Search Results for “Marketing” – Texas McCombs MBA Insider

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Hands-On MBA: Fall Marketing Trek

This past October, the Graduate Marketing Network at Texas McCombs hosted their annual Marketing Trek with the MBA Career Management team. 19 first-year students traveled to New York City and visited the offices of Samsung, Google, Pinterest, Adobe, and ZX Ventures!

Career Treks give Full-Time MBAs the opportunity to learn about their industry to become more familiar with the culture of the companies in a real-world context. The companies provide presentations, Q&A sessions, and opportunities to network with alumni and executive management.

MBA students take New York

New York City holds many business opportunities in hundreds of different markets. We caught up with MBA ’20 students Alicia Mercolino, Xingpin Liu, and Saransh Gupta to hear about their experiences and takeaways from the trek– Saransh is drawn to the city for tech, Xingpin for marketing opportunities, and Alicia wanted to explore the options with a goal to move to NYC in the future.

“My goal is to move back to New York with a full-time offer in hand. I was interested in learning more about and meeting people at companies with MBA opportunities and McCombs alumni.” – Alicia Mercolino

Marketing Case Challenge

November 6, 2015 / Texas McCombs MBA / Comments Off

For those of you just getting to know the MBA experience along with classes, recruiting, networking, and “networking with classmates” (i.e.: having some fun…), case challenges are a (sometimes overlooked) piece of the puzzle.

Case challenges are sponsored by companies and are generally real-world questions that the companies are actually working on.

There are basically case challenges for everything: finance, marketing, global, and operations are just a small portion of them. Usually, they’re overnight competitions where interested parties self-select teams of 4 people to compete against either their classmates or against other schools (depending on the competition). They usually have cash prizes for the top three places, and they generally give out swag for other stuff (best speaker, best deck, etc.). Judges are representatives from different companies, so they’re great networking opportunities as well.

This year, rather than an overnight challenge, the marketing case challenge was a week long. Teams received the case on October 21, submitted their completed presentations by October 28, and presented on October 30. The competition was sponsored by Walmart and focused around how Walmart could use Pinterest to target millennials. For someone with a consulting background who worked in healthcare, public sector, and cable, this was a pretty big change.

Here’s the team vigorously (sort of) finishing the deck to get it submitted before the deadline:

Little did we know… they had an extra surprise in store for us during the competition… A TORNADO WARNING! Here’s a small group of us after we made it to safety:

Hook ‘Em, pre-presentation style:

A picture of the ultimate victors:

And finally, the second place team celebrating:

Personally, it was great to get to go through this. I learned a lot about marketing through the conference, and I honestly came in not knowing what I would gain from the challenge. After going through, it was awesome getting to work with people outside of my typical study team, get some marketing experience, and work on building my speaking-skills. Plus, the case was really interesting and relevant for anyone who has an interest in marketing.

There’s also a marketing conference that goes along with the case challenge each year which, this year, focused on “whole-brained marketing” (i.e.: How good marketers today own a combination of creativity and analytics skill-sets). The two keynote speeches were from Peter Horst, CMO, Hershey, and Kip Knight, President, H&R Block US Retail Operations, but the entire panel of speakers was awesome

Full details on the conference here or,
Check out the Storify feed. Hook ’em!

McCombs’ Favorite Classes: Strategic Marketing with Professor Mackie

March 25, 2015 / Texas McCombs MBA / Comments Off

The only way to really learn about business is to understand the real-world applications of concepts or to go out and actually apply these concepts in a real-world setting. The Texas MBA program provides you with ample opportunities to enjoy the benefits of both these learning methods. Firstly, there are a plethora of experiential opportunities that McCombs offers like the MBA+ projects and the Fellows programs. But even apart from these programs, classes often become a really great way to learn about practical applications and even put your learning to test. It is precisely for this reason that I have particularly enjoyed my Strategic Marketing class with Professor Kate Mackie.

The Strategic Marketing class, as the name suggests, covers various aspects of marketing strategy both at the product level such as the 4P’s (Product, Price, Place and Promotion), and at the company level such as resource allocation. What is interesting is that we actually strive to apply these concepts in a simulation, where we compete against each other to maximize shareholder value, much like what a lot of us aim to do as future C-suite executives. The competitive element of the class adds an element of fun and often has us frantically checking the results early on Friday morning, which is supposed to be our day off!

Another reason I find this course unique is that it does not look at things solely from a large resource-rich organization’s perspective. It takes into account possible resource limitations that firms may have to deal with and forces you to make decisions keeping these limitations in mind! Moreover, as readings for the class we read articles not only from business journals but also from business weeklies such as Bloomberg Businessweek, which I think is a great way to keep the conversation current. A shout out to Professor Mackie for making this course rigorous yet fun!

On one hand, this class has shattered certain beliefs I had in a previous life when I worked in a marketing role in the healthcare industry. For example, how it is actually better for a smaller company to compete in a more niche market where it can dominate rather than chase a large market. On the other hand, it has taught me useful tools as I prepare for my internship in the consumer packaged goods industry. Such as how important a clear positioning statement can be when developing a promotional campaign with a creative team.

All I can say is that, the Strategic Marketing has left me with a more sound understanding of the strategic decision making process that extends well beyond the realms of Marketing. When I was applying to McCombs, I reached out to a lot of students and Professor Mackie’s name came up when I asked about their favorite class. Now I know precisely why!

Is a Texas McCombs MBA Worth It?

June 2, 2025 / Texas MBA Admissions / 0 Comments

The Value of an MBA Today

Is getting an MBA worth it? For many aspiring business leaders, weighing the benefits of an MBA marks a pivotal point in their career. But for Joe Hahn, associate dean for graduate programs at Texas McCombs, there’s no question: the answer is a resounding yes — and especially if you choose the right program. And Hahn knows firsthand what a McCombs MBA can offer.

While Hahn was working full-time and raising children, he took the leap and enrolled in the Executive MBA program — which he picked so he could continue to work and go to school at the same time. “It changed my life,” he says.

As a first-generation college student, Hahn says that “good mentorship” at his MBA made all the difference. Today, he helps students navigate the same path he once walked, leading one of the top MBA programs in Texas.

A Top-Tier Degree with a Strong ROI

But Texas McCombs is not just one of the top MBA programs in Texas — it’s ranked in the top 20 in the country. In April 2025, the US News & World Report rated it as #16 for Full-Time MBA, #6 for Part-Time MBA, and #12 for its Executive MBA program. These distinctions reflect academic excellence, faculty leadership, and employer respect. But as Hahn points out, McCombs also offers something else: value. With a relatively low tuition compared to peer schools, the return on investment is significant.

“We’re in that top group of peer schools…but we’re also a really good MBA value proposition,” Hahn says.

And then consider the scale of the McCombs network: Over 100,000 living alumni and more than half a million University of Texas graduates make up a vast and supportive community. Whether you’re starting out or pivoting your career, that kind of network is sure to open doors.

Programs Tailored to Fit Your Needs

One of McCombs’ defining features is its variety of MBA programs designed to meet students where they’re at. The Full-Time MBA in Austin is ideal for those seeking total immersion. But many students, like Hahn himself, couldn’t take a break from work. “I wanted to keep my career going,” he said. For them, McCombs offers programs in Dallas and Houston — where you can take classes held on alternating weekends — as well as Evening and Executive MBA options in Austin.

One of the major benefits of an MBA at Texas McCombs is this variety of options, which enables students to balance their studies with work and family life – and helps more people access a top-ranked education without having to relocate.

Teaching Leadership and Management

While Dean Hahn has a finance background, the program is broader, he says — it’s a leadership and management degree. “Part of that is mixing all those disciplines together and learning how to work with people to get things done,” says Hahn.

Collaborative MBA Culture, Not Cutthroat Competition

While many top MBA programs are known for fierce competition, McCombs is known for something different: collaboration. Students work together in diverse cohorts that reflect a range of industries, interests, and life experiences.

“This is not a sharp-elbowed program where we’re trying to beat each other out for that investment banking job,” said Hahn. “People have high aspirations, but they also want to help their teammates out and celebrate collective success.”

It’s a space where people learn from each other as much as from faculty. That ethos of shared growth creates future leaders who are not only smart, but also inclusive, communicative, and team oriented.

Career Versatility: MBA Students from All Backgrounds

Earning your MBA from McCombs doesn’t negate your past experience — instead, it builds on it. Hahn began his career in engineering before transitioning to the energy sector — and, ultimately, to academia. Throughout these career moves, the McCombs MBA has proven critical. “The MBA is really a program that takes students from all sorts of different backgrounds,” said Hahn, “and leverages it.”

So, whether you’re an IT professional, starting your own printmaking company, or a marketing consultant, the McCombs MBA equips you with the leadership and management skills to take your career to the next level.

“Our students have the ability to get things done,” says Hahn. “They have great people skills because of the culture of our program, and it creates a well-rounded student.”

A Vast, Global, Connected Network

One of the benefits of an MBA from McCombs is that you’re not only joining an exclusive club — you’re becoming part of a global community, with more than 100,000 McCombs alumni living across the globe. Enrolling in the program translates into everything from international study trips to meeting alumni chapters around the world, offering students unique exposure to international business culture and helping shape lifelong professional connections.

“You can be in the airport in London, and somebody’s going to come up to you and say, ‘I see that Bevo on your shirt,’” Hahn says. That sense of connection — and the opportunities it brings — is a hallmark of the McCombs MBA alumni network.

So: Is the McCombs MBA Worth It? Absolutely.

If you’re considering pursuing a business degree, McCombs offers one of the top MBA programs in the country. The blend of academic excellence, flexible formats, strong alumni support, and collaborative culture positions it as a top choice for aspiring business leaders.

From Hahn’s personal experience to the career transformation stories of countless students, one thing is clear: the Texas McCombs MBA delivers. “We’re trying to educate leaders to go out and do big things in society,” Hahn says.

Whether you’re planning an MBA career change or wondering, “is an MBA worth it?” McCombs offers the education, support, and network to help you take the next step.

Start Your McCombs Journey

Ready to begin your MBA journey? Learn more about the Texas McCombs Hildebrand MBA program. For detailed information about application components and deadlines, check out our Application Process page.

Hook ’em!

Texas McCombs Full-Time MBA Class of 2024 Career Success Demonstrates Power of School’s Ecosystem

January 27, 2025 / Texas MBA Admissions / Comments Off

The Texas McCombs MBA ecosystem proved exceptionally effective in launching graduates’ careers, with 78% of the Class of 2024 securing positions through school-facilitated resources. This remarkable outcome underscores the strength and agility of our career preparation framework, with 57% of accepted offers originating from McCombs-facilitated internships and another 21% through our Corporate Partner Ecosystem.

Among the 221 graduates in the Full-Time MBA Class of 2024, 86% of those seeking employment received job offers within three months of graduation, with 85% accepting positions. These strong outcomes reflect both the caliber of our students and the effectiveness of our career management initiatives.

Graduates commanded competitive compensation packages, securing an average base salary of $151,178, complemented by an average signing bonus of $31,003. Investment Banking and Consulting led functional areas with median base salaries of $175,000.

The Class of 2024 showcased remarkable versatility, securing positions across 12 different industries and nearly 100 unique companies. Consulting remained a leading choice with 30% of graduates entering the field, while Technology saw significant growth, attracting 22% of graduates – a 7-percentage point increase from the previous year. Financial services maintained its strong presence with 17% of graduates, followed by healthy distribution across energy (6%), retail (5%), consumer packaged goods (4%), manufacturing (4%), and transportation and logistics services (4%).

Our graduates also displayed strong functional diversity in their career choices. Beyond consulting roles (30%), graduates pursued careers in finance (28%), marketing/sales (21%, including product management and product marketing), and general management (18%, encompassing strategy & innovation, project and program management, and leadership development).

The geographic distribution of our graduates reflected both regional strength and expanding opportunities. While 66% of graduates chose positions in the Southwest region, they spread across Texas’ major business hubs: 47% in Austin, 25% in Houston, 24% in Dallas/Fort Worth, and 4% in other locations. The West region demonstrated notable growth, increasing from 7% in 2023 to 14% in 2024, reflecting our graduates’ expanding geographic reach and the program’s national impact.

We extend our deepest gratitude to the entire Texas McCombs community – our faculty, staff, employers, and alumni – who contributed to these strong employment outcomes in an evolving market. The Class of 2024’s success demonstrates both the enduring value of the Texas McCombs MBA and our graduates’ ability to thrive in a dynamic business environment.

Check out our Full-Time MBA Employment Report for more data on the Class of 2024 employment Outcomes.

Visit Texas McCombs MBA to learn more about our programs and upcoming events or take a peek into student life on Instagram. For any inquiries, don’t hesitate to reach out to the MBA Admissions Team. We look forward to connecting with you on your journey to success.

Hook ‘em!

Elective Options in the Texas McCombs Working Professional MBA Programs

January 22, 2025 / Texas MBA Admissions / Comments Off

Our Working Professional MBA programs in Austin, Dallas, and Houston deliver the same world-class education to ambitious professionals seeking to advance their careers while working full-time. With our renowned McCombs faculty teaching across all locations, students benefit from a recently redesigned curriculum emphasizing technology, leadership, and global acumen – precisely what today’s business leaders need.

Your MBA journey begins with a foundational first year focusing on essential business concepts through core courses in Finance, Accounting, Statistics, Marketing, and other fundamental disciplines. Starting in May of your first year, you’ll begin personalizing your education by taking a Global Studies course. In the second year, you’ll continue with four additional strategic electives: a Technology-focused course and three General Management electives.

The schedule (Dallas/Fort Worth and Houston and Evening) balances intensive learning with professional commitments. Both the fall and spring semesters feature two electives:

One intensive 4-day elective at our Austin campus
One elective at your local campus (Dallas or Houston)

chart showing the curriculum and class schedule

Working Professional MBA Curriculum

Global Studies Elective

The Global Studies elective, offered in your first-year spring semester, exemplifies our commitment to developing well-rounded business leaders. This course culminates in a transformative week-long international trip to one of nine global destinations.

“Kenya was incredible! The global trip exposed me to new cultural and business perspectives, practices, and lessons, teaching me the nuances of conducting business globally. Seeing strategies adapted to different markets firsthand enriched my approach to global strategy in my role and aligns with my goal to work more extensively in the diverse landscape of global business and give back as a citizen of the world,” Sofia Angeles (Dallas MBA, ’25) said.

“The global trip to Vietnam provided insight into the unique business landscape and challenges there, reinforcing my interest in international business,” Reanna Jones (Evening MBA, ’25) said. “This firsthand experience has been instrumental in shaping my understanding of how to navigate cross-cultural business environments, aligning with my future career aspirations.”

Led by McCombs faculty, these immersive experiences combine company visits across various industries with cultural exploration.

“I was very interested in the global trip to Chile to see what working in Latin America would be like. I grew up in Venezuela until I was 10 but had never worked in Latin America so getting to spend a week in Chile and see how business was conducted there really opened my eyes to the possibility of working abroad in the future. My goal now is to have an expat assignment in either Latin America or the Middle East,” Nicole Gonzalez (Houston MBA, ’25) said.

Students from all three Working Professional programs travel together, creating unique networking opportunities and lasting connections while gaining invaluable global business insights.

“I am currently very excited for the global trip! It is such a unique opportunity to bond with classmates across all the MBA programs while experiencing a whole new culture together,” Arshad Chowdhury (Houston MBA, ’26) said. “Traveling, learning, laughing and tackling real-world business challenges with your classmates will create memories and connections that go much deeper than the classroom. Plus, it’s a great chance to expand our network globally!”

Technology Elective

In response to rapidly evolving business landscapes, the program integrated dedicated technology electives focusing on Artificial Intelligence (AI) and its business applications. This ensures graduates are well-equipped to lead in an increasingly tech-driven business environment.

“We consistently hear from stakeholders about the critical need to develop students’ agility and ability to navigate ambiguity in an ever-evolving business landscape,” Rebecca Gavillet, Managing Director for Working Professional MBA Student Affairs said. “Incorporating Technology electives encourages learning about emerging technological solutions and equips students to manage effectively using data-driven strategies.”

A Sampling of General Management Electives

The three General Management electives allow you to deepen your expertise in areas most relevant to your career goals. Our elective offerings are dynamic, and carefully curated to reflect current business trends and emerging professional needs.

The following sample electives for the 2024-2025 academic year showcase the breadth and depth of our curriculum:

Investment and Energy Finance – A comprehensive course exploring the current investment environment through two key lenses. The first part addresses Investment Analysis, covering topics like the Capital Market Line, Efficient Financial Markets, and the Capital Asset Pricing Model. The second part focuses on energy markets, providing critical metrics to understand complex energy market dynamics, including oil price forecasts and market indicators.
Advanced Applications of Marketing – A hands-on course focusing on marketing strategy development. Through realistic marketing simulations, students gain experience in market segmentation, resource allocation, product design, pricing strategies, and promotional development.
Strategic Innovation and Entrepreneurship – This course develops students’ understanding of value creation for both existing firms and startups. Through evidence-based and experiential learning, students develop skills in recognizing opportunities, creating compelling value propositions, and designing organizations for innovation.
The Art and Science of Negotiation – An immersive course emphasizing practical negotiation skills through simulations, role-playing, and case studies. Students develop a comprehensive toolkit for navigating complex negotiation scenarios.
AI and Machine Learning for Managers – A comprehensive introduction to AI technologies from a business perspective. The course covers foundational AI concepts, frameworks for assessing business value, opportunity identification, risk mitigation, and ethical considerations in AI implementation.
Advocacy – Designed to help leaders effectively communicate and champion their ideas. Students learn to persuasively present concepts to diverse audiences, build partnerships, and successfully influence others to adopt innovative approaches.

Students may choose elective courses that interest them, that challenge them, or that build upon their current skills to bring back to the workplace.

“My elective choices allowed me to specialize in areas crucial to my career, like advocacy and strategic negotiation. These electives equipped me with tools to manage high-stakes discussions, balancing the bottom line with credibility and long-term influence. This blend of core and elective courses has made me more adaptable and confident in my professional role,” Sofia said.

Advice for Prospective Students

To make the most of your elective choices:

Consider courses that complement your current role
Look for opportunities to expand into new areas of expertise
Elect courses that address specific challenges in your industry
Select electives that align with your long-term career goals
Use intensive formats to deep-dive into complex topics

Continuing Education for Alumni

Texas McCombs MBA is committed to students’ continued growth even after graduation. Alumni can audit elective courses for $20 (subject to faculty approval and seat availability), allowing them to stay current with evolving business trends throughout their career. This unique offering ensures that graduates can continuously refresh their skills, stay connected with the latest business insights, and maintain their competitive edge in a rapidly changing professional landscape.

The McCombs MBA Advantage

The McCombs Working Professional MBA programs offer electives that are strategically selected to provide immediate value to working professionals. Our elective curriculum balances three key elements, including immediate workplace applicability, future career advancement preparation, and personal interest as well as growth opportunities.

The elective offerings within Texas McCombs’ Working Professional MBA programs are designed to provide students with a highly relevant and impactful learning experience. Whether it’s gaining hands-on insights through the Global Studies course, mastering cutting-edge Technology like Artificial Intelligence, or deepening their expertise in a particular topic through General Management coursework, the curriculum prepares graduates to lead in an increasingly global and tech-driven business environment. By thoughtfully curating electives that align with both current market trends and individual career goals, we ensure that each student’s MBA journey offers immediate value and long-term growth potential.

Applications for the Working Professional MBA are open, with the final deadline on May 30, 2025.

For more information:

Austin Evening MBA: TexasEveningMBA@mccombs.utexas.edu
Dallas/Fort Worth Weekend MBA: TexasMBADFW@mccombs.utexas.edu
Houston Weekend MBA: TexasMBAHouston@mccombs.utexas.edu

creating connections: the working professional MBA experience

Creating Connections: The Working Professional MBA Student Experience

December 18, 2024 / Texas MBA Admissions / Comments Off

The McCombs Working Professional MBA programs are offered to those who want a Texas McCombs MBA general management degree while continuing to work full time and without foregoing two years of work experience. Ranked #7 in the country (US News & World Report, 2024), the programs offer a robust curriculum, with the addition of new elective offerings that allow students to tailor their degree. The Working Professional MBA is available in three locations – Austin (Monday and Tuesday evenings), Dallas (alternating weekends), and Houston (alternating weekends) with all classes taught by top-tier McCombs faculty who travel to each campus. All programs begin in August and last 21 months until graduation in May.

The Working Professional MBA programs are designed to help students build business knowledge and leadership skills that can be immediately applied in the workplace. By offering a rigorous curriculum, co-curricular resources like the Career Management and McCombs+ Experiential Learning teams, and access to the robust Longhorn alumni network, students develop a professional toolkit that extends far beyond the classroom.

“The program intentionally fosters a strong MBA community through cohort-based learning, hotel residency experiences, student organizations, and a week-long international study tour, creating lasting connections that will serve students throughout their careers,” Rodrigo Malta, Managing Director of MBA Recruiting & Admissions said.

The vibrant community and unique student experience of the Working Professional MBA programs are best described by the voices of those who live it every day. We’ve gathered perspectives from both first year and second-year students across the Evening, Dallas, and Houston cohorts to provide an inside look at life as a McCombs Working Professional MBA.

: Sofia Angeles, Weekend MBA at Dallas/Fort Worth (’25)

: Nicole Gonzalez, Weekend MBA at Houston (’25)

: Reanna Jones, Evening MBA (’25)

: Marion Krueger, Evening MBA (’25)

: Arshad Chowdhury, Weekend MBA at Houston (’26)

: Marcus Patterson, Weekend MBA at Dallas/Fort Worth (’26)

: Evan Wehr, Evening MBA (’26)

Academic Intensives

For your very first day of class, you will be starting at the main UT Austin campus for a week-long immersion in August. Academic Intensives happen at the beginning of your first semester, then you will return at the beginning of each semester in your second year for electives. Students can expect to participate in three intensives.

“Academic Intensives were a great way to kick off the program! From the first day you arrive through team collaboration, you begin working closely with classmates to overcome projects and challenges helping to build a real connection with your peers. Plus, bonding over Austin’s local food and music scene also helped foster a feeling like family, setting a supportive tone for the whole program,” Arshad Chowdhury (Houston, MBA ’26) said.

The first intensive starts with a day of orientation, then you will jump straight into your academic classes the rest of the week combined with Career Management and McCombs+ sessions. We still leave time for students to socialize – offering program planned activities, such as a welcome dinner and often other UT or McCombs hosted events.

“My classmates and I were very intentional about building a relationship with each other during Academic Intensives,” Marcus Patterson (Dallas, MBA ’26) said. “There would be groups of us who’d workout together in the morning, as well as groups of us who would have dinner and play games in the lobby during the evening. Those friendships have helped form a solid foundation to build on during our MBA program.”

While in Austin, every student is provided their own hotel room near campus. Most meals are provided, including breakfast and lunch, and some dinners. Meals and accommodations are covered in the program cost. The week is intense, but students gain a great amount of learning and networking during the week, along with time to explore campus and the city of Austin!

“Returning to Austin the second year allowed me to connect with students that I had not had a chance to because I was focused on getting to know my classmates in the first AI,” Nicole Gonzalez (Houston, MBA ’25) said. “I loved that I got to see the Austin and Dallas students that went on the global trip with me to Chile and catch up with them. The second AI was super enjoyable and fun to me and I am glad we will have a third in a few months!”

Cohorts and Study Groups

Each incoming class is placed into cohorts at the beginning of the program and take all classes with their cohorts in the first year. The cohort-based model offers a collaborative learning environment, helping students to network and support one another in their classes.

“Study groups promote teamwork, deepen learning, and create a collaborative environment where different perspectives are valued (and needed),” Evan Wehr (Evening, MBA ’26) said. “I’ve been surprised by the number of sensitive assignments we’ve received, and that our groups have all managed to navigate those discussions diplomatically. That has certainly been an enhancement to the overall learning experience.”

In your second semester, you will be assigned to new cohorts and study groups, which encourages student interaction and community building. Within each cohort, students are assigned into study groups of 4-5 students whom you will meet with to complete assignments, study for quizzes/tests, write papers and make presentations, etc. Study groups are created to promote diversity across backgrounds and strengths.

“The cohort model fostered a strong sense of community, with classmates from all backgrounds contributing unique perspectives to each discussion. Study groups encouraged collaboration that mirrored real-world teamwork, building trust and camaraderie,” Sofia Angeles (Dallas, MBA ‘25) said. “This approach gave me not only knowledge but also a network of professionals I can lean on and learn from.”

Hotel Residencies

There are several designated portions of the program where students are placed in a hotel block to encourage community and build camaraderie. During the Intensives and electives at the main UT Austin campus, all students will be provided a hotel on campus to facilitate engagement with one another and enhance relationship building. Also, during the final class weekend of the program for capstone celebrations, all programs will have hotel accommodations in their respective cities as a final hurrah before graduation.

In the Dallas and Houston programs, students stay at a nearby hotel on class weekends during the fall semester of the first year, with each student getting their own room, which is included in the program cost.

“The hotel residency created a unique, shared experience that facilitated lasting connections with classmates in a collaborative setting,” Sofia said. “Daily interactions-built familiarity, evolving into genuine friendships and a professional support network. These bonds have been instrumental throughout the program, offering a solid foundation both now and into the future. This was a huge bonus for commuting students like myself!”

“The hotel residency helped to turbo charge the relationship building with the staff and my peers. Getting to spend additional hours outside of class getting to know each other on a personal level really helped me get closer with students not in my cohort or study group. Even though the hotel residency is only for one semester, the friendships formed during that time are still strong to this day,” Nicole said.

In Houston, students stay at the Hotel Zaza Museum District; In Dallas, students stay at the Virgin Hotel Dallas – both are a short drive from campus. This first semester residency experience allows students to build community with one another and faculty. Typically, students go to the hotel immediately following class on Friday and socialize at the hotel bar or nearby dining options. As an added benefit, for some students, this decreases commute time or offers a place to stay if they are traveling in from outside the metroplex. For others, this allows students to focus on building relationships or on academics as they meet with their study groups.

“Staying at the hotel has been game-changing for forming relationships! Being in the same space makes it easy to grab a quick dinner, have impromptu study sessions, or just hang out and unwind after a long day. It’s created this immersive environment where we’re always connecting and supporting each other, which has helped me dive fully into the program and build some awesome friendships along the way,” Arshad said.

Student Organizations

There are student-led clubs at each campus location. These are opportunities for students to connect with peers of similar interest and to make a meaningful impact in your MBA community.

“As a leader in Graduate Women in Business and a member of the McCombs Admission Committee, I’ve gained access to a wider network within UT and McCombs. These roles have allowed me to mentor incoming students and connect with a community of women who empower each other through events and networking opportunities,” Reanna Jones (Evening, MBA ’25) said.

The most popular organizations include Graduate Business Council (GBC), Graduate Women in Business (GWiB), and McCombs Ambassador Committee (MAC). There are also other professional clubs for shared interest, such as Consulting Club, CleanTech Club, Entrepreneurship Club, etc.

“Participating in student organizations bridged me to McCombs and UT’s larger professional community, allowing me to connect with alumni, industry leaders, and professors beyond the classroom. These interactions opened doors to valuable mentorship and career guidance, making my network extensive and versatile. As a GBC leader, active MAC member, McCombs+ participant each semester, and natural cheerleader for the WP MBA, I’m proud to give back to a program that keeps giving to me,” Sofia said.

All organizations are student led, which allows students to step up into leadership for their class. Also, students can start a new club if they want!

Global Study Course Trips

One of the most memorable aspects of the program is the Global Studies course in your first-year spring semester, which incorporates a week-long international study tour in May providing students with a global perspective on business and leadership. Typically, there are 7-8 global destinations to choose from, spanning all continents except Australia and Antarctica. This past year, courses were offered in Portugal, Vietnam, Morrocco, Croatia, South Korea, Kenya, Chile, and Slovakia.

“Kenya was incredible! The global trip exposed me to new cultural and business perspectives, practices, and lessons, teaching me the nuances of conducting business globally. Seeing strategies adapted to different markets firsthand enriched my approach to global strategy in my role and aligns with my goal to work more extensively in the diverse landscape of global business and give back as a citizen of the world,” Sofia said.

“My global trip experience in Vietnam was fantastic. We spent the week meeting with and learning from business leaders in Hanoi and Ho Chi Minh City representing diverse industries, including fintech investment, sustainable urban development, shipping and logistics, and textile manufacturing,” Marion Krueger (Evening, MBA ’25) said. “Despite the country’s complicated and painful history, the Vietnamese people with whom we met were unfailingly resilient and optimistic about the future. There is so much potential for innovation and growth, and Vietnam is poised to realize it. This forward-thinking approach to seizing opportunities inspired me and reflects the university motto: ‘What starts here changes the world.’”

“I was very interested in the global trip to Chile to see what working in Latin America would be like. I grew up in Venezuela until I was 10 but had never worked in Latin America so getting to spend a week in Chile and see how business was conducted there really opened my eyes to the possibility of working abroad in the future. My goal now is to have an expat assignment in either Latin America or the Middle East,” Nicole said.

Students from all 3 Working Professional programs travel together to learn how business is done in another country, as well as experience another culture.

“I anticipate the global trip will offer invaluable opportunities to strengthen bonds with my peers across McCombs programs, including those located in Dallas and Houston. The shared experience of exploring global business practices will certainly provide a broader perspective on the program, how business can be done, and how global supply chains come together,” Wehr said.

These international study tours will follow an itinerary including business visits and cultural experiences, and most meals are provided including breakfast/lunch each day and a couple of dinners. In the course, students gain background knowledge of the history, culture, politics, and economics of the region, enhancing their knowledge and understanding of global business.

Elective Offerings

Working Professional students are now able to enjoy customization in their coursework due to the recently redesigned curriculum. There are a total of five electives during the two-year program. The first elective choice will be selecting one of the global destinations for your global trip (referenced above). Then in your second year you will take 4 electives, with the format of 2 electives for each semester.

Of the 4 electives in your second year, 1 will be a technology elective with course options focused on artificial intelligence. The other 3 electives will be general management courses, with course options across different core classes in Finance, Marketing, Strategy, Leadership, etc. These courses are subject to change every semester as we take into consideration student demand, market trends, faculty accessibility, and more.

“My elective choices allowed me to specialize in areas crucial to my career, like advocacy and strategic negotiation. These electives equipped me with tools to manage high-stakes discussions, balancing the bottom line with credibility and long-term influence. This blend of core and elective courses has made me more adaptable and confident in my professional role,” Sofia said.

Wrap-Up

The vibrant community, enriching student experience, and customizable curriculum of the McCombs Working Professional MBA combine to create a truly transformative graduate program. Through collaborative cohorts, engaging global experiences, and active student organizations, Working Professional MBA students develop a robust professional network that will serve them long after graduation. With a continued focus on innovation and responsiveness to student needs, the McCombs Working Professional MBA programs are designed to advance the next generation of business leaders.

To learn more about Texas McCombs, visit us online, join us at an upcoming event, and sign up to receive MBA news.The Working Professional MBA applications are open and reviewed on a rolling basis. Learn more about our application process and deadlines here.

Texas McCombs MBA: A Year of Remarkable Rankings and Recognition

December 10, 2024 / Texas MBA Admissions / Comments Off

The Texas McCombs reputation is a comprehensive reflection of excellence—combining rankings, career outcomes, brand recognition, research, and teaching. The 2024 rankings landscape tells a compelling story of our MBA programs’ global prominence, spanning our Full-Time, Evening, and Executive MBA formats in Austin, along with our Weekend MBA programs in Dallas/Fort Worth and Houston.

U.S. News & World Report’s 2024 rankings underscore our leadership across multiple MBA formats:

#16 Full-Time MBA
#7 Working Professional MBA
#15 Executive MBA

These rankings are more than numbers—they’re a testament to our ongoing commitment to delivering a transformative graduate management education that prepares business leaders to make a meaningful impact. Behind each ranking lies a dedication to academic rigor, innovative curriculum, and preparing students to excel in an ever-evolving business landscape.

Full-Time MBA: Scaling New Heights

The Texas McCombs Full-Time MBA Program has achieved remarkable milestones in 2024, solidifying its position as a top-tier business education destination:

Poets & Quants (December 2024)

In a historic performance, our Full-Time MBA rose three ranks to No. 16 in the prestigious Poets & Quants’ 2024-2025 ranking of 100 U.S. MBA programs. Among public schools, we proudly stand at No. 3, surpassing renowned institutions like UC Berkeley, University of Washington, and University of Michigan.

QS Global MBA Rankings (September 2024)

We secured the No. 17 spot nationally, performing among the top 11% globally out of 340 programs considered. Notably, we ranked highest in thought leadership, reflecting our commitment to innovative and forward-thinking business education.

Bloomberg Businessweek (September 2024)

Climbing two ranks to No. 19 nationally, our program was particularly commended for impressive compensation metrics. Among public schools, we rank No. 6, a testament to the exceptional career outcomes of our graduates.

Fortune Magazine (September 2024)

A significant leap to No. 12 among 98 ranked schools underscores our continuous growth and impact. We’re the third-ranked public school, behind only Michigan and Virginia.

Return on Investment

Insider Monkey crowned the Texas Full-Time MBA as the No. 1 program for return on investment, analyzing graduate starting salaries against cost of attendance. This recognition highlights the tangible value of a McCombs MBA.

Working Professional MBA: Leading the Part-Time Landscape

Our Working Professional MBA programs, including the Evening MBA and Weekend MBA programs in Dallas and Houston, achieved remarkable recognition:

Fortune Magazine (April 2024)

We soared to No. 3 among 50 ranked part-time MBA programs, showcasing the strength and flexibility of our professional MBA offerings.

Executive MBA: Consistent Excellence

The Texas McCombs Executive MBA Program continued its tradition of exceptional performance:

Poets & Quants (November 2024)

Rising two ranks to No. 8 nationally, we’ve maintained top 10 status in eight of the last ten surveys.

Financial Times (October 2024)

McCombs faculty research ranked No. 7 among U.S.-based Executive MBA programs, with a remarkable No. 1 ranking among public schools.

Beyond Rankings: A Holistic Educational Experience

Our excellence extends beyond numerical rankings. The Princeton Review’s 2023-2024 assessments highlight our comprehensive approach – an educational model that goes beyond traditional classroom learning. At McCombs, we integrate academic rigor with practical experience, personal development, and career preparation across multiple factors.

No. 6: Best Campus Environment
No. 8: Best MBA for Consulting
No. 9: Best MBA for Marketing
No. 10: Most Family Friendly

Entrepreneurship: Cultivating Future Innovators

We’re proud to be ranked No. 7 for graduate entrepreneurship by Princeton Review, reflecting our commitment to innovation and practical business leadership.

Our entrepreneurship ecosystem extends far beyond traditional classroom learning. Graduate entrepreneurship at McCombs holistically integrates the Texas MSTC program, Texas MBA programs, and a robust network of initiatives that transform innovative ideas into real-world impact. Key entrepreneurial platforms include:

Herb Kelleher Entrepreneurship Center
Jon Brumley Texas Venture Labs
Texas Venture Labs Investment Competition
Venture Fellows Program
Austin Technology Incubator

The Burnt Orange Advantage

More than just a color, burnt orange represents a legacy of leadership, innovation, and transformative potential. In 2024, our rankings tell a story far beyond numbers—they illuminate the Texas McCombs commitment to developing business leaders who don’t just navigate the global business landscape, but fundamentally reshape it. From the bustling streets of New York to the innovation hubs of Silicon Valley, from emerging markets in São Paulo to technological centers in Tokyo, the University of Texas represents more than an education—it’s a global passport to impact.

The burnt orange emblem carries with it the spirit of “What starts here changes the world”—a motto that echoes through our entrepreneurial initiatives, research excellence, and commitment to preparing leaders who are as adaptable as they are ambitious. Our 2024 rankings reflect more than institutional achievement; they represent a promise of transformative education, of pushing boundaries, of creating leaders who will drive meaningful change across industries and continents. The Texas McCombs MBA is more than a degree—it’s a launchpad for global impact, continuing to prove that excellence knows no limits.

Photo of Emi FitzGerald, Executive MBA '23 with text that reads "Unlocking the Power of Community: The Executive MBA Experience"

Unlocking the Power of Community: The Texas McCombs Executive MBA Experience

April 26, 2024 / Texas MBA Admissions / Comments Off

Pursuing an MBA is more than just gaining a degree; it’s about the relationships you build, the experiences you share, and the community you become a part of. At Texas McCombs, our Executive MBA program offers not only top-tier education but also a supportive and collaborative culture. Whether you’re a seasoned executive or an up-and-coming leader, you’ll find yourself surrounded by individuals who are not only eager to share their knowledge but also genuinely invested in your success. Here, competition takes a back seat to cooperation as students come together to tackle real-world challenges and opportunities.

Collaborative Culture

One of the defining characteristics of our Executive MBA program is its collaborative nature, unlike traditional MBA programs that may foster competition. Our students come from diverse professional backgrounds and industries, and they bring with them a wealth of knowledge and experience. Instead of competing against one another, our students work together, leveraging each other’s strengths to achieve mutual success. Whether it’s tackling group projects, participating in case studies, or engaging in classroom discussions, our students thrive in an environment where collaboration is not only encouraged but celebrated.

Emiko FitzGerald, Executive MBA Class of 2023, made strong connections while at McCombs. Recognized as one of Poets & Quants’ Best & Brightest in 2023, Emi actively contributed to the graduate community as the Communications Chair for Graduate Women in Business, while also serving on the McCombs Ambassador Committee. Additionally, she excelled as a McCombs+ Leadership Fellow and engaged in a high-impact Go-To-Market Consulting Project with Stripe. Emi’s dedication extended beyond campus as she served as a mentor in the Global Sports Mentoring Program.

“One of the main reasons I chose the McCombs Executive MBA program was for the diverse cohort in geography, backgrounds and networking. It is as advertised and my professional network is exponentially stronger because of it. In the Executive MBA program, students come from different backgrounds and different strengths.Those stronger in finance helped those who didn’t have as much experience in finance classes (like me). But when it came time for marketing classes, I could tap into my strengths and experiences to help students with less familiarity in the subject. Everyone helped each other become stronger in the subject matter rather than compete.”

Supportive Environment

Another key aspect of the Texas McCombs Executive MBA experience is the unwavering support provided by our faculty, staff, and fellow students. From day one, you’ll find yourself surrounded by a community of individuals who are invested in your success. Whether it’s offering mentorship, providing resources, or simply lending an empathetic ear, our community is here to support you every step of the way. No matter the challenges you may face, you can count on your Texas McCombs family to have your back.

Emi and her Executive MBA classmates for the Executive MBA Women’s Empowerment Summit.

Emi (center) and her classmates and co-organizers of the first Women’s Empowerment Summit for Executive MBA.

A group of women in my cohort wanted to do more for our Graduate Women in Business chapter and celebration of International Women’s Day. The program staff worked alongside us to create a GWiB Women’s Empowerment Summit by helping us secure rooms, drum up publicity, bring speakers to campus and partner with other McCombs departments. They recognized the important role of women in business and were creative in their resources and time to support us. It was a defining moment for me in my McCombs journey!

Lifelong Friendships

Perhaps one of the most rewarding aspects of the Executive MBA journey is the lifelong friendships you’ll forge along the way. As you navigate through the program together, sharing triumphs and overcoming obstacles, you’ll develop bonds that extend far beyond the classroom. These connections aren’t just limited to your time in the program; they continue to grow and flourish long after graduation. Whether you’re celebrating career milestones, seeking advice, or simply catching up over coffee, your Texas McCombs classmates will always be there, ready to support and uplift you.

In the year since graduation, I’ve kept up with a number of colleagues through family meet ups, rounds of golf, discussions about new business ideas and phone calls. One colleague was recently promoted and building out his marketing department, so another marketing-focused classmate and I have been a sounding board for him. We are cheering each other on from various corners of society.

Emi and some of her classmates from the Executive MBA Class of 2023 and 2024.

An Added Bonus

While pursuing your Executive MBA at Texas McCombs, you’re not just investing in your education and career advancement; you’re also gaining access to a vibrant and supportive community that will enrich your life in countless ways. From collaborative projects to lifelong friendships, the value of our community extends far beyond the confines of the classroom. So if you’re considering taking the next step in your career, why not choose a program that not only offers academic excellence but also fosters a culture of collaboration, support, and lifelong connections? Join us at Texas McCombs, where your success is our top priority, and where the power of community is truly transformative.

Hook ‘Em!

Student Spotlight: Marion Krueger, Evening MBA ’25

April 16, 2024 / noahgraham / 2 Comments

This post is written by Noah Graham.

The pursuit of higher education can often present a challenge when balancing work, life, and school. However, for working professionals seeking to advance their careers, the Texas McCombs Working Professional programs provide students the opportunity to elevate their expertise while maintaining momentum in their careers.

Marion Krueger is an ambitious entrepreneur enhancing her career through the Texas McCombs Evening MBA program. Marion, or “MK,” is in the early stages of founding a new beverage company in Austin–Early Bird Hard Lemonade, a bold venture in the beverage industry.

Marion Krueger, Evening MBA '25 poses in front of colorful houses lining a lake.

MK chose to seek a part-time program primarily because of the flexibility of the program. She had about five years of work experience when she realized she wanted to pursue her MBA to gain leadership skills and grow in her career.

“Being five years out of college when I started the program, I found myself at an important developmental point in my career, and I didn’t want to take two full years off and sacrifice the professional growth that could have been achieved in that time. A part-time program allows students to simultaneously advance our careers while furthering our education, setting us up for even greater success after graduating.”

Marion describes her schedule as a weekly game of Tetris as she juggles her time between the Evening MBA program, her company, her life outside of work and school, and herself. She leans on her husband, a first-year law student at the University of Texas, for support. As grad students, they not only attend football games together but can empathize with each other’s experiences and provide valuable encouragement.

At McCombs, MK also found a close-knit support system through her study group and overall cohort. When the program starts students are placed into study groups, each of whom brings different backgrounds and strengths to the group. This collaborative environment enhances the learning experience and expands personal and professional networks.

“My favorite thing about the study groups is the ability to get to know a small group of classmates very well. I made two of my closest friends in the program through my first study group and then after about six months, we switched to new groups of four or five. I have been so impressed by the diversity of my classmates’ strengths and skillsets, as well as the extent to which we can lean on and trust one another for support.”

Despite the whirlwind of commitments, Marion is also involved with numerous organizations on campus including – Graduate Women in Business, McCombs Ambassador Committee, CleanTech Group, Graduate Marketing Network, and plays in the UT intermural pickleball league.

“I heard one of my classmates articulate this best, and it really stuck with me. Everyone is juggling a lot of commitments at the same time, whether it’s work, school, family, volunteering, personal wellness, or a number of other things, but when you’re spending time on something, give that activity, whatever it may be, 100%.”

MK emphasizes the importance of being present and focused while managing different responsibilities.

“If you’re in class, be paying attention – don’t be simultaneously trying to answer work emails, shop for someone’s wedding gift, or be on social media. If you’re spending time with friends, don’t constantly feel bad that you’re not studying or doing homework.

Balancing work, school, and life in general is not an easy feat, but this mindset of giving 100% of your mental energy to the task at hand has really helped me use my time more effectively and be happier as a result.”

Marion said the best thing about the Evening MBA program is being able to integrate learnings from the classroom into the workplace. She has the opportunity to explore new fields as well as a deeper dive into familiar ones.

“My favorite class so far has been Marketing Management. In part, because my pre-MBA background was in marketing, so I already had an interest in the subject. I also really enjoyed the way our professor juxtaposed quantitative and qualitative approaches to marketing topics.

For example, we discussed the concept of customer lifetime value, explored it in a case study, and learned how to calculate it mathematically. This resulted in a very well-rounded understanding of marketing fundamentals.”

To anyone who is thinking about applying to Texas McCombs, MK’s advice to any applicant is – “Don’t wait!”

Life has a funny way of throwing wrenches in people’s plans – sometimes for the worse and sometimes for the better. You’re likely thinking about applying or have already applied. If you get the chance to begin pursuing your MBA, take it!”

Hook ‘Em!