Marketing Professor Linda Golden appeared on the Fox Business channel recently to discuss how big box stores such as Wal-Mart market to shoppers. In difficult economic times, Golden said, “It’s increasingly important for consumers to be able to buy everything they need [in one stop].”
Watch the story.
0 responses so far
We want to hear from you! To keep discussions on-topic and constructive, comments are moderated for relevance and for abusive or profane language. Please note that it may take some time for your comment to appear.
There are no comments yet...
Leave a Comment