McCombs Marketing Professor Vijay Mahajan spoke to the BBC’s “African Perspective” news program on March 7 to highlight African Economy Week. The segment was broadcast to more than four million listeners across Africa.
Mahajan, author of “Africa Rising: How 900 Million African Consumers Offer More Than You Think,” spoke about the often overlooked market opportunities on [...]
Mahajan Discusses Market Opportunities in Africa with BBC
March 10th, 2009 · Filed under: Faculty News · McCombs in the Media · Research
Posted by Behnaz Abolmaali
Tags: · Africa, Africa Rising, developing markets, Vijay Mahajan
