, what was the objective of the assignment, and the direct result and impact of your action. It is a specific example that is relatable to how a student can contribute to the program.

McCombs-specific Video Assessment: What to Expect

This exciting part of your application journey begins shortly after you submit your MBA application. Here’s what you need to know about completing your video assessment:

Invitation: Once you submit your application, you’ll receive an invitation from Kira to complete the Hildebrand MBA Video Assessment.

Time Frame: You’ll have 7 days from receiving access to the video assessment platform to complete your assessment. Mark your calendar and plan accordingly!

Structure: The video assessment consists of 4-5 question prompts and will take approximately 20 minutes to complete. You’ll have between 90-120 (again, depending on the MBA program you’re applying to!) seconds to answer each prompt.

Practice Opportunity. Don’t worry about going in cold! You’ll have the chance to practice with the camera and platform before recording your actual responses for submitting. Take advantage of this to get comfortable with the format and technology. However, when you actually go to record your responses, you will only have ONE attempt per question.

Your Path to MBA Video Assessment Success

MBA video assessments represent both a challenge and an opportunity in your business school application journey. By understanding what admissions committees are looking for, preparing thoroughly, and presenting yourself authentically, you can turn this component into a competitive advantage. The key to success lies in balancing professionalism with authenticity, demonstrating your qualifications while letting your personality shine through.

With proper preparation and the right mindset, your MBA video assessment can help set your application apart and open the door to your future business school success. Take advantage of every practice opportunity, stay true to yourself, and approach your assessment with confidence. Your future MBA classmates and career are waiting on the other side of this important milestone.

Ready to take the next step? Visit our MBA admissions page to learn more about application requirements and deadlines. For additional resources and insights into the Hildebrand MBA at Texas McCombs experience, follow us on social media or register for an admissions event.

Getting to Know You Through the Video Assessment

Shortly after you submit your MBA application and your application fee is paid or waived, you will receive an invitation to complete the Texas McCombs MBA Video Assessment! All applicants have 7 days to complete the assessment upon receiving access to the video submission platform. The Video Assessment has 5  question prompts and will take approximately 20 minutes to complete.  The first question will be viewed by the Admissions Committee but will not be evaluated for a score. Applicants will be allowed to practice before submitting their Video Assessment and will have no more than 90 seconds to answer each prompt.  

What is the Admissions Committee looking for? 

This application requirement helps the Admissions Committee better understand who you are in your own voice and allows us to assess your communication skills. Within the video assessment we are evaluating the following competencies, important for every Texas McCombs MBA student: 

Adaptability / Resilience
We are looking for applicants that demonstrate adaptability and resilience through their positive mindset and ability to navigate unexpected circumstances and change. Successful applicants see failure as a learning experience and an opportunity to grow, demonstrated by their coachability and openness to feedback. 

Motivation
The Admissions Committee is looking for  a genuine interest in pursuing an MBA and a clear understanding of how it will help to achieve their professional goals. Applicants should understand why Texas McCombs is the right place to pursue their studies and show enthusiasm for their goals and our MBA program.

Empathy/Inclusivity
Texas McCombs MBA students demonstrate empathy by understanding others’ perspectives. The Admissions Committee is looking for candidates that advocate for under-represented voices and navigate difficult conversations/situations appropriately. Successful applicants embrace and work within diverse teams.

Ambition
The Admissions Committee is looking for candidates that demonstrate ambition and have the ability to deliver results. They show potential to strategically synthesize information to solve complex problems at a high level. They utilize an enterprising and tenacious approach to problem-solving and are intellectually curious. 

Goals
A strong applicant puts significant thought and consideration into their decision-making in applying for this program. They have a long-term vision of how they plan to achieve their goals. 

Well-Roundedness 
We are looking for applicants that are able to explain what drives them outside of work and career. They are well-rounded and display interests and passions in their personal life. Their personality is shaped by various hobbies or interests. 

Verbal Communication
The Admissions Committee is looking for candidates that are excellent verbal communicators. They are proficient and skilled in speaking and presenting in the English language, and they can articulate their thoughts clearly. Strong applicants are engaging, and they can think on their feet. 

Professionalism/Poise
Strong applicants display maturity, poise, answers questions, and conduct themselves in a professional manner. They present themselves professionally and can conduct themselves appropriately in a business setting. 

Tips for a Successful Video Assessment

  1. Practice: You will have the ability to practice responding to test questions for as long as you wish. Take advantage of the opportunity! The more you practice, the more comfortable you’ll be with the technology when answering the real prompts.  
  1. Test Technology: Virtual Assessments are conducted through the Kira platform. It will require a desktop or laptop computer (no iphones/ipads) with a functioning webcam, microphone, and internet connection. We recommend connecting directly to your internet for the most reliable internet connection – and make sure you have plenty of charge on your laptop or that you are plugged in! Most browsers are compatible (Chrome, Firefox, Edge, Opera) but the platform will not work well on Safari.  
  1. Pace Yourself: A big reason that we limit responses to three minutes is because it is GREAT practice for your MBA experience.  Keeping responses concise, yet clear, is important when recruiting for U.S.-based jobs. However, make sure you are answering the question in full! Those practice questions will be a great way to gauge what three minutes actually feels like when responding to a question. 
  1. Be Professional, but Loosen Up: If you still find yourself nervous, practice your answers in front of a mirror or with a friend or colleague and ask them how you did. Did you answer the question? Did you rush through it? Take a moment to outline your answer in your mind first, and then address it calmly and confidently.  Don’t get too comfortable, though. While we’re an easy-going group, maintaining an appropriate level of professionalism is always a good idea. This includes professional language and attire. 

Here’s our final piece of advice: The video assessment is your official opportunity to share your story, provide examples, and tell us why you chose McCombs in your own voice like no one else can. Take advantage of this opportunity! It can be just the thing the Admissions Committee needs to understand the rest of your application elements and gives us the chance to get to know you better. 


If you have any questions during the application process, we’re here to help. Please visit our website for details on applying to each program and follow us on Instagram for an inside look into the Texas McCombs MBA. 

Completing the Executive MBA Video Assessment and Interview

Getting to Know our Candidates: Executive MBA Video Assessment and Interview

Shortly after you submit your MBA application and your application fee is paid or waived, you will receive two “action requested” emails – one pertains to your Video Assessment, and the other to your Interview.

All Executive MBA applicants are required to complete both the Video Assessment and the MBA Interview in order to complete the application process.

The Video Assessment and Interview are two opportunities to share your story and tell us why you chose McCombs in your own voice. 

Video Assessment

This application requirement helps the Admissions Committee better understand who you are in your own voice and allows us to assess your communication skills. All applicants have seven days to complete the assessment upon receiving access to the video submission platform. The Video Assessment has four question prompts and will take between 20 – 30 minutes to complete. Applicants will be allowed to practice before submitting their Video Assessment and will have between two and three minutes to answer each prompt, depending on the question.

Within the Video Assessment we are evaluating the following competencies for every Texas McCombs Executive MBA student:

Leadership
We are looking for well-rounded individuals who have a wealth of knowledge and life experience in informal or formal leadership positions. Consider how you’ve added your own unique perspective and skill set when engaged in the pursuit of leading others.

Collaboration
We’re looking for applicants who excel at collaboration with their active listening skills and empathy. They easily see others’ perspectives and are slow to judge, creating an inclusive space to solve problems as a team. They value team wins over their own.

Coachability
We’re looking for applicants who are coachable, demonstrated by their growth mindset, acceptance of constructive criticism, and dedication to continuous self-improvement. They’re adaptable in the face of unexpected challenges and remain positive. They’re curious, exhibited by their willingness to learn from others.

Problem Solving/Enterprising Spirit
The ideal applicant has the ability to think on their feet, remaining composed and clearly articulating their thought processes when faced with ambiguous, complex problems. They see the broader picture when problem-solving, showing creativity and resourcefulness in identifying viable approaches before reaching an informed decision

Tips for Completing Your Video Assessment

  1. Practice: You will have the ability to practice responding to test questions for as long as you wish. Practicing helps you become more comfortable with the technology when answering the real prompts.
  2. Test Technology: Virtual Assessments are conducted through the Kira platform. It will require a desktop or laptop computer (no iPhones/iPads) with a functioning webcam, microphone, and internet connection. We recommend connecting directly to your internet for the most reliable internet connection – and make sure you have plenty of charge on your laptop or that you are plugged in! Most browsers are compatible (Chrome, Firefox, Edge, Opera) but the platform will not work well on Safari.
  3. Pace Yourself: Videos have a time limit. Keeping responses concise, yet clear, is important. However, make sure you are answering the question in full. Those practice questions will be a great way to gauge what three minutes actually feels like when responding to a question. And don’t feel compelled to use the entire time limit if your response can be achieved in less time.
  4. Be Professional, but Loosen Up: If you still find yourself nervous, practice your answers in front of a mirror or with a partner/friend and ask them how you did. Did you answer the question? Did you rush through it? Take a moment to outline your answer in your mind first, and then address it calmly and confidently.  Don’t get too comfortable, though. While we’re an easy-going group, maintaining an appropriate level of professionalism is always a good idea. This includes professional language and attire.

MBA Interview

The Interview provides an opportunity for you and a member of the Admissions Committee to have a one-to-one conversation about you and your MBA candidacy. It’s a chance for us to get a deeper understanding of your readiness for the demands of this rigorous program, as well as how you will contribute to and engage with the Executive MBA cohort.

Similar to the Video Assessment, we’re assessing your verbal communication skills and your professional presence. Interviews are mostly conducted via Zoom, with periodic opportunities for in-person interviews during campus visit events. The interview lasts 30 minutes total, including time for your specific questions.

Tips for Completing Your MBA Interview

  1. Be On Time: Arriving on time is “Interviewing 101,” yet it still manages to trip up even the most prepared of candidates. Please follow all the instructions in your confirmation email about how to connect with your interviewer via Zoom. If you’re interviewing on campus, scope out the location of the MBA Program Office in advance.
  2. Test Technology (virtual interviews only): Virtual interviews are being conducted through Zoom. If you don’t have one already, create a Zoom account. You’ll want to find a good space to conduct your interview, ideally with good lighting, stable internet, and access to a plug. We recommend connecting directly to your internet for the most reliable internet connection.
  3. Pace Yourself: Come prepared with examples for behavioral-type interview questions. And just like we recommend for the Video Assessment, keep your responses concise, yet clear. Make sure your examples answer the question in full.
  4. Be Professional but Loosen Up: Given McCombs’ and Austin’s collegial and laid-back culture, our interviews are relatively informal.  If you find yourself nervous, practice your answers in front of a mirror or with a friend or colleague and ask them how you did. Did you answer the question? Did you rush through it? Take a moment to outline your answer in your mind first, and then address it calmly and confidently.
  5. Know What We’re Looking For: We listen for confidence, clear and concise communication of career goals, concrete examples of teamwork and leadership, in-depth knowledge of our MBA program, and overall genuine enthusiasm.
  6. Come with questions: You’ll have about 10 minutes for questions with your interviewer, so please come prepared with 2 or 3 questions.

Visit Texas McCombs MBA to learn more about our programs and upcoming events. Check out our Application Process page for more information on application components. Please reach out to the MBA Admissions Team with any questions.

Good luck and Hook ’em!

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