Search results: "Marketing" (page 1 of 12)

Hands-On MBA: Fall Marketing Trek

This past October, the Graduate Marketing Network at Texas McCombs hosted their annual Marketing Trek with the MBA Career Management team. 19 first-year students traveled to New York City and visited the offices of Samsung, Google, Pinterest, Adobe, and ZX Ventures!

Career Treks give Full-Time MBAs the opportunity to learn about their industry to become more familiar with the culture of the companies in a real-world context. The companies provide presentations, Q&A sessions, and opportunities to network with alumni and executive management.

MBA students take New York

New York City holds many business opportunities in hundreds of different markets. We caught up with MBA ’20 students Alicia Mercolino, Xingpin Liu, and Saransh Gupta to hear about their experiences and takeaways from the trek–  Saransh is drawn to the city for tech, Xingpin for marketing opportunities, and Alicia wanted to explore the options with a goal to move to NYC in the future.

“My goal is to move back to New York with a full-time offer in hand. I was interested in learning more about and meeting people at companies with MBA opportunities and McCombs alumni.” – Alicia Mercolino

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Marketing Case Challenge

For those of you just getting to know the MBA experience along with classes, recruiting, networking, and “networking with classmates” (i.e.: having some fun…), case challenges are a (sometimes overlooked) piece of the puzzle.

Case challenges are sponsored by companies and are generally real-world questions that the companies are actually working on.

There are basically case challenges for everything: finance, marketing, global, and operations are just a small portion of them. Usually, they’re overnight competitions where interested parties self-select teams of 4 people to compete against either their classmates or against other schools (depending on the competition). They usually have cash prizes for the top three places, and they generally give out swag for other stuff (best speaker, best deck, etc.). Judges are representatives from different companies, so they’re great networking opportunities as well.

This year, rather than an overnight challenge, the marketing case challenge was a week long. Teams received the case on October 21, submitted their completed presentations by October 28, and presented on October 30. The competition was sponsored by Walmart and focused around how Walmart could use Pinterest to target millennials. For someone with a consulting background who worked in healthcare, public sector, and cable, this was a pretty big change.

Here’s the team vigorously (sort of) finishing the deck to get it submitted before the deadline:

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Little did we know… they had an extra surprise in store for us during the competition… A TORNADO WARNING! Here’s a small group of us after we made it to safety:

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Hook ‘Em, pre-presentation style:

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A picture of the ultimate victors:

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And finally, the second place team celebrating:

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Personally, it was great to get to go through this. I learned a lot about marketing through the conference, and I honestly came in not knowing what I would gain from the challenge. After going through, it was awesome getting to work with people outside of my typical study team, get some marketing experience, and work on building my speaking-skills. Plus, the case was really interesting and relevant for anyone who has an interest in marketing.

There’s also a marketing conference that goes along with the case challenge each year which, this year, focused on “whole-brained marketing” (i.e.: How good marketers today own a combination of creativity and analytics skill-sets). The two keynote speeches were from Peter Horst, CMO, Hershey, and Kip Knight, President, H&R Block US Retail Operations, but the entire panel of speakers was awesome

Full details on the conference here or,
Check out the Storify feed. Hook ’em!

McCombs’ Favorite Classes: Strategic Marketing with Professor Mackie

The only way to really learn about business is to understand the real-world applications of concepts or to go out and actually apply these concepts in a real-world setting. The Texas MBA program provides you with ample opportunities to enjoy the benefits of both these learning methods. Firstly, there are a plethora of experiential opportunities that McCombs offers like the MBA+ projects and the Fellows programs. But even apart from these programs, classes often become a really great way to learn about practical applications and even put your learning to test. It is precisely for this reason that I have particularly enjoyed my Strategic Marketing class with Professor Kate Mackie.

The Strategic Marketing class, as the name suggests, covers various aspects of marketing strategy both at the product level such as the 4P’s (Product, Price, Place and Promotion), and at the company level such as resource allocation. What is interesting is that we actually strive to apply these concepts in a simulation, where we compete against each other to maximize shareholder value, much like what a lot of us aim to do as future C-suite executives. The competitive element of the class adds an element of fun and often has us frantically checking the results early on Friday morning, which is supposed to be our day off!

Another reason I find this course unique is that it does not look at things solely from a large resource-rich organization’s perspective. It takes into account possible resource limitations that firms may have to deal with and forces you to make decisions keeping these limitations in mind! Moreover, as readings for the class we read articles not only from business journals but also from business weeklies such as Bloomberg Businessweek, which I think is a great way to keep the conversation current. A shout out to Professor Mackie for making this course rigorous yet fun!

On one hand, this class has shattered certain beliefs I had in a previous life when I worked in a marketing role in the healthcare industry. For example, how it is actually better for a smaller company to compete in a more niche market where it can dominate rather than chase a large market. On the other hand, it has taught me useful tools as I prepare for my internship in the consumer packaged goods industry. Such as how important a clear positioning statement can be when developing a promotional campaign with a creative team.

All I can say is that, the Strategic Marketing has left me with a more sound understanding of the strategic decision making process that extends well beyond the realms of Marketing. When I was applying to McCombs, I reached out to a lot of students and Professor Mackie’s name came up when I asked about their favorite class. Now I know precisely why!

Unlocking the Power of Community: The Texas McCombs Executive MBA Experience

Pursuing an MBA is more than just gaining a degree; it’s about the relationships you build, the experiences you share, and the community you become a part of. At Texas McCombs, our Executive MBA program offers not only top-tier education but also a supportive and collaborative culture. Whether you’re a seasoned executive or an up-and-coming leader, you’ll find yourself surrounded by individuals who are not only eager to share their knowledge but also genuinely invested in your success. Here, competition takes a back seat to cooperation as students come together to tackle real-world challenges and opportunities.

Collaborative Culture 

One of the defining characteristics of our Executive MBA program is its collaborative nature, unlike traditional MBA programs that may foster competition. Our students come from diverse professional backgrounds and industries, and they bring with them a wealth of knowledge and experience. Instead of competing against one another, our students work together, leveraging each other’s strengths to achieve mutual success. Whether it’s tackling group projects, participating in case studies, or engaging in classroom discussions, our students thrive in an environment where collaboration is not only encouraged but celebrated.

Emi FitzGerald headshotEmiko FitzGerald, Executive MBA Class of 2023, made strong connections while at McCombs. Recognized as one of Poets & Quants’ Best & Brightest in 2023, Emi actively contributed to the graduate community as the Communications Chair for Graduate Women in Business, while also serving on the McCombs Ambassador Committee. Additionally, she excelled as a McCombs+ Leadership Fellow and engaged in a high-impact Go-To-Market Consulting Project with Stripe. Emi’s dedication extended beyond campus as she served as a mentor in the Global Sports Mentoring Program.

One of the main reasons I chose the McCombs Executive MBA program was for the diverse cohort in geography, backgrounds and networking. It is as advertised and my professional network is exponentially stronger because of it. In the Executive MBA program, students come from different backgrounds and different strengths.Those stronger in finance helped those who didn’t have as much experience in finance classes (like me). But when it came time for marketing classes, I could tap into my strengths and experiences to help students with less familiarity in the subject. Everyone helped each other become stronger in the subject matter rather than compete.” 

Supportive Environment

Another key aspect of the Texas McCombs Executive MBA experience is the unwavering support provided by our faculty, staff, and fellow students. From day one, you’ll find yourself surrounded by a community of individuals who are invested in your success. Whether it’s offering mentorship, providing resources, or simply lending an empathetic ear, our community is here to support you every step of the way. No matter the challenges you may face, you can count on your Texas McCombs family to have your back.

Emi and her Executive MBA classmates for the Executive MBA Women’s Empowerment Summit.

Emi (center) and her classmates and co-organizers of the first Women’s Empowerment Summit for Executive MBA.

A group of women in my cohort wanted to do more for our Graduate Women in Business chapter and celebration of International Women’s Day. The program staff worked alongside us to create a GWiB Women’s Empowerment Summit by helping us secure rooms, drum up publicity, bring speakers to campus and partner with other McCombs departments. They recognized the important role of women in business and were creative in their resources and time to support us. It was a defining moment for me in my McCombs journey!

Lifelong Friendships

Perhaps one of the most rewarding aspects of the Executive MBA journey is the lifelong friendships you’ll forge along the way. As you navigate through the program together, sharing triumphs and overcoming obstacles, you’ll develop bonds that extend far beyond the classroom. These connections aren’t just limited to your time in the program; they continue to grow and flourish long after graduation. Whether you’re celebrating career milestones, seeking advice, or simply catching up over coffee, your Texas McCombs classmates will always be there, ready to support and uplift you.

In the year since graduation, I’ve kept up with a number of colleagues through family meet ups, rounds of golf, discussions about new business ideas and phone calls. One colleague was recently promoted and building out his marketing department, so another marketing-focused classmate and I have been a sounding board for him. We are cheering each other on from various corners of society.

Emi and some of her classmates

Emi and some of her classmates from the Executive MBA Class of 2023 and 2024.

An Added Bonus

While pursuing your Executive MBA at Texas McCombs, you’re not just investing in your education and career advancement; you’re also gaining access to a vibrant and supportive community that will enrich your life in countless ways. From collaborative projects to lifelong friendships, the value of our community extends far beyond the confines of the classroom. So if you’re considering taking the next step in your career, why not choose a program that not only offers academic excellence but also fosters a culture of collaboration, support, and lifelong connections? Join us at Texas McCombs, where your success is our top priority, and where the power of community is truly transformative.


Visit Texas McCombs MBA to learn more about our programs and upcoming events or take a peek into student life on Instagram. For any inquiries, don’t hesitate to reach out to the MBA Admissions Team. We look forward to connecting with you on your journey to success.

Hook ‘Em!

Student Spotlight: Marion Krueger, Evening MBA ’25

This post is written by Noah Graham. 

The pursuit of higher education can often present a challenge when balancing work, life, and school. However, for working professionals seeking to advance their careers, the Texas McCombs Working Professional programs provide students the opportunity to elevate their expertise while maintaining momentum in their careers.

Marion Krueger is an ambitious entrepreneur enhancing her career through the Texas McCombs Evening MBA program. Marion, or “MK,”  is in the early stages of founding a new beverage company in Austin–Early Bird Hard Lemonade, a bold venture in the beverage industry.

Marion Krueger, Evening MBA '25 poses in front of colorful houses lining a lake.

MK chose to seek a part-time program primarily because of the flexibility of the program. She had about five years of work experience when she realized she wanted to pursue her MBA to gain leadership skills and grow in her career.

“Being five years out of college when I started the program, I found myself at an important developmental point in my career, and I didn’t want to take two full years off and sacrifice the professional growth that could have been achieved in that time. A part-time program allows students to simultaneously advance our careers while furthering our education, setting us up for even greater success after graduating.”

Marion describes her schedule as a weekly game of Tetris as she juggles her time between the Evening MBA program, her company, her life outside of work and school, and herself. She leans on her husband, a first-year law student at the University of Texas, for support. As grad students, they not only attend football games together but can empathize with each other’s experiences and provide valuable encouragement.

 

At McCombs, MK also found a close-knit support system through her study group and overall cohort. When the program starts students are placed into study groups, each of whom brings different backgrounds and strengths to the group. This collaborative environment enhances the learning experience and expands personal and professional networks.

“My favorite thing about the study groups is the ability to get to know a small group of classmates very well. I made two of my closest friends in the program through my first study group and then after about six months, we switched to new groups of four or five. I have been so impressed by the diversity of my classmates’ strengths and skillsets, as well as the extent to which we can lean on and trust one another for support.”

Despite the whirlwind of commitments, Marion is also involved with numerous organizations on campus including – Graduate Women in Business, McCombs Ambassador Committee, CleanTech Group, Graduate Marketing Network, and plays in the UT intermural pickleball league. 

“I heard one of my classmates articulate this best, and it really stuck with me. Everyone is juggling a lot of commitments at the same time, whether it’s work, school, family, volunteering, personal wellness, or a number of other things, but when you’re spending time on something, give that activity, whatever it may be, 100%.”

MK emphasizes the importance of being present and focused while managing different responsibilities.

“If you’re in class, be paying attention – don’t be simultaneously trying to answer work emails, shop for someone’s wedding gift, or be on social media. If you’re spending time with friends, don’t constantly feel bad that you’re not studying or doing homework.

Balancing work, school, and life in general is not an easy feat, but this mindset of giving 100% of your mental energy to the task at hand has really helped me use my time more effectively and be happier as a result.”

Marion sits outside of a Texas McCombs sign in thr front of our building. The sign reads "The University of Texas at Austin: McCombs School of Business - Robert B. Rowling Hall"

Marion said the best thing about the Evening MBA program is being able to integrate learnings from the classroom into the workplace. She has the opportunity to explore new fields as well as a deeper dive into familiar ones. 

“My favorite class so far has been Marketing Management. In part, because my pre-MBA background was in marketing, so I already had an interest in the subject. I also really enjoyed the way our professor juxtaposed quantitative and qualitative approaches to marketing topics.

For example, we discussed the concept of customer lifetime value, explored it in a case study, and learned how to calculate it mathematically. This resulted in a very well-rounded understanding of marketing fundamentals.”

To anyone who is thinking about applying to Texas McCombs, MK’s advice to any applicant is – “Don’t wait!”

Life has a funny way of throwing wrenches in people’s plans – sometimes for the worse and sometimes for the better. You’re likely thinking about applying or have already applied. If you get the chance to begin pursuing your MBA, take it!”


Visit Texas McCombs MBA to learn more about our programs and upcoming events or take a peek into student life on Instagram. For any inquiries, don’t hesitate to reach out to the MBA Admissions Team. We look forward to connecting with you on your journey to success.

Hook ‘Em!

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