The proliferation of internet survey tools is making it easier for researchers to gather data, but internet surveys also produce their own set of challenges. That was the message from Marketing Professor Linda Golden and IROM Professor Patrick Brockett at the Undergraduate Business Council’s Faculty Research Presentation Nov. 9.
Golden said that in the future, students will all [...]
Triumphs, Trials and Tribulations of Internet Survey Research
November 20th, 2009 · Filed under: Events · Research
Posted by Gayle Hight
Tags: · Internet surveys, Linda Golden, Patrick Brockett, problems Internet surveys, professional survey taker, research methodology, research surveys, survey bias
Brockett, Golden Paper Wins Article of the Year
September 29th, 2008 · Filed under: Faculty News · Honors & Awards
Posted by Tracy Mueller
A study authored by Patrick Brockett (IROM) and Linda Golden (Marketing) was named Most Outstanding Contribution to the Casualty Actuarial Society. Their paper, “Biological and Psychobehavioral Correlates of Credit Scores and Automobile Losses: Toward an Explication of Why Credit Scoring Works,” was published in 2007 in the Journal of Risk and Insurance.
Tags: · IROM, Linda Golden, Marketing, Patrick Brockett
