Undergraduate University: Pandit Deendayal Petroleum University – India

Undergraduate Major: B.Tech. – Computer Engineering

About Nihit: I am a reader, writer and podcaster. In my free time, I listen to Indian classical music, write poems or network with people from various fields and podcast: “Not A Podcast with Nihit Parikh.”

Proudest Accomplishments: 1) I presented my research paper on Social Review at Applied Research International Conference on World Economic and Social Review at Oxford University in the United Kingdom in 2019. 2) I ranked 2nd at National Level Creative Writing Bar Shree Competition in 2013.

Why did you choose the MSM Program? Having a family background in business, I have been fascinated by marketing since an early age. At my undergraduate level, I gained knowledge of Machine Learning, Natural Language Processing, and Economics. I think Data & Marketing go hand-in-hand and the world can benefit from brands informed about what their consumers want. I love storytelling & networking to its core. This unique combination of qualitative & quantitative skillsets this program has to offer inspired me to apply.

What are you most looking forward to this year? Diving deep into statistics, data analytics, and core concepts of marketing is something that I’m very much looking forward to. I am looking forward to taking courses such as product & brand management and digital marketing for the first time. I want to create personal and professional value with this program and give new dimensions to the experiences I’ve had back home. I am also excited about the idea of global learning, networking, and the cultural experience that my time in Austin has to offer. This spring term, I’m looking forward to working with Google and Tinuiti for my capstone project.