Ben Bentzin, marketing lecturer at McCombs and a former Dell executive, spoke with McCombs Communications Director David Wenger about changes in marketing approaches, Dell’s new focus on innovation to draw in customers and why he thinks you shouldn’t outsource your social media efforts.
David posted the full interview, along with audio clips, on his ID University [...]
Bentzin Shares Marketing Tactics vs. Strategy, Dell’s Shift to Innovation and Tito’s Vodka Social Media Branding
November 5th, 2009 · Filed under: Faculty News · Opinion · Top Stories
Posted by Tracy Mueller
Tags: · Ben Bentzin, Dell, Marketing, strategy, strategy vs. tactic, Tito's Vodka
Entrepreneur Society Hosts Start Up Meet Up
September 4th, 2009 · Filed under: Events
Posted by Tracy Mueller
Looking to bring together Austin’s entrepreneurial community and UT students, the McCombs Entrepreneur Society is hosting Start Up Meet Up, a one-day entrepreneurship conference. The conference will feature panel discussions on market validation, entrepreneurial law, digital-era marketing and start-up capital.
McCombs alumnus Brett Hurt, founder and CEO of Bazaarvoice, is the keynote speaker, and McCombs faculty members [...]
Tags: · Austin, Bazaarvoice, Ben Bentzin, Brett Hurt, Entrepreneur Society, entrepreneurial law, entrepreneurship conference, Jim Nolen, John Doggett, market validation, McCombs, Rob Adams, start up capital, Start Up Meet Up, Texas
Bentzin’s Marketing Students Help City with Waller Creek Redevelopment Plans
December 3rd, 2008 · Filed under: BBA · McCombs in the Media · Student News
Posted by Rob Meyer
Austin American-Statesman, Nov. 30, 2008
Anupama Atluru won’t be a University of Texas student when the area around Waller Creek enters its renaissance. But she will be able to come back as an alumna and say she and five fellow undergraduate marketing students helped plan the redevelopment in downtown Austin.
At the request of Austin City Council [...]
Tags: · Ben Bentzin, City of Austin, Marketing, Waller Creek
