McCombs TODAY

Theories on how to play the stock market abound. Buy low, buy companies whose leadership you admire, invest in organizations that reflect your personal values. And don’t count out the ever-popular strategy of throwing darts at the newspaper’s financial pages.
Every investor hopes he or she has figured out how to beat the system and turn [...]

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Finance Professor Ramesh Rao’s article “Marketing Initiatives, Expected Cash Flows, and Shareholders’ Wealth,” was named a finalist for the Journal of Marketing’s Maynard Award (i.e., one of the top 3 articles published in the Journal of Marketing during the year). The paper creates a theoretical framework for showing the value of marketing.
The Journal of Marketing [...]

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Contrary to the popular belief that online investment communities represent a melting-pot of ideas, where people come together to trade stock tips, share opinions and attempt to influence others, individuals using financial message boards seek out and interact with those who share the same opinions, according to new research from McCombs School of Business faculty [...]

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