I’m sure almost everyone has a friend who has posted a link to the Invisible Children’s video promoting the “Kony 2012”campaign on Facebook within the past week or so. This video has started a worldwide debate on the situation with Joseph Kony and the LRA (Lord’s Resistance Army) in central Africa and has proven the viral power of social media.

Invisible Children’s video was posted on Monday, and has garnered an astonishing 55 million views as of the last time I looked. As the video gained momentum on YouTube, Twitter, and Facebook, it was picked up by news organizations, bringing more awareness to it, and further increasing viewings.

What makes the fact that this video has gone viral so astounding is that, historically videos about humanitarian and social injustices do not typically spread in this fashion. The fact that this video is 30 minutes long makes its viral nature especially interesting, because a main rule of making a viral video is keeping it “focused, consistent, and SHORT.”

So what was it that made this video viral? Most people I have talked to say it’s because of the power of Invisible Children’s message. However, as Curt Hopkins said, many other non-profits have launched video campaigns full of good messages, but they haven’t caught on anywhere near to the extent of “Kony 2012.” Continue reading Kony 2012- Illustrating the Power of Social Media →