FRP: Gershoff

On September 24, Dr. Andrew Gershoff from the Marketing department was featured for a Faculty Research Presentation hosted by the Faculty Relations Committee of the Undergraduate Business Council. Dr. Gershoff addressed why people say they will buy green, but do not follow through on that promise and what we can do about this issue. One example he used was when given the choice between a regular hand sanitizer and eco-friendly hand sanitizer, most participants chose the regular hand sanitizer because they thought it worked better.

The Faculty Relations Committee thanks Dr. Gershoff and appreciates the professors that share their research, thus giving students a chance to see the fantastic endeavors taking place right here in McCombs. Make sure to keep an eye out for publicity regarding the next Faculty Research Presentation! You won’t want to miss a great opportunity to learn something new. 

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