1. Blog migration update
   1. Serverlogic sponsors Rackspace
   2. Fall goal, platform evolution, WP 3.0, Thesis 7
   3. CMS update and implications
2. Newsletter New
   1. Updated list of newsletters and editors
   2. Updated process for headers: Media Services
   3. Newsletter Handbook coming soon
3. Facebook
   1. The “Like” Button
   2. Facebook Privacy: http://www.reclaimprivacy.org/
   3. Lifehacker: Facebook to Offer More Simple Privacy Settings Soon
   4. Facebook traffic reaches Google levels – Mashable

• School
  • McCombs TODAY – Tracy Mueller
  • Letter from the Dean – Jeannie Boylan
• Alumni
  • McCombs Monthly (MBA and BBA/MPA/PhD editions) – Danielle Wells
  • Alumni Network News for Students (MBA and BBA/MPA/PhD editions) – Christine Burdell
• BBA
  • BBA Weekly Announcements – Michelle Garrett
  • BBA Career Newsletter – Megan Ehrisman
  • Study Abroad Bulletin – Claudia Prieto
• MBA
  • Texas MBA – Angela Zerda
  • MBA Career Weekly – Kristin Adair
  • Hirewire – Michelle Hardy
  • Texas MBA at DFW – Shannon Chapman
  • Texas MBA at Houston – Shannon Chapman
  • Texas Evening MBA – Shannon Chapman
  • Texas Executive MBA – Teresa Phillips
  • Texas Evening MBA Gazette – Tessa Green
• MPA
  • MPA Weekly – Dorothy Brady
• ExecEd
  • Texas Executive Education – Holly Rich
• Departments
  • The MOST (Microsoft Office Solutions and Tips) – Holly Green
• Centers
  • The CCIMS Report (Center for Customer Insight and Marketing Solutions) – Lori Van Orden

Click the screenshot above to go a nice 10-part video series about Facebook setup basics.

One other resource I’m constantly reffering people to is Mashable’s HOW TO: Use Facebook for Professional Networking.

• Twitter options, personalization and cotweeting: @UTMcCombsAlumni has a new background to kick off cotweeting (@UTexasBBA already had a custom background)
• McCombs TODAY consolidation and redesign: We’re assessing proposals, check this one out: http://www.act2studio.com/mccombstoday/
• Storytelling seminar synopsis by Kris
• Why SEO matters: People Trust Google (thanks Ben)
• An SEO cheatsheet: Elayne’s SEO Truthiness Top Five
• A few of my SXSW takeaways by J
• What’s new with you? What cool links have you got to share?
  • FB Privacy – thanks Dorothy
  • Time for another privacy setting workshop?
  • Agenda for next time? Questions?

Carmella Magnes (@luvROI) works with the wonderful team at St. Ed’s and spoke about the shift to left brained, or more quantitative, marketing.

Are you right or left brained? Take this test to find out.

• it’s not how creative you can be, it’s how you can help my business
• from ‘how to spend X?’ to ‘how little can I spend?’
• moving segments through a cycle to an action
• from parallel efforts to complimentary synergies
• the Web has become an ala cart buffet (that give heartburn)
• better to have a gourmet selection
• effective strategies require
  • a 30K ft view
  • channel blindness
  • segmentation
• we’re not good at marketing marketers
• define KPIs! The KPI funnel:
  • leads
  • qualified leads
  • prospects
  • yield
• the new left brained tactics: SEO, SEM, SMM
• alt tags: honey to Google’s bees
  • not just for accessibility
  • tag every photo and graphic
  • avoid being too literal
  • use your keywords
  • write as sales message

St. Ed’s crafted a social media policy in 18 mos. with a comitte of 8-12 which had to address

• personal v professional distinctions
• ‘outside site’ surfing hr policies updated

She highly recommends the book The New Rules of Marketing and PR.

Her synopsis.

1. Always have at least one measurable
2. Translate to business results
3. Project results forward
4. Seek champions
5. (I didn’t write it down, doh!)

• What’s going on?
  • With you and your dept?
  • Newsletters: SendMarket and Outlook
  • We’re moving blogs: Progress report, student worker Paul. What will be expected of you.
  • RFP report. Progress report, what we’ve been preparing, tools we’ve been using
• UTSysSem wrap-up
• Blog Titles – via Dave
• Facebook opening 200-person Austin office
• Wired Magazine goes digital (thanks Cory)
• The Higher Ed Social Media Showdown

Blog Titles by Dave W.

A training topic for all the blog stewards, including faculty, should be headlines. As I look at the Blogs tab on the home page I’m struck by how bland and non-descriptive many of the titles are. It is difficult to know what to look at, because headlines don’t really tell me much about the content.

The Big Picture
Thinking Lean
Three Months In
Is Today Really Just Yesterday?
Market Update January 4th

These may be “clever” headlines if you are already intent on absorbing the whole article, but we need to steer them towards a bit more description in a headline, in order to draw in readers (and help with SEO):

The Big Picture on Choosing Your Major
Thinking Lean: Identifying Waste in Accounting Work
Three Months into My Big 4 Auditing Assignment

They can look at McCombs TODAY for examples of how to write a better headline for the blog medium.

On the topic of SEO, I think some of the stewards need some instruction on SEO basics. What makes an effective headline, what makes an effective first paragraph? What terms should I make sure I’m using in the first half of the piece, etc.

• server migration: coming soon, what to expect, training
  • who will be your admin? are you ready to assume responsibility?
  • best transition period?
  • what’s the best way to do training? one long session, several hr-long? what kind of resource docs would you want?
• plugins: which ones do you need? what else do you need your blog to do?
  • what do you want to do that you can’t?
  • the basics: top plugins
• Paul Walker’s seven steps to a social media strategy (in 7 mins)
• did you know? we have a Social Media policy page.
• Facebook ad test results from last SMUG
• Facebook: feed your blog’s rss to your fan page:
  • Social RSS
  • RSS Graffiti
• several Twitter admins? tried Cotweet or TweetFunnel? Use cotags.
• any other topics, questions, ideas? please leave a comment below.

1. Interview stakeholders on goals, objectives
2. Assess the online conversation, ID key influencers
3. Brainstorm with creative digital and social media pro’s –listen, influence, engage, convert ideas
4. Define KPIs & Performance Mgt. approach
5. Package the program
6. Sell the program to stakeholders
7. Execute + Performance Management

Find the .pdf of this info and other presentations from the first UT Social Media Collective agenda.