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Texas McCombs MBA Application: Video Assessment

The Ultimate Guide to MBA Video Assessment: Tips, Strategies, and Examples

MBA video assessments have become an integral part of the modern business school application process. These virtual screenings allow admissions committees to evaluate your communication skills, personality, and cultural fit beyond what’s possible through transcripts and essays alone. Understanding how to excel in MBA video assessments can positively impact your admissions chances.

At Texas McCombs, our MBA video assessment is an essential component that helps us see beyond your written application and get to know you as an individual. This comprehensive guide will walk you through everything you need to know about MBA video assessments, from preparation strategies to examples of successful responses. By the end, you’ll have the confidence and knowledge to showcase your best self during this important part of your application process.

What are MBA Video Assessments?

MBA video assessments are timed video recordings that business schools use to evaluate prospective students’ verbal communication skills, professionalism, and get to know you. Unlike traditional in-person interviews, these assessments are typically completed on your own schedule using platforms like Kira or similar video software.

Most MBA video assessments follow a similar format: you’ll receive a series of prompts or questions with limited time to prepare and respond. Response times typically range from 60 to 120 seconds per question, with some programs allowing up to 3 minutes for complex scenarios.

The Importance of MBA Video Assessments in Admissions

Why Business Schools Use Video Assessments

MBA video assessments serve multiple purposes in the admissions process. They help admissions committees assess your ability to think on your feet, communicate clearly under pressure, and demonstrate the soft skills essential for MBA success. These assessments also provide insight into your personality and alignment with the program’s values.

Video assessments are particularly valuable for evaluating international candidates whose first language may not be English, as they demonstrate real-time communication abilities that written essays cannot capture. Additionally, they help admissions committees put a face and voice to your application, making you more memorable in a competitive applicant pool.

What Admissions Committees Evaluate

When reviewing MBA video assessments, admissions committees typically look for several key competencies:

Communication Skills: Your ability to articulate thoughts clearly, concisely, and confidently in English while thinking on your feet.

Adaptability and Resilience: How you handle unexpected questions or challenges while remaining composed under pressure and demonstrating openness to feedback.

Leadership and Ambition: Evidence of your ability to influence others, drive results, and strategically solve complex problems with an enterprising approach.

Clear Goals: Thoughtful decision-making in pursuing an MBA with a long-term vision for achieving your career objectives.

Empathy and Inclusivity: How you advocate for all voices in the room to be heard and navigate difficult conversations and situations.

Personal Interests: Your ability to explain what drives you outside of work, demonstrating well-rounded interests that shape your personality.

Professionalism and Poise: Mature, professional conduct appropriate for business settings while maintaining authenticity.

Essential Tips for MBA Video Assessment Preparation

Research the School and Program

Before beginning your MBA video assessment preparation, thoroughly research the specific business school and the program you’re applying to. Understand their values, culture, and what they’re looking for in candidates. Review their website, attend information sessions, and connect with current students or alumni to gain insights.

Many programs will ask why you’re interested in their specific MBA program, so having detailed knowledge about their unique offerings, faculty, clubs, and career services will help you provide compelling, specific responses.

Master the Technical Requirements

McCombs’ Video Assessments are conducted through the Kira platform. It will require a desktop or laptop computer (no iPhones/iPads) with a functioning webcam, microphone, and internet connection. We recommend connecting directly to your internet for the most reliable internet connection – and make sure you have plenty of charge on your laptop or that you are plugged in! Most browsers are compatible (Chrome, Firefox, Edge, Opera) but the platform will not work well on Safari.

Test your technology setup multiple times before the actual assessment. Ensure your camera is at eye level, your lighting is flattering, and your background is professional and distraction-free.

Practice Responding to Questions

The practice opportunities provided by the assessment platforms are invaluable. Take advantage of unlimited practice sessions prior to recording your actual video responses to:

Get comfortable with the technology and format (yes, you will be talking to yourself)
Practice timing your responses (McCombs’ prompts are between 90-120 second responses, depending on the program you are applying to)
Refine your delivery and non-verbal body language
Test different response structures

Develop Your Core Stories

Prepare 5-7 compelling stories that demonstrate your key strengths and experiences. These should cover:

Leadership experience
Teamwork and collaboration
Overcoming challenges
Professional achievements
Personal interests or hobbies
Career goals and motivation for MBA

Structure each story using the STAR method (Situation, Task, Action, Result) to ensure clear, impactful responses within time constraints. Consider practicing with friends, family, or career counselors who can provide feedback on your communication style, clarity, and professionalism.

Proven Strategies for MBA Video Assessment Success

Structure your stories using the STAR method. Most successful MBA video assessment responses follow a simple structure:

First 15-20 seconds: Set up the Situation and Task
Next 45-60 seconds: Detail your specific Actions and the Results
Final 15-20 seconds: Brief reflection or key takeaway (connect to MBA goals if the question specifically asks for it)

This structure ensures you address the question completely while staying within time limits, in the case of McCombs, responses times allotted are between 90-120 seconds and you may only record your response once.

Tip: Always include a specific, concrete example. Vague responses don’t demonstrate your capabilities or give the admissions committee insight into how you think and operate.

Professional Presentation Tips

Dress Professionally: Wear business attire as you would for an in-person interview. Solid colors work better on camera than patterns or stripes.

Maintain Eye Contact: Look directly at the camera, not the screen, to create the impression of eye contact. Do not read answers from your screen; typically, this is obvious to the admissions committee and is distracting.

Use Confident Body Language: Sit up straight, use natural hand gestures, and smile genuinely when appropriate.

Speak Clearly and Pace Yourself: Avoid rushing through responses. Speak at a measured pace and enunciate clearly.

Managing Nerves and Pressure

Video assessments can feel unnatural and stressful. To manage anxiety:

Practice deep breathing exercises before starting
Remind yourself that you can take a moment to collect your thoughts
Focus on having a conversation rather than giving a performance
Remember that some nervousness is normal and expected

Example of Previous Kira Question & Response

Question: At Texas McCombs we value leadership. Tell us about your most significant leadership experience.

Strong Response Example: In my role as a team lead at a growing financial services firm, I was asked to oversee a project aimed at improving client onboarding. I brought together colleagues from different departments, set clear goals, and created a timeline that kept us on track. By encouraging open communication and collaboration, we reduced onboarding time by 30% and improved client satisfaction scores. This experience taught me how to lead with empathy, keep teams aligned, and deliver results—qualities I’m excited to bring to McCombs.

Why This Works: This response lets the evaluator know what you do, what was the objective of the assignment, and the direct result and impact of your action. It is a specific example that is relatable to how a student can contribute to the program.

McCombs-specific Video Assessment: What to Expect

This exciting part of your application journey begins shortly after you submit your MBA application. Here’s what you need to know about completing your video assessment:

Invitation: Once you submit your application, you’ll receive an invitation from Kira to complete the Hildebrand MBA Video Assessment.

Time Frame: You’ll have 7 days from receiving access to the video assessment platform to complete your assessment. Mark your calendar and plan accordingly!

Structure: The video assessment consists of 4-5 question prompts and will take approximately 20 minutes to complete. You’ll have between 90-120 (again, depending on the MBA program you’re applying to!) seconds to answer each prompt.

Practice Opportunity. Don’t worry about going in cold! You’ll have the chance to practice with the camera and platform before recording your actual responses for submitting. Take advantage of this to get comfortable with the format and technology. However, when you actually go to record your responses, you will only have ONE attempt per question.

Your Path to MBA Video Assessment Success

MBA video assessments represent both a challenge and an opportunity in your business school application journey. By understanding what admissions committees are looking for, preparing thoroughly, and presenting yourself authentically, you can turn this component into a competitive advantage. The key to success lies in balancing professionalism with authenticity, demonstrating your qualifications while letting your personality shine through.

With proper preparation and the right mindset, your MBA video assessment can help set your application apart and open the door to your future business school success. Take advantage of every practice opportunity, stay true to yourself, and approach your assessment with confidence. Your future MBA classmates and career are waiting on the other side of this important milestone.

Ready to take the next step? Visit our MBA admissions page to learn more about application requirements and deadlines. For additional resources and insights into the Hildebrand MBA at Texas McCombs experience, follow us on social media or register for an admissions event.

Texas McCombs MBA Application: Your Guide to Reapplying

Your Complete Guide to Reapplying to McCombs MBA: Tips for Success

July 5, 2025 / Texas MBA Admissions / Comments Off

With each admissions cycle, we receive questions from previous applicants about reapplying to join the next class of Hildebrand MBAs at Texas McCombs. Here’s what you need to know: if you’ve applied before, it is not seen as a negative in your application.

We value persistence and growth—qualities that many reapplicants successfully demonstrate. The Admissions Committee will evaluate your new application on its merits within the current applicant pool, treating you as a first-time candidate, while recognizing the valuable insights you’ve gained since your previous application experience.

📌 Key Takeaways:

1. Reapplying shows strength, not weakness – McCombs values persistence and treats your new application with fresh eyes.

2. Success requires genuine growth across three areas – Academic improvements (like test scores), professional storytelling (explaining how you achieved results), and clearer motivation for “Why MBA?”, “Why now?”, and “Why McCombs?”

3. Complete application refresh is mandatory – New essays, updated resume, fresh letter of recommendation recommended, and new video assessment required.

Why Reapplying to MBA Programs Shows Strength

Reapplying to MBA programs isn’t a setback—it’s a strategic opportunity. Your previous application experience gives you unique advantages: you understand what top MBA programs expect, you’ve had time to strengthen your profile, and you’re demonstrating continued commitment to the McCombs community.

McCombs MBA Reapplication Requirements

All reapplicants must submit a fresh application including:

New essays reflecting current essay prompts and recent program research (copying your previous essays is not recommended)
Updated resume showcasing recent achievements and new work history
Application fee for the new cycle (unless you qualify for a fee waiver this year)

Academic Records and Test Scores

Transcripts: Official transcripts remain on file for one year. Submit new transcripts if you applied more than a year ago or completed additional coursework.

Note you will need to submit your transcripts again if you have taken any additional coursework or if you applied more than one year ago. After you apply, you can always review your application status on the My Status webpage to make sure you have current transcripts.

Test Scores: GMAT, GRE, and Executive Assessment scores are valid for five years from date of exam and kept on file for one year. If you previously received a test waiver, it remains valid for your reapplication.

Note that if you have already sent us official scores, we must consider them in the evaluation process in place of a test waiver A reapplicant who previously applied with a test waiver can decide to reapply with a valid test score. The McCombs Admissions Committee considers only the highest total submitted score in the evaluation of applications.

Recommendations and Video Assessment

Letters of Recommendation: While not required to submit a new recommendation, consider asking a different recommender who can provide a fresh perspective on your professional growth and achievements.

Note that if you choose to re-use a prior recommendation, you will need to email MBA Admissions with a request to copy over the recommendation to the current year.

Video Assessment: All reapplicants must complete the current year’s video assessment, as questions and timing differ from previous cycles.

Strategies for Improving Your MBA Reapplication

Demonstrate Clear Growth

The most critical component of reapplying to McCombs is answering: “Since your previous application, what steps have you taken to enhance your candidacy?” This question allows you to showcase:

Professional development through new roles, projects, or skills
Leadership experiences in your community or workplace
Personal growth that aligns with McCombs’ mission and values
Clearer career goals and how an MBA fits your trajectory

Focus on Genuine Growth Over Surface Changes

According to Daniel Livsey (Full-Time MBA ’25), a successful McCombs reapplicant: “Genuine growth isn’t just about ticking boxes; it’s about a deeper understanding of your strengths, weaknesses, and how you have addressed them. Take the time to be genuinely honest with yourself about your application.”

Essential questions every reapplicant must answer clearly:

“Why an MBA?” – Your fundamental motivation
“Why an MBA now?” – Your timing and readiness
“Why McCombs?” – Your specific program fit

Avoid Common Reapplication Mistakes

Don’t recycle old essays – address current prompts with fresh content
Don’t ignore feedback – reflect on potential weaknesses from your previous application
Don’t rush the process – take time to genuinely improve your profile
Don’t apply without meaningful changes – show substantive growth since your last application

Persistence Paid Off: A McCombs Reapplicant Success Story

Daniel shares his reapplication journey:

“I needed to take a true holistic and unbiased review of my application to identify what I felt the Admissions Committee may have waitlisted me for previously. I broke my application down into academic, professional, and application-related components.”

Daniel’s comprehensive approach included:

Academic improvement: Retook the GMAT and improved his score by 50 points
Professional storytelling: Instead of just stating “increased sales by 15%,” he focused on how he achieved results through specific strategies and leadership
Clearer motivation: Re-evaluated his essays to better answer “Why an MBA?” and “Why McCombs?” with deeper research and conviction

“Looking back, I believe a combination of all three of these improvements took me from the waitlist to admitted,” Daniel reflects.

Making Your Reapplication Count

Timeline and Planning

Start your reapplication process early to ensure you have time to:

Reflect on areas for improvement
Gain new experiences that strengthen your candidacy
Craft compelling essays that demonstrate growth
Secure strong recommendations from current supervisors

Align with McCombs Culture

Show how your growth aligns with McCombs’ collaborative culture and “Hook ’em” spirit. Demonstrate understanding of how you’ll contribute to the Texas McCombs community based on your evolved perspective and experiences.

Resources for McCombs MBA Reapplicants

Your Path Forward

Reapplying to McCombs MBA demonstrates the resilience and commitment we value in our students. Many successful McCombs MBAs were once in your position, using their reapplication as a catalyst for growth.

Take time to honestly assess your previous application, identify areas for improvement, and showcase the meaningful ways you’ve grown. Your persistence and dedication to joining the McCombs community could be exactly what sets you apart this time.

Ready to begin your reapplication journey? Review our current application requirements and reach out to our admissions team with questions. Your MBA dreams at Texas McCombs may be closer than you think.

Texas McCombs MBA Application: Test Options & Waiver

Should You Take the GMAT, GRE, EA or Request a Test Waiver? A Strategic Guide for MBA Applicants

July 3, 2025 / Texas MBA Admissions / Comments Off

The landscape of MBA admissions has evolved significantly in recent years, particularly around standardized testing requirements. While tests like the GMAT and GRE continue to play important roles in the application process, many top programs now offer more flexible approaches to demonstrating your readiness for rigorous graduate business education.

At McCombs, we understand that exceptional candidates come from various backgrounds and may showcase their analytical abilities in different ways. Whether you’re considering taking a standardized test or exploring waiver options, this guide will help you make the most informed decision for your MBA application strategy.

Understanding Standardized Test Value and Limitations

Why Standardized Tests Still Matter

Standardized tests have remained central to MBA admissions for several compelling reasons. They provide a common metric to compare candidates from diverse academic and professional backgrounds, making it easier for admissions committees to evaluate applicants regardless of undergraduate institution or country of origin.

Research consistently shows that higher scores on standardized tests correlate with stronger academic performance and program completion rates in business school. These scores, particularly in quantitative areas, help schools assess a candidate’s ability to handle rigorous coursework in subjects like financial modeling, operations research, and data analysis.

For many candidates, a strong standardized test score can also compensate for weaker areas in their profile. If you have a lower undergraduate GPA or limited quantitative coursework, an impressive GMAT or GRE score can significantly enhance your candidacy, especially for highly competitive programs where every advantage matters.

The Shift Toward Flexibility

The COVID-19 pandemic accelerated a trend that was already emerging in MBA admissions: greater flexibility around testing requirements. Many business schools began offering test waivers or optional submission policies, recognizing that talented professionals might demonstrate their capabilities through alternative means.

This shift has created several benefits. Test waivers can increase accessibility for mid-career professionals, international applicants, and those with strong profiles who may excel in business environments but struggle with traditional testing formats. Rather than relying solely on one exam score, schools can now evaluate candidates more holistically using academic transcripts, professional experience, and specialized certifications as evidence of readiness.

However, this flexibility comes with important considerations. Some critics argue that waiving tests can introduce more subjectivity into admissions decisions, making it harder to compare candidates objectively. There’s also ongoing discussion about how test-optional policies affect student preparation and program outcomes.

When Taking a Test Provides Competitive Advantage

While waivers offer valuable flexibility, taking a standardized test still provides competitive advantages in many situations. If you have a lower undergraduate GPA or limited quantitative coursework, a strong test score can significantly boost your profile and demonstrate your academic readiness.

Similarly, if you’re applying to highly competitive programs where marginal advantages matter, submitting an impressive test score alongside other strong application components can set you apart from other candidates. Test scores also remain important factors in program rankings, so many top schools continue to value strong performance.

For candidates with less extensive professional experience or those transitioning from non-business backgrounds, a solid test score provides concrete evidence of your analytical abilities and commitment to graduate business education.

Your Test Options: McCombs accepts the GMAT, GRE, and Executive Assessment (EA), and our admissions committee does not have a preference between test types. The GMAT remains popular among business school applicants and is still used by some top-tier consulting and investment banking firms as a baseline qualifier during recruiting. The GRE offers advantages for candidates pursuing dual degree programs or those who have already completed master’s degrees, as one score can serve multiple application purposes. The Executive Assessment (EA) was designed specifically for MBA candidates with significant work experience and serves as a readiness exam for academic preparedness.

When Waivers Make Strategic Sense

Waiver requests make the most strategic sense when you can demonstrate quantitative and analytical excellence through other means. If you have strong academic credentials and substantial professional experience with clear analytical responsibilities, these accomplishments may provide more compelling evidence than a test score alone. Professional experience enhances your academic foundations; it cannot substitute for weak quantitative academic performance.

Waivers are also strategic for candidates whose time and energy are better invested in other application components. If you’re confident in your quantitative background and prefer to focus on crafting exceptional essays, building relationships for recommendations, or preparing for the interview, a waiver request allows that flexibility.

Consider your overall application narrative as well. If your professional story and career goals are strongly aligned with your target program, and you have clear evidence of analytical success, a waiver request can allow admissions committees to focus on these compelling elements rather than a single test score.

Full-Time MBA students who are admitted without a valid GRE, GMAT or EA score will be required to enroll in Accelerated Foundations Program, a one-week quantitative prep series taught by McCombs faculty. There is a cost associated with this requirement for incoming students with a waiver. Consideration for scholarship awards: Scholarships at Texas McCombs are competitive, merit-based and limited in number. All Full-Time and Working Professional MBA candidates are automatically considered for merit-based scholarships. There are no scholarships available for Executive MBA candidates.

Scholarship decisions are based on a longstanding holistic review process considering your entire application and serves to assess the overall strength of your candidacy, including readiness for academic rigor, career goals, leadership potential, and fit with our program culture. Though all candidates are eligible for merit-based scholarships, a valid test score provides the admissions committee a concrete data point that may strengthen a candidate’s position for scholarship awards. Additionally, for Working Professional MBAs, scholarships are more likely awarded early in the application cycle, making it advantageous to apply in earlier rounds.

Assessing Your Quantitative Profile Strength

Before deciding between testing and waiver requests, honestly assess your quantitative profile. Review your undergraduate coursework, professional experience, and any additional credentials to determine whether they provide compelling evidence of analytical capabilities.

Strong quantitative profiles typically include undergraduate performance in analytical subjects, professional roles requiring data analysis or financial modeling, leadership of quantitative projects, completion of relevant certifications or advanced coursework, and demonstrated success in analytically demanding environments.

If your background includes these elements and you can articulate them clearly in your application, a waiver request may be the right choice. However, remember that academic performance in quantitative subjects is the foundation; professional experience enhances but cannot replace strong academic credentials. If your quantitative background is less robust, taking a standardized test might strengthen your overall candidacy.

Making Your Strategic Decision

The decision between taking a standardized test and requesting a test waiver depends on several key factors:

Consider taking a test if you:

Have a lower undergraduate GPA (such as under 3.0) or limited quantitative coursework
Are applying to highly competitive programs where every advantage matters
Have less extensive professional experience or are intending to change careers
Need to provide concrete evidence of your analytical readiness for admissions evaluation
Want to maximize your scholarship potential (especially for Working Professional candidates applying in early rounds and Full-Time candidates applying in any round)

Consider requesting a waiver if you:

Have strong academic credentials preferably 3.0 GPA or higher with solid performance in quantitative courses AND 3+ years of progressive professional experience with analytical and leadership responsibilities
Hold advanced degrees or professional certifications (CFA, CPA, etc.) in addition to meeting the academic and experience requirements
Can demonstrate analytical abilities through both your transcript and professional achievements
Prefer to invest time in perfecting other application elements (only if you meet the academic criteria)

Remember: At McCombs, we evaluate waiver requests through a comprehensive review process that considers academic performance first, then professional experience. Academic credentials play the primary role – a strong undergraduate GPA, preferably with a 3.0 GPA or higher, especially in quantitative subjects like mathematics, engineering, economics, or business, is strongly recommended to be approved for a test waiver.

Ready to Take the Next Step?

Deciding between taking a standardized test and requesting a waiver is an important strategic choice in your MBA application process. At McCombs, we’re committed to evaluating each candidate holistically and finding the approach that best showcases your unique strengths and readiness for graduate business education.

Whether you choose to submit test scores or request a waiver, focus on presenting the strongest possible evidence of your analytical capabilities, professional achievements, and potential for success in our program.

Ready to apply for a test waiver? Read our detailed guide on How to Successfully Apply for an MBA Test Waiver at McCombs for step-by-step instructions, application tips, and everything you need to know about the waiver process.

For more information about application requirements, visit our MBA admissions page or contact MBA admissions to discuss your specific situation.

For more MBA application insights and tips, subscribe to our newsletter to stay informed about admissions trends, application deadlines, and program updates.

Texas McCombs MBA Essay Prompts & Optional Statement

MBA Essay Tips: How to Successfully Answer Texas McCombs Essay Prompts 2025-2026

July 1, 2025 / Texas MBA Admissions / Comments Off

Well-crafted MBA essays can significantly strengthen your business school application. For Texas McCombs applicants, the 2025-2026 cycle brings focused essay prompts that require strategic thinking and authentic storytelling. This guide provides essential MBA essay tips while breaking down exactly how to tackle McCombs’ specific requirements.

Why MBA Essays Matter for Your Application Success

MBA essays serve as your primary storytelling tool, transforming your application from a collection of statistics (GPA, test score, resume) into a compelling, true-to-you narrative that reveals your values, motivations, and aspirations. Texas McCombs seeks students who will actively engage with their community and leverage the program’s resources for meaningful growth.

For applicants, essays provide multiple critical advantages:

Personal Differentiation: In a pool of candidates with similar qualifications, your essays offer the primary way to stand out by showcasing unique experiences, perspectives, and personal qualities that aren’t evident elsewhere in your application.

Demonstrating Alignment: Through your essays, you can articulate not only your reasons for pursuing an MBA, but also how your goals and values resonate with McCombs’ culture and resources. This alignment often plays a pivotal role in admissions decisions.

Revealing Leadership Potential: Essays provide space to showcase the qualities that indicate future leadership success – resilience, initiative, clear purpose, and the ability to inspire others through your experiences and vision.

Showcasing Written Communication: Your essays offer admissions committees insight into your ability to organize thoughts, articulate ideas clearly, and present compelling arguments – skills that matter in business school discussions, case presentations, and professional settings.

For admissions committees, essays provide the “color” to complement the “black and white” of transcripts and test scores. They help committees understand you as a person, not just a profile, while assessing cultural alignment, authenticity, and your potential to contribute meaningfully to the MBA community.

Understanding the 2025-2026 Texas McCombs Essay Prompts

Texas McCombs has streamlined its essay section for the current admissions cycle, featuring two required prompts with 250-word limits each, plus an optional statement.

Essay 1: Your MBA Journey Reflection

Prompt: “Imagine yourself at the completion of your MBA journey. Why was pursuing your MBA at Texas McCombs the right decision for your personal and professional growth? Reflect on how you made the most of your time in the program—academically, through hands-on learning opportunities, and within the McCombs community.”

Key Focus Areas:

Full-Time MBA applicants should emphasize community contributions and resource utilization for professional and personal growth
Working Professional and Executive MBA applicants should articulate their specific motivations for pursuing an MBA, connect their goals to McCombs resources and experiences, and demonstrate how they’ll apply their learning to advance their career objectives.

Essay 2: Core Values and Leadership

Prompt: “Reflect on a core value that defines you. Share a specific example of how it has guided your decisions and actions and explain how it will shape your contributions and growth as a McCombs MBA student.”

This prompt gives you the opportunity to connect personal values to leadership style, life path, and future MBA experience. Don’t shy away from being your authentic self!

Optional Statement Guidelines

Use the 250-word optional statement only to address specific gaps or concerns in your application. Examples include:

Work experience gaps longer than 4-6 months
Why you chose a recommender that isn’t a direct supervisor
Additional context for academic performance issues
For Working Professional MBA candidates: If you live outside the metro area of your intended program, explain your plan to commute or relocate.

Honestly, the most important piece of advice we can provide you on the optional statement is to remember that it is just that– optional. Only applicants who feel some piece of their profile deserves more explanation should submit an optional statement.

Note: This section of the application is not designed for you to tell us more about your extracurricular activities or expand upon the essay prompt. While we love to see how excited you are to share additional information with us, there are other ways to let the admissions committee know about additional projects or passions. Your resume and the video assessment are better forums for these additional details. Optional statements should focus on filling gaps or answering questions we are likely to have about you.

Essential MBA Essay Writing Tips for McCombs Success

Start with Thorough Research and Planning

Before writing, invest time understanding McCombs’ culture, values, and unique offerings. Review the website, connect with current students and alumni, and attend information sessions and events.

Create a brainstorming document listing:

Specific McCombs programs, student organizations, and opportunities that align with your goals
Personal experiences that demonstrate your core values
Leadership examples that show growth potential
Ways you can contribute to the McCombs community

Craft Authentic, Specific Stories

Generic responses kill MBA applications. Admissions committees are skilled at detecting insincerity and generic or AI-generated content—they actively seek essays that are personal, specific, and genuine, revealing what truly drives you as an applicant. While you may use AI tools for research or grammar checking, all submitted text must be written by you and reflect your voice and experiences.

Remember that authenticity trumps perfection. Committees value vulnerability, introspection, and real stories over flawless grammar or “safe” answers. Instead of writing “I want to develop leadership skills,” share specific moments that reveal your character and demonstrate resilience, initiative, and clear purpose—qualities that signal leadership potential.

Strong MBA essays include:

Specific details that only you could write
Clear connections between past experiences and future goals
Quantifiable results when possible
Genuine reflection on growth and learning
Evidence of self-awareness and maturity

Structure Your Essays for Maximum Impact

For Essay 1 (Future Reflection):

Open with a specific scene from your imagined post-MBA life
Connect this vision to specific McCombs resources and experiences
Detail how you contributed to and benefited from the community
Close by reinforcing why McCombs was the perfect choice

For Essay 2 (Core Values):

Begin with your chosen core value and its personal significance
Share a specific story demonstrating this value in action
Analyze how this value shaped your decisions and leadership approach
Project how this value will enhance your McCombs experience and contributions

Address the Prompts Directly and Completely

McCombs essays require you to stay on prompt while working within tight word limits. Every sentence should advance your narrative and address the specific question asked. Avoid the temptation to recycle essays from other schools—admissions committees can spot recycled content immediately.

Common MBA Essay Mistakes to Avoid

Understanding what doesn’t work is just as important as knowing what does. Remember: essays are not a formality.

Generic School Praise and Recycled Content

Avoid vague statements like “McCombs has an excellent reputation,” “McCombs is a top-ranked institution,” or “McCombs has a nationally recognized brand.” Admissions committees can immediately spot recycled content from other applications. Instead, reference specific professors, programs, or initiatives that align with your goals. School-specific customization demonstrates genuine interest and fit.

Overuse of Business Jargon

Skip buzzwords like “synergistic” or “innovative solutions.” Write in clear, conversational language that reveals your personality.

Ignoring Word Limits

With only 250 words per prompt, every word counts. Use strong verbs, eliminate unnecessary phrases or run-on sentences, and focus on your most compelling points.

Failing to Show Growth

Don’t just list accomplishments. Demonstrate self-awareness by reflecting on what you learned from challenges and how these experiences shaped your perspective.

Optimizing Your McCombs Application Strategy

Create Strategic Cohesion Across Application Components

Your essays shouldn’t exist in isolation. Strategic storytelling requires cohesion across essays, resume, goal statements, and interviews to present a unified, credible narrative. Ensure your essays complement rather than repeat information from other application components, using them to provide context and depth to your professional achievements while revealing personal motivations.

Demonstrate Genuine Interest in McCombs

Reference specific aspects of the McCombs experience that excite you. This might include particular courses, student organizations, the Texas ecosystem, or faculty research that aligns with your interests.

Make sure that the information you’re referencing is specific to the program you are applying to, not McCombs as a whole or generically what’s available at UT Austin.

Show Your Potential Community Impact

McCombs values collaborative engaged students. In both essays, illustrate how you’ll contribute to classroom discussions, student organizations, and the broader McCombs network.

The Review and Revision Process

Get Multiple Perspectives

Share your essays with trusted mentors, colleagues, or friends who can provide honest feedback. Look for reviewers who know you well enough to verify that your essays authentically represent your voice and experiences.

Focus on Clarity and Concision

Read each essay aloud to identify awkward phrasing or unclear transitions. With strict word limits, every sentence must serve a purpose.

Proofread Meticulously

Typos and grammatical errors can undermine otherwise strong essays. Use spell-check tools, but also manually review for commonly missed errors like wrong word usage or missing words.

Timeline and Submission Tips

Start your MBA essay writing process at least 6-8 weeks before the application deadline. This allows time for multiple drafts, feedback incorporation, and final polishing.

Remember that successful MBA essays require patience and multiple revisions. Your first draft is just the beginning of the process.

Making Your Mark at McCombs

Texas McCombs seeks students who will actively engage with their community and leverage the program’s resources for meaningful growth. Your essays should demonstrate not just why you want an MBA, but specifically why McCombs aligns with your values, goals, and potential contributions.

The most successful applicants use these essays to paint a clear picture of how they’ll maximize their McCombs experience while adding value to their classmates and the broader community.

By following these MBA essay tips and thoroughly addressing each McCombs prompt, you’ll position yourself as a strong candidate ready to thrive in Texas and beyond. Take time to craft authentic, specific responses that showcase your unique perspective and potential impact on the McCombs community.

Ready to start writing your next chapter? Visit our MBA admissions page to learn more about application requirements and deadlines. For additional resources and insights into the Hildebrand MBA at Texas McCombs experience, follow us on social media or register for an admissions event to connect with current students, alumni, and admissions staff who can help bring your MBA aspirations to life.

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Getting to Know You Through the Video Assessment

June 21, 2023 / Texas MBA Admissions / 1 Comment

Shortly after you submit your MBA application and your application fee is paid or waived, you will receive an invitation to complete the Texas McCombs MBA Video Assessment! All applicants have 7 days to complete the assessment upon receiving access to the video submission platform. The Video Assessment has 5 question prompts and will take approximately 20 minutes to complete. The first question will be viewed by the Admissions Committee but will not be evaluated for a score. Applicants will be allowed to practice before submitting their Video Assessment and will have no more than 90 seconds to answer each prompt.

What is the Admissions Committee looking for?

This application requirement helps the Admissions Committee better understand who you are in your own voice and allows us to assess your communication skills. Within the video assessment we are evaluating the following competencies, important for every Texas McCombs MBA student:

Adaptability / Resilience
We are looking for applicants that demonstrate adaptability and resilience through their positive mindset and ability to navigate unexpected circumstances and change. Successful applicants see failure as a learning experience and an opportunity to grow, demonstrated by their coachability and openness to feedback.

Motivation
The Admissions Committee is looking for a genuine interest in pursuing an MBA and a clear understanding of how it will help to achieve their professional goals. Applicants should understand why Texas McCombs is the right place to pursue their studies and show enthusiasm for their goals and our MBA program.

Empathy/Inclusivity
Texas McCombs MBA students demonstrate empathy by understanding others’ perspectives. The Admissions Committee is looking for candidates that advocate for under-represented voices and navigate difficult conversations/situations appropriately. Successful applicants embrace and work within diverse teams.

Ambition
The Admissions Committee is looking for candidates that demonstrate ambition and have the ability to deliver results. They show potential to strategically synthesize information to solve complex problems at a high level. They utilize an enterprising and tenacious approach to problem-solving and are intellectually curious.

Goals
A strong applicant puts significant thought and consideration into their decision-making in applying for this program. They have a long-term vision of how they plan to achieve their goals.

Well-Roundedness
We are looking for applicants that are able to explain what drives them outside of work and career. They are well-rounded and display interests and passions in their personal life. Their personality is shaped by various hobbies or interests.

Verbal Communication
The Admissions Committee is looking for candidates that are excellent verbal communicators. They are proficient and skilled in speaking and presenting in the English language, and they can articulate their thoughts clearly. Strong applicants are engaging, and they can think on their feet.

Professionalism/Poise
Strong applicants display maturity, poise, answers questions, and conduct themselves in a professional manner. They present themselves professionally and can conduct themselves appropriately in a business setting.

Tips for a Successful Video Assessment

Practice: You will have the ability to practice responding to test questions for as long as you wish. Take advantage of the opportunity! The more you practice, the more comfortable you’ll be with the technology when answering the real prompts.

Test Technology: Virtual Assessments are conducted through the Kira platform. It will require a desktop or laptop computer (no iphones/ipads) with a functioning webcam, microphone, and internet connection. We recommend connecting directly to your internet for the most reliable internet connection – and make sure you have plenty of charge on your laptop or that you are plugged in! Most browsers are compatible (Chrome, Firefox, Edge, Opera) but the platform will not work well on Safari.

Pace Yourself: A big reason that we limit responses to three minutes is because it is GREAT practice for your MBA experience. Keeping responses concise, yet clear, is important when recruiting for U.S.-based jobs. However, make sure you are answering the question in full! Those practice questions will be a great way to gauge what three minutes actually feels like when responding to a question.

Be Professional, but Loosen Up: If you still find yourself nervous, practice your answers in front of a mirror or with a friend or colleague and ask them how you did. Did you answer the question? Did you rush through it? Take a moment to outline your answer in your mind first, and then address it calmly and confidently.  Don’t get too comfortable, though. While we’re an easy-going group, maintaining an appropriate level of professionalism is always a good idea. This includes professional language and attire.

Here’s our final piece of advice: The video assessment is your official opportunity to share your story, provide examples, and tell us why you chose McCombs in your own voice like no one else can. Take advantage of this opportunity! It can be just the thing the Admissions Committee needs to understand the rest of your application elements and gives us the chance to get to know you better.

If you have any questions during the application process, we’re here to help. Please visit our website for details on applying to each program and follow us on Instagram for an inside look into the Texas McCombs MBA.

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