McCombs TODAY

The proliferation of internet survey tools is making it easier for researchers to gather data, but internet surveys also produce their own set of challenges. That was the message from Marketing Professor Linda Golden and IROM Professor Patrick Brockett at the Undergraduate Business Council’s Faculty Research Presentation Nov. 9.
Golden said that in the future, students will all [...]

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A recent conference sponsored by the Supply Chain Management Center and the Center for Customer Insight and Marketing Solutions at McCombs featured Bob Johansen from the Institute for the Future, a Silicon Valley based nonprofit think tank producing an evolving 10-year forecast using socio-economic, technology and demographic trends.
McCombs Marketing Professsor Linda Golden says Johansen’s book, [...]

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A study authored by Patrick Brockett (IROM) and Linda Golden (Marketing) was named Most Outstanding Contribution to the Casualty Actuarial Society. Their paper, “Biological and Psychobehavioral Correlates of Credit Scores and Automobile Losses: Toward an Explication of Why Credit Scoring Works,” was published in 2007 in the Journal of Risk and Insurance.

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Marketing Professor Linda Golden appeared on the Fox Business channel recently to discuss how big box stores such as Wal-Mart market to shoppers. In difficult economic times, Golden said, “It’s increasingly important for consumers to be able to buy everything they need [in one stop].”
Watch the story.

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