Web Works

Lots of stuff to talk about today.

• server migration: coming soon, what to expect, training
  • who will be your admin? are you ready to assume responsibility?
  • best transition period?
  • what’s the best way to do training? one long session, several hr-long? what kind of resource docs would you want?
• plugins: which ones do you need? what else do you need your blog to do?
  • what do you want to do that you can’t?
  • the basics: top plugins
• Paul Walker’s seven steps to a social media strategy (in 7 mins)
• did you know? we have a Social Media policy page.
• Facebook ad test results from last SMUG
• Facebook: feed your blog’s rss to your fan page:
  • Social RSS
  • RSS Graffiti
• several Twitter admins? tried Cotweet or TweetFunnel? Use cotags.
• any other topics, questions, ideas? please leave a comment below.

Social Media Strategy Project

1. Interview stakeholders on goals, objectives
2. Assess the online conversation, ID key influencers
3. Brainstorm with creative digital and social media pro’s –listen, influence, engage, convert ideas
4. Define KPIs & Performance Mgt. approach
5. Package the program
6. Sell the program to stakeholders
7. Execute + Performance Management

Find the .pdf of this info and other presentations from the first UT Social Media Collective agenda.

Social Media: Cracking the Code for Business Marketers

Here are a few of the points I want to remember from this week’s meeting by Paul Walker.

• Texas pride is off the charts! Better than any brand Paul’s worked with. In the 90-95% range for positive discussion.
• Don’t forget forums! A lot of conversation still goes on in forums, but we frequently overlook them.
• We need to engage alumni in a mutually beneficial relationship by adding value. A great first way to engage is always to ask for their ideas.
• Our SocMed efforts would benefit greatly from cross campus consistency and cross-promotion. Look for things to share coming out of other units.
• Establish a conversation calendar to keep your team on track, your efforts focused, and your readers able to easily follow.
• All the big stuff: strategy, goals, req’d resources, analytics and tracking, KPI’s (key performance indicators)…

I’m very excited to be on the MIS beat and working with Elota Patton to cover what’s going on in Management Information Systems. We’re pulling together a team of student podcasters to interview alumni and other experts.

Lisa Neigut (MIS ‘10) recorded our first interview with alumnus Romil Bahl this week. Mr. Bahl, president and CEO of PRGX, spoke with Lisa about his career and what MIS grads need to know to get ahead in today’s workplace.

Romil Bahl Interview.mp3 (11m47s, 11MB)

Stay tuned to McCombs TODAY, where we hope to launch the podcast early in the semester.