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UT System Seminar Takeaways

Posted by  on Monday, March 8th 2010     

Carmella Magnes (@luvROI) works with the wonderful team at St. Ed’s and spoke about the shift to left brained, or more quantitative, marketing.

Are you right or left brained? Take this test to find out.

  • it’s not how creative you can be, it’s how you can help my business
  • from ‘how to spend X?’ to ‘how little can I spend?’
  • moving segments through a cycle to an action
  • from parallel efforts to complimentary synergies
  • the Web has become an ala cart buffet (that give heartburn)
  • better to have a gourmet selection
  • effective strategies require
    • a 30K ft view
    • channel blindness
    • segmentation
  • we’re not good at marketing marketers
  • define KPIs! The KPI funnel:
    • leads
    • qualified leads
    • prospects
    • yield
  • the new left brained tactics: SEO, SEM, SMM
  • alt tags: honey to Google’s bees
    • not just for accessibility
    • tag every photo and graphic
    • avoid being too literal
    • use your keywords
    • write as sales message

St. Ed’s crafted a social media policy in 18 mos. with a comitte of 8-12 which had to address

  • personal v professional distinctions
  • ‘outside site’ surfing hr policies updated

She highly recommends the book The New Rules of Marketing and PR.

Her synopsis.

  1. Always have at least one measurable
  2. Translate to business results
  3. Project results forward
  4. Seek champions
  5. (I didn’t write it down, doh!)
category: Development, Policy, Social Media, Strategies, Tips and Tricks, Tracking

Social Media Policies Worth Stealing

Posted by  on Monday, October 5th 2009     

Mashable published three great social media policies to steal from.

Kodak on transparency:

Even when you are talking as an individual, people may perceive you to be talking on behalf of Kodak. If you blog or discuss photography, printing or other topics related to a Kodak business, be upfront and explain that you work for Kodak; however, if you aren’t an official company spokesperson, add a disclaimer to the effect: “The opinions and positions expressed are my own and don’t necessarily reflect those of Eastman Kodak Company.”

Intel on moderation:

The Good, the Bad, but not the Ugly. If the content is positive or negative and in context to the conversation, then we approve the content, regardless of whether it’s favorable or unfavorable to Intel. However if the content is ugly, offensive, denigrating and completely out of context, then we reject the content.

IBM on Social Media Value:

If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of IBM’s products, processes and policies; if it builds a sense of community; or if it helps to promote IBM’s Values, then it is adding value. Though not directly business-related, background information you choose to share about yourself, such as information about your family or personal interests, may be useful in helping establish a relationship between you and your readers, but it is entirely your choice whether to share this information.

I hope to use (and cite) these for McCombs’s purposes. Any thoughts on how/if they need to be modified for the McCombs School?

category: Policy, Social Media