Ben Bentzin, marketing lecturer at McCombs and a former Dell executive, spoke with McCombs Communications Director David Wenger about changes in marketing approaches, Dell’s new focus on innovation to draw in customers and why he thinks you shouldn’t outsource your social media efforts.
David posted the full interview, along with audio clips, on his ID University [...]
Bentzin Shares Marketing Tactics vs. Strategy, Dell’s Shift to Innovation and Tito’s Vodka Social Media Branding
November 5th, 2009 · Filed under: Faculty News · Opinion · Top Stories
Posted by Tracy Mueller
Tags: · Ben Bentzin, Dell, Marketing, strategy, strategy vs. tactic, Tito's Vodka
