Ben Bentzin, marketing lecturer at McCombs and a former Dell executive, spoke with McCombs Communications Director David Wenger about changes in marketing approaches, Dell’s new focus on innovation to draw in customers and why he thinks you shouldn’t outsource your social media efforts.
David posted the full interview, along with audio clips, on his ID University [...]
Entries Tagged as 'Top Stories'
Bentzin Shares Marketing Tactics vs. Strategy, Dell’s Shift to Innovation and Tito’s Vodka Social Media Branding
November 5th, 2009 · Filed under: Faculty News · Opinion · Top Stories
Posted by Tracy Mueller
Tags: · Ben Bentzin, Dell, Marketing, strategy, strategy vs. tactic, Tito's Vodka
University of Hong Kong Victorious at McCombs International Business Competition
November 4th, 2009 · Filed under: BBA · Top Stories
Posted by Rob Meyer
Some of the best business students from around the world convened in Austin October 27-31 for the 16th McCombs International Business Competition (MIBC), one of the top annual undergraduate business competitions in the world. In total, 20 schools from North America, Asia and Europe competed in this year’s MIBC, which was sponsored by Motorola, the [...]
Tags: · Elizabeth Altman, John Doggett, McCombs International Business Challenge, MIBC, Motorola, Tom Meredith, University of Hong Kong
Wall Street Journal Highlights Henderson’s Research: Role of Luck in Company Performance
November 2nd, 2009 · Filed under: Faculty News · McCombs in the Media · Research · Top Stories
Posted by Rob Meyer
The Wall Street Journal, October 20, 2009
A recent column in the Wall Street Journal, headlined “When Bad Luck is a Crime,” uses research coauthored by Andrew Henderson (right), associate professor of management.
Excerpt: When it comes to cheering CEOs, booing them or throwing them in jail, a consideration that ought to be nagging is whether we’re reacting to [...]
Tags: · Andrew Henderson, McCombs management, Wall Street Journal
TEMBA Alum, eVapt Founder Discusses Acquisition, Entreprenuership Resources at McCombs
October 30th, 2009 · Filed under: Alumni News · MBA · Top Stories
Posted by Rob Meyer
On Oct. 19 it was announced that MagnaQuest, a Hyderabad, India, company had acquired eVapt, an Austin company which has its roots with the Texas Evening MBA program (TEMBA). Both companies are involved in providing cloud computing solutions.
Shortly after the acquistion, TEMBA Director Trent Thurman interviewed Ranjit Nayak, MBA ‘07, who founded the company along [...]
Tags: · Bob May, eVapt, John Doggett, Moot Corp, TEMBA, Texas Enterprenuership program, Texas startup, Trent Thurman
McCombs Business Honors Students Take Third in Eller Ethics Case Competition
October 28th, 2009 · Filed under: Honors & Awards · Student News · Top Stories
Posted by Amber Walkowiak
McCombs Business Honors students Eric Sung and Jeffrey Siegel won third place in the Seventh Annual Eller Ethics Case Competition held Oct. 22-24.
The competition, hosted by the Eller College of Management at the University of Arizona, presents pairs of business students from around the world with a business ethics case that they could face in [...]
Tags: · business ethics, Business Honors Program, eller ethics case competition, mccombs bhp
Former Wal-Mart CEO Lee Scott on Hard Work, Integrity and Doing Things Differently
October 27th, 2009 · Filed under: Events · Top Stories
Posted by Amber Walkowiak
Lee Scott, chairman of the executive committee of the board of directors and former CEO of Wal-Mart, spoke with Dean Thomas Gilligan on campus Oct. 12 as part of the VIP Distinguished Speaker Series.
Dean Gilligan began by asking Scott about his very first job, which Scott said was scrubbing toilets at his dad’s service station [...]
Tags: · business ethics, Dean Gilligan, Lee Scott, McCombs, Thomas Gilligan, VIP Speaker Series, Wal-Mart, Walmart
McCulloch Illustrates BART Method of Data Analysis
October 27th, 2009 · Filed under: Faculty News · Research · Top Stories
Posted by Amber Walkowiak
Bayesian statistics is not, perhaps, the most accessible field of study, but Robert McCulloch, a professor of Information, Risk, and Operations Management at McCombs, opened up this important topic at a Faculty Research Presentation Oct. 20.
McCulloch, an internationally renowned statistician, illustrated how he uses BART (no relation to the Simpsons), a computer system that can analyze data [...]
Tags: · BART, Bayesian Additive Regression Trees, bayesian analysis, McCombs research, regression, Robert McCulloch, statistics
Whinston Named Distinguished Fellow at INFORMS
October 19th, 2009 · Filed under: Faculty News · Honors & Awards · Top Stories
Posted by Rob Meyer
Andrew Whinston (right), McCombs professor in the Department of Information, Risk, and Operations Management was named a Distinguished Fellow at the annual meeting of the Institute for Operations Research and the Management Sciences (INFORMS) Oct. 11-14 in San Diego. INFORMS is the largest professional society in the world for the field of operations research. Whinston [...]
Tags: · Alok Gupta, andrew whinston, information systems, INFORMS, McCombs School, Ph.D.
Butler Lauded as Energetic Leader by Austin Business Journal
October 19th, 2009 · Filed under: Faculty News · McCombs in the Media · Top Stories
Posted by Rob Meyer
John Sibley Butler, McCombs management professor, director of the Herb Kelleher Center for Entrepreneurship and director of the IC2 Institute, recently received the Special Achievement Award at the 2009 Tech Innovation Awards, sponsored by the Austin Business Journal.
In honoring Butler, the Austin Business Journal described his journey: “Butler returned from Vietnam with medals and memories, [...]
Tags: · austin business journal, IC2 Institute, Innovation award, John Sibley Butler, McCombs Entreprenuership
Atiase Receives Outstanding Accounting Educator Award from Texas Accounting Society
October 13th, 2009 · Filed under: Honors & Awards · Top Stories
Posted by Rob Meyer
By Dorothy Brady
Florence Atiase, a lecturer in the Department of Accounting, has received the Texas Society of CPAs’ (TSCPA) Outstanding Accounting Educator Award for 2009. The award honors those who have demonstrated excellence in teaching and have distinguished themselves through active service to the accounting profession.
Atiase fits the profile perfectly. Since joining the McCombs faculty [...]
Tags: · Accounting Award, CPA, Florence Atiase, McCombs Accounting, Urton Anderson

