McCombs TODAY

Marketing Professor Eli Cox spoke at the Texas Exes Alumni College on whether America is in moral decline. The short answer? Yes.
In this clip, he explains the economic concept of marginal utility - that the satisfying effect of acquiring goods and money diminishes over time. But for some individuals, no amount of money is enough, [...]

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Austin American-Statesman, Feb. 28, 2009
By Eli P. Cox III, Professor of Marketing, Director of the Business Honors Program
It is tempting to respond to Thomas Palaima’s recent ad hominem attack on corporate culture with more of the same. However, such a response would trivialize the serious issues facing the University of Texas.
First, should UT act as a [...]

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By Eli Cox, Chair, Department of Marketing
Ordinary Americans have a deepening mistrust of free-market capitalism as our nation has gone from Enron, WorldCom, Adelphia and Tyco to Bear Sterns, Freddie Mac, Fannie May and Lehman Brothers. Sadly, this mistrust is justified because too many corporate executives have adopted the creed of greed.

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