Ideas

1. Blog migration update
   1. Serverlogic sponsors Rackspace
   2. Fall goal, platform evolution, WP 3.0, Thesis 7
   3. CMS update and implications
2. Newsletter New
   1. Updated list of newsletters and editors
   2. Updated process for headers: Media Services
   3. Newsletter Handbook coming soon
3. Facebook
   1. The “Like” Button
   2. Facebook Privacy: http://www.reclaimprivacy.org/
   3. Lifehacker: Facebook to Offer More Simple Privacy Settings Soon
   4. Facebook traffic reaches Google levels – Mashable

• Elayne will remind us of our great survey too, Qualtrics, and what to watch out for: http://ascprod.mccombs.utexas.edu/qualtrics
• Discuss the hot Social Media topics
  • FB privacy settings, posture
    • http://www.mstonerblog.com/index.php/blog/comments/why_is_everyone_so_up_in_arms_about_facebooks_privacy_policy/
    • http://mattmckeon.com/facebook-privacy/
    • http://www.wired.com/epicenter/2010/05/facebook-rogue/
    • http://www.readwriteweb.com/archives/new_tool_highlights_facebook_users_disregard_for_privacy
    • http://www.readwriteweb.com/archives/check_your_facebook_privacy_settings_with_reclaimp
    • http://finance.yahoo.com/family-home/article/109538/7-things-to-stop-doing-now-on-facebook
  • The updated YouTube interface
  • My book review: Linchpin by Seth Godin
• Review some of the most common problems bloggers have
  • Crediting, reposting
  • The Read More tag
  • The dreaded Div tag
  • Video embed code problems
  • Tables – advanced formatting for pictures and text – http://www.2createawebsite.com/build/table_generator.html
• Get an update on the blog migration
  • ITS v. 3rd party host
  • Theme possibilities: see what the /AV blog is doing

• http://www.coolinfographics.com/
  • The Social Media Effect – http://infographicworld.com/work-social.htm
  • SEO FAQ – A guide – http://www.datadial.net/blog_content/uploads/2010/04/SEO-Infographic1.jpg
  • The Social Media Prism (German Version) – http://www.ethority.de/weblog/wp-content/themes/ethority_v2/prismafiles/smprism2_web_medium.jpg
  • Social Media Demographics: Who’s Using Which Sites – http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites?display=wide
• Referral success: survival blog link
• Serverlogic kickoff
  • Who is Serverlogic? What is Drupal?
  • Personas > Rating your users > What actions you want them to take?

Agenda

• Twitter options, personalization and cotweeting: @UTMcCombsAlumni has a new background to kick off cotweeting (@UTexasBBA already had a custom background)
• McCombs TODAY consolidation and redesign: We’re assessing proposals, check this one out: http://www.act2studio.com/mccombstoday/
• Storytelling seminar synopsis by Kris
• Why SEO matters: People Trust Google (thanks Ben)
• An SEO cheatsheet: Elayne’s SEO Truthiness Top Five
• A few of my SXSW takeaways by J
• What’s new with you? What cool links have you got to share?
  • FB Privacy – thanks Dorothy
  • Time for another privacy setting workshop?
  • Agenda for next time? Questions?

Agenda Ideas

• What’s going on?
  • With you and your dept?
  • Newsletters: SendMarket and Outlook
  • We’re moving blogs: Progress report, student worker Paul. What will be expected of you.
  • RFP report. Progress report, what we’ve been preparing, tools we’ve been using
• UTSysSem wrap-up
• Blog Titles – via Dave
• Facebook opening 200-person Austin office
• Wired Magazine goes digital (thanks Cory)
• The Higher Ed Social Media Showdown

Blog Titles by Dave W.

A training topic for all the blog stewards, including faculty, should be headlines. As I look at the Blogs tab on the home page I’m struck by how bland and non-descriptive many of the titles are. It is difficult to know what to look at, because headlines don’t really tell me much about the content.

The Big Picture
Thinking Lean
Three Months In
Is Today Really Just Yesterday?
Market Update January 4th

These may be “clever” headlines if you are already intent on absorbing the whole article, but we need to steer them towards a bit more description in a headline, in order to draw in readers (and help with SEO):

The Big Picture on Choosing Your Major
Thinking Lean: Identifying Waste in Accounting Work
Three Months into My Big 4 Auditing Assignment

They can look at McCombs TODAY for examples of how to write a better headline for the blog medium.

On the topic of SEO, I think some of the stewards need some instruction on SEO basics. What makes an effective headline, what makes an effective first paragraph? What terms should I make sure I’m using in the first half of the piece, etc.