McCombs TODAY

Ben Bentzin, marketing lecturer at McCombs and a former Dell executive, spoke with McCombs Communications Director David Wenger about changes in marketing approaches, Dell’s new focus on innovation to draw in customers and why he thinks you shouldn’t outsource your social media efforts.
David posted the full interview, along with audio clips, on his ID University [...]

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The full-time MBA program at the McCombs School of Business ranks at no. 18 in the 2009 U.S. News survey of America’s Best Graduate Business Schools. McCombs has been included in the Top 20 programs in 15 out of the past 16 years. Only four public schools rank above McCombs: Berkeley (no. 7), Michigan (no. [...]

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Associate Professor of Marketing Raji Srinivasan is the inaugural recipient of the American Marketing Association Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor.
The award is given to a female marketing professor who is an “emerging research star” and has “exceeded the normal expectations for someone of her rank in mentoring doctoral students [...]

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Austin American-Statesman, Nov. 30, 2008

Anupama Atluru won’t be a University of Texas student when the area around Waller Creek enters its renaissance. But she will be able to come back as an alumna and say she and five fellow undergraduate marketing students helped plan the redevelopment in downtown Austin.
At the request of Austin City Council [...]

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A study authored by Patrick Brockett (IROM) and Linda Golden (Marketing) was named Most Outstanding Contribution to the Casualty Actuarial Society. Their paper, “Biological and Psychobehavioral Correlates of Credit Scores and Automobile Losses: Toward an Explication of Why Credit Scoring Works,” was published in 2007 in the Journal of Risk and Insurance.

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In his latest book, “Africa Rising,” Marketing Professor Vijay Mahajan introduces readers to Africa as a place of remarkable optimism and ingenuity with entrepreneurs and businesses working to create a better future for the continent. Crossing thousands of miles across many countries, Mahajan shares the lessons that Africa’s businesses have learned about succeeding on the continent…shows [...]

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Marketing Professor Linda Golden appeared on the Fox Business channel recently to discuss how big box stores such as Wal-Mart market to shoppers. In difficult economic times, Golden said, “It’s increasingly important for consumers to be able to buy everything they need [in one stop].”
Watch the story.

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