By Guillermo Jimenez
Just dropping the word blockchain in your pitch might have worked wonders during the race for fast cash in the ICO boom of 2017. But times have changed.
Crypto companies are struggling to attract customers—real, living, breathing humans to use the thing they raised millions to build. So what’s the problem?
Well, in business, much like in politics, if you’re explaining, you’re losing:
“The battle should be fought and won by looking at what the advantages are of the product for consumers, instead of any fancy words about the democratization of finance or enabling a trustless society,” says Cesare Fracassi, associate professor of Finance at the University of Texas at Austin and director of the school’s Blockchain Initiative.