The Master of Science in Marketing (MSM) at the McCombs School of Business ranked #3 among “Best Master’s in Marketing Degree for 2017) by CollegeChoice.net.

The program is new to the offerings in McCombs Masters programs, securing the #3 ranking after only its second year. The program recently opened admissions for its third cohort, which will begin in the summer of 2018.

“Our program is unique among graduate marketing degrees – our curriculum is designed to prepare students as much for the quantitative as the qualitative sides of marketing,” says Program Director Jade DeKinder. The success of the program lies in this quantitative approach as well as the dedicated resources, including specialized career services, the program offers to its students.

The Texas MSM is a 10-month program open to all undergraduate majors with strong quantitative training or test scores. Because it requires no experience, the degree also prepares students with little to no experience for careers at the forefront of marketing. The curriculum, which highlights data-driven analytics behind marketing decision-making,  allows students to complete the degree in less than a year and provides access to the McCombs School of Business extensive alumni network.

Ranking alongside the program were the University of Pennsylvania and Texas A&M. CollegeChoice bases its rankings on average credit hour cost, financial aid packages, academic reputation, and average career salary for graduates. Affordability, return on investment, and accessibility all consider strongly into the rankings, and data is compiled from a number of resources to average the rankings. Dr

The Texas MSM program began accepting applications on August 1, 2017 – applications remain open until May 1, 2018 for admissions to the summer cohort. Applicants are admitted once a year to this selective program.

Students interested in the program can contact Program Coordinators at TexasMSM@mccombs.utexas.edu.