McCombs TODAY

McCombs Marketing Professor Vijay Mahajan spoke to the BBC’s “African Perspective” news program on March 7 to highlight African Economy Week. The segment was broadcast to more than four million listeners across Africa.

Mahajan, author of “Africa Rising: How 900 Million African Consumers Offer More Than You Think,” spoke about the often overlooked market opportunities on the African continent. The program also featured  Euvin Naidoo, president and CEO of the South Africa Chamber of Commerce in America.

Listen to the full radio segment or read a transcript of the interview.