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Facebook Intro For Grownups

I was asked to give an introduction to Facebook (with an emphasis on security) to a continuing education group.

Click the screenshot above to go a nice 10-part video series about Facebook setup basics.

One other resource I’m constantly reffering people to is Mashable’s HOW TO: Use Facebook for Professional Networking.

UT Researcher Find Facebook Captures True Personality

UT psychologist Sam Gosling‘s wanted to know if Facebook profiles really portray the people behind them or an “idealized virtual identity.” So he compared the Facebook identities of 236 people to the people behind them, whom he asked to fill out questionnaires identifying their actual and idealized personalities. The result? Gosling reported:

In fact, our findings suggest that online social networking profiles convey rather accurate images of the profile owners, either because people aren’t trying to look good or because they are trying and failing to pull it off.

These findings suggest that online social networks are not so much about providing positive spin for the profile owners, but are instead just another medium for engaging in genuine social interactions, much like the telephone.

The least amount of discrepancy occurred with  traits like extroversion as opposed to things that are hard to detect without meeting someone, like neurotisicm. Read the article: http://www.utexas.edu/news/2009/12/01/facebook_psychology/?AddInterest=2221

Does this ring true to you? Do you see what you get with your Facebook friends?

David J. Neff on Social Media

Below is a recap of key points from Neff’s recent presentation at UT on social media for nonprofits by Amber Walkowiak.

David J. Neff gave a speech on new media in the nonprofit sphere this morning. He spent a little bit of time explaining new media and then went on to give advice on how to use it.

Old and new media
-Old media had all communication pointing outward toward the audience
-New media has communication pointing both ways and we’re expected to not only listen to comm. coming in from the audience but also to respond to it

Facebook ate many of the old media sites (Xanga, Live Journal, Friendster) and is now the giant of the industry.

Social networks are walled gardens
-You have to have an account to use it
-Further, users must give you permission to interact with them and see their profiles

The first thing you need to do in social networks as a nonprofit is LISTEN.
-Run searches on your brand
-Don’t start broadcasting until you’ve searched yourself and engaged in a few conversations with users.
-Even so, keep the broadcasting to a minimum

Find the key masters.
-These are the people who can open doors to new connections or new ideas.
-They can be anyone. Think about who you’re targeting and who might be able to help you reach them.

Video is sticky and social
-48% of people watch video online (2007 study)
-15% of people use video sharing sites (2007 study)
-Most people share links with friends or watch videos with friends because it’s a social topic

YouTube and Facebook OWN your stuff.
-They hold copyright to everything you upload to their sites.

– Created by American Cancer Society as a multimedia sharing site to tell your cancer story
– More positive atmosphere than on YouTube (YouTube’s comments usually skew very negative)

Facebook Advertising
-Incredible because it’s so targeted

Statesman sells first twitter ad
-Robert Quigley (online editor) for Statesman sold @statesman tweets to MansionofTerror for $150 a pop
-Statesman requires ads to be actionable (coupons, etc.) – MoT was buy 1 get 1 free
-Ad was retweeted 29 times and gained national media coverage
-However, no one showed up to MoT to use the coupon

Brainstorm on why it didn’t work
-Too early in the season for people to care yet
-Maybe Twitter was the wrong medium
-Statesman reaches an older audience than was desired
-Many people forgot to or were uncomfortable mentioning the ad
-Could have had a landing page to buy tickets with a special twitter code for money off

Key Concepts
-Be honest (if you tweet an ad, admit that it’s an ad)
-Listen first and be responsive
-Spot trends and make trends
-Speak up/have a voice (don’t be a robot)


Amber Walkowiak
Communications Intern, McCombs School of Business
The University of Texas at Austin
(512) 232-6779

Daily Twitter and Facebook Ideas


  • new Twitter users: try accessibletwitter.com for an easier interface
  • RT something of interest/value from the general news feed
  • RT from a follower, browse their posts, find a good one
  • search by topic/keyword to find new people, good Tweets
  • reply to your DMs
  • follow a new person (use search, or follow someone being followed by a favorite Tweep)
  • post an upcoming event/campaign


  • respond to status updates, comments, with comments
  • check discussions going on in your groups
  • post a photo, tag someone
  • post sports/food/weather info, don’t be doing business all the time
  • post funny stuff, keep it light, not always self-promotion
  • articles, esp. funny ones, the Onion
  • book recommendations
  • location/context info, what you’re doing where
What do you like to post or see posted in people’s status updates? Leave a comment.