Ben Bentzin, marketing lecturer at McCombs and a former Dell executive, spoke with McCombs Communications Director David Wenger about changes in marketing approaches, Dell’s new focus on innovation to draw in customers and why he thinks you shouldn’t outsource your social media efforts.
David posted the full interview, along with audio clips, on his ID University [...]
Entries Tagged as 'Faculty News'
Bentzin Shares Marketing Tactics vs. Strategy, Dell’s Shift to Innovation and Tito’s Vodka Social Media Branding
November 5th, 2009 · Filed under: Faculty News · Opinion · Top Stories
Posted by Tracy Mueller
Tags: · Ben Bentzin, Dell, Marketing, strategy, strategy vs. tactic, Tito's Vodka
IROM’s Mendoza-Arriaga Receives 2009 Nemhauser Doctoral Dissertation Prize
November 2nd, 2009 · Filed under: Faculty News · Honors & Awards
Posted by Amber Walkowiak
Assistant IROM Professor Rafael Mendoza-Arriaga received the 2009 Nemhauser Doctoral Dissertation Prize for his paper “Unified Credit-Equity Modeling.” The award is given to the best doctoral dissertation in Industrial Engineering and Management Sciences (IEMS) at Northwestern University.
“Being recognized with an award named after Professor Nemhauser is a great honor that carries with it the great responsibility [...]
Tags: · awards, doctoral dissertations, McCombs faculty, McCombs School of Business, Nemhauser Doctoral Dissertation Prize, Rafael Mendoza-Arriaga
Wall Street Journal Highlights Henderson’s Research: Role of Luck in Company Performance
November 2nd, 2009 · Filed under: Faculty News · McCombs in the Media · Research · Top Stories
Posted by Rob Meyer
The Wall Street Journal, October 20, 2009
A recent column in the Wall Street Journal, headlined “When Bad Luck is a Crime,” uses research coauthored by Andrew Henderson (right), associate professor of management.
Excerpt: When it comes to cheering CEOs, booing them or throwing them in jail, a consideration that ought to be nagging is whether we’re reacting to [...]
Tags: · Andrew Henderson, McCombs management, Wall Street Journal
McCulloch Illustrates BART Method of Data Analysis
October 27th, 2009 · Filed under: Faculty News · Research · Top Stories
Posted by Amber Walkowiak
Bayesian statistics is not, perhaps, the most accessible field of study, but Robert McCulloch, a professor of Information, Risk, and Operations Management at McCombs, opened up this important topic at a Faculty Research Presentation Oct. 20.
McCulloch, an internationally renowned statistician, illustrated how he uses BART (no relation to the Simpsons), a computer system that can analyze data [...]
Tags: · BART, Bayesian Additive Regression Trees, bayesian analysis, McCombs research, regression, Robert McCulloch, statistics
Whinston Named Distinguished Fellow at INFORMS
October 19th, 2009 · Filed under: Faculty News · Honors & Awards · Top Stories
Posted by Rob Meyer
Andrew Whinston (right), McCombs professor in the Department of Information, Risk, and Operations Management was named a Distinguished Fellow at the annual meeting of the Institute for Operations Research and the Management Sciences (INFORMS) Oct. 11-14 in San Diego. INFORMS is the largest professional society in the world for the field of operations research. Whinston [...]
Tags: · Alok Gupta, andrew whinston, information systems, INFORMS, McCombs School, Ph.D.
Butler Lauded as Energetic Leader by Austin Business Journal
October 19th, 2009 · Filed under: Faculty News · McCombs in the Media · Top Stories
Posted by Rob Meyer
John Sibley Butler, McCombs management professor, director of the Herb Kelleher Center for Entrepreneurship and director of the IC2 Institute, recently received the Special Achievement Award at the 2009 Tech Innovation Awards, sponsored by the Austin Business Journal.
In honoring Butler, the Austin Business Journal described his journey: “Butler returned from Vietnam with medals and memories, [...]
Tags: · austin business journal, IC2 Institute, Innovation award, John Sibley Butler, McCombs Entreprenuership
Video: Doggett, Nolen, Srinivasan on Growth Strategies in Trying Times
October 13th, 2009 · Filed under: Executive Education · Faculty News · Opinion · video
Posted by Tracy Mueller
On Sept. 17, Texas Executive Education hosted a faculty panel addressing Strategies for Growth in Trying Times. We captured a few of the highlights on video:
What country is poised to be the next global economic powerhouse?
Senior Lecturer of Management John Doggett spoke about the future of the global marketplace. “We in this country right now [...]
Tags: · China, Executive Education, global economics, growth strategy, India, international competition, investment strategy, James Nolen, John Doggett, marketing strategy, Raji Srinivasan, recession, video
McCombs Ranked 8th for Best Professors, Fredrickson Discusses What Makes a Great Teacher
October 7th, 2009 · Filed under: Faculty News · Rankings · Top Stories
Posted by Tracy Mueller
The Princeton Review’s latest edition of their annual guide to business schools hit bookstores yesterday. “The Best 301 Business Schools: 2010 Edition” gives McCombs high marks in admissions selectivity, career rating and overall academic experience, but we particularly excel in the student-led rankings, where we ranked no. 8 out of 301 schools in the “Best [...]
Tags: · 2010, best business schools, best professors, James Fredrickson, McCombs, Princeton Review, teaching excellence, what makes a great teacher
Gilligan Offers Insight on Global Economic Growth
September 23rd, 2009 · Filed under: Events · Faculty News
Posted by Amber Walkowiak
McCombs Dean Thomas Gilligan kicked off the 2009-2010 University Lecture Series with a classic economics lesson about global economic growth.
Speaking to a crowd of more than 1,000 students and other members of the university community at Bass Concert Hall in the Texas Performing Arts Center Monday evening, Gilligan explored trends in prosperity and poverty around [...]
Tags: · Dean Gilligan, economic growth, global economics, happiness research, income distribution, money and happiness, posperity, poverty, Thomas Gilligan, University Lecture Series, UT PAC
Anderson Earns NSF Grant to Study Innovation in Platforms Such as iPhone, Xbox, Wii
September 22nd, 2009 · Filed under: Faculty News · McCombs in the Media · Research · Top Stories
Posted by Rob Meyer
Edward Anderson Jr., associate professor in the Department of Information, Risk, and Operations Management (IROM), is one of the leaders in a research group that received more than $700,000 in federal stimulus money from the National Science Foundation to study how innovation unfolds in platforms such as the iPhone. Researchers from Tulane and Boston University [...]
Tags: · Ed Anderson, innovation research, iPhones, IROM, platforms

