In his latest book, “Africa Rising,” Marketing Professor Vijay Mahajan introduces readers to Africa as a place of remarkable optimism and ingenuity with entrepreneurs and businesses working to create a better future for the continent. Crossing thousands of miles across many countries, Mahajan shares the lessons that Africa’s businesses have learned about succeeding on the continent…shows how global companies are succeeding despite Africa’s unique political, economic and resource challenges…introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations…reveals how India and China are staking out huge positions throughout Africa…and shows the power of the diaspora in driving investment and development.
Watch video of Mahajan discussing “Africa Rising.”
Read review in the Austin American-Statesman.
Visit ”Africa Rising” page at Amazon.com.
4 responses so far
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1 vhs // Jan 16, 2009 at 8:44 pm
An excellent read … highly recommended. will 2008 financial crisis be the party pooper?
2 CJ Romberger // Jan 29, 2009 at 10:14 am
Found out about this on Twitter from David Wenger. I’m adding it to my GoodReads books I want to read. Looking forward to it!
3 Rose // Jun 9, 2009 at 3:40 am
Excellent book. Great to know whats great about Africa for a change. I am attempting to get in touch with Leaf technologies mentioned in the book. Any assistance shall be appreciated.
4 Colin K // Oct 29, 2009 at 11:02 am
Just finished the book and I found extremely insightful and enlightening. Most especially the segmentation of Africa into Africa 1, Africa 2 & Africa 3.
The Cheetah generation vs the Hippo generation had me in stitches simply because the tensions existing and lack of not understanding the youth.
Brilliant book and well researched indeed.
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