Be prepared- It is nerve racking coming into an event trying to make a good impression on an employer. Being prepared will ease your fears, and let you focus on what you are there to do. Being prepared goes farther beyond company research, being prepared means also know your own schedule and accommodating your recruiting events so you are not stressed about how much study time you are missing out on. Being prepared also means being sure on what the dress code is, where the event is, and how you plan on getting there, so you can show up on time and ready. Unfortunately, in both accounting and recruiting, the devil is in the details, and taking the time to account for them will help you not sweat the small stuff.
Be inquisitive- Ask lots of questions at these events. You have questions, and they have answers, so be sure to ask away. Asking questions about the work you are going to see as first year staff, advancement opportunities, training and mentorship programs, etc., shows you are serious about pursuing a career with the company.
Be eager- Every year, I see students at events for a firm they have firmly decided to not accept an offer that are completely disengaged and are making no attempt at hiding this decision. Even if you have decided to not go with a firm, if you find yourself at that firm’s event make an effort to seem be eager to be there because this network you establish in recruiting will follow you during your professional career. Not to mention recruiters talk to each other. In my experience, eagerness is the quality that translates to recruiters the most and is the hardest to fake. Recruiters remember people that are eager to be at their events.
Be professional- You will bond with recruiters, but remember they aren’t necessarily your friends. Avoid topics and language that would make a future employer hesitate to put you in front of a client. Again, remember that recruiters talk, so things can carry across firm lines.
Be yourself- This is the most important “Be” by far. The whole purpose of recruiting is to see where your personality and skill set will fit the best. It’s impossible to determine if you fit if you are not being yourself, and being whoever you think recruiters want you to be.