The following borrows heavily from Chip & Dan Heath’s Made to Stick (specifically pages 89–93). The concept itself is nothing new, however, the idea and its implications are unique to McCombs and its website.
In the 1960s, ABC signed a contract to televise college football games nationally. This was a previously unheard of notion, as college [...]
Entries Tagged as 'Content Strategy'
What Roone Arledge Taught Me About McCombs
October 5th, 2009 · Filed under: Content Strategy
Posted by Eric Ogburn
Tags:
Building Our New Website: Hello, World
September 30th, 2009 · Filed under: Building Our New Website · Content Management System (CMS) · Content Strategy
Posted by Eric Ogburn
I’m excited to begin writing about the creation of our new website, and the implementation of our content management system. I plan to use this blog to help keep everyone up to date on the status of the web team as we move forward, as well as to write some articles on our process and [...]
Tags: · CMS, Content Management System (CMS), McCombs' Web Redesign, Sitecore, User Experience, ux
