McCombs TODAY

Recently, McCombs Marketing Professor Vijay Mahajan sat down with Nick Binedell, director of the Gordon Institute of Business Science in South Africa, to discuss the business potential in Africa, home to 900 million consumers. “The market opportunities are not any less than what India and China have to offer,” Mahajan said. Mahajan’s most recent book, Africa Rising, extensively [...]

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In his latest book, “Africa Rising,” Marketing Professor Vijay Mahajan introduces readers to Africa as a place of remarkable optimism and ingenuity with entrepreneurs and businesses working to create a better future for the continent. Crossing thousands of miles across many countries, Mahajan shares the lessons that Africa’s businesses have learned about succeeding on the continent…shows [...]

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