Tag: mba marketing

Hands-On MBA: Fall Marketing Trek

This past October, the Graduate Marketing Network at Texas McCombs hosted their annual Marketing Trek with the MBA Career Management team. 19 first-year students traveled to New York City and visited the offices of Samsung, Google, Pinterest, Adobe, and ZX Ventures!

Career Treks give Full-Time MBAs the opportunity to learn about their industry to become more familiar with the culture of the companies in a real-world context. The companies provide presentations, Q&A sessions, and opportunities to network with alumni and executive management.

MBA students take New York

New York City holds many business opportunities in hundreds of different markets. We caught up with MBA ’20 students Alicia Mercolino, Xingpin Liu, and Saransh Gupta to hear about their experiences and takeaways from the trek–  Saransh is drawn to the city for tech, Xingpin for marketing opportunities, and Alicia wanted to explore the options with a goal to move to NYC in the future.

“My goal is to move back to New York with a full-time offer in hand. I was interested in learning more about and meeting people at companies with MBA opportunities and McCombs alumni.” – Alicia Mercolino

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McCombs’ Favorite Classes: Strategic Marketing with Professor Mackie

The only way to really learn about business is to understand the real-world applications of concepts or to go out and actually apply these concepts in a real-world setting. The Texas MBA program provides you with ample opportunities to enjoy the benefits of both these learning methods. Firstly, there are a plethora of experiential opportunities that McCombs offers like the MBA+ projects and the Fellows programs. But even apart from these programs, classes often become a really great way to learn about practical applications and even put your learning to test. It is precisely for this reason that I have particularly enjoyed my Strategic Marketing class with Professor Kate Mackie.

The Strategic Marketing class, as the name suggests, covers various aspects of marketing strategy both at the product level such as the 4P’s (Product, Price, Place and Promotion), and at the company level such as resource allocation. What is interesting is that we actually strive to apply these concepts in a simulation, where we compete against each other to maximize shareholder value, much like what a lot of us aim to do as future C-suite executives. The competitive element of the class adds an element of fun and often has us frantically checking the results early on Friday morning, which is supposed to be our day off!

Another reason I find this course unique is that it does not look at things solely from a large resource-rich organization’s perspective. It takes into account possible resource limitations that firms may have to deal with and forces you to make decisions keeping these limitations in mind! Moreover, as readings for the class we read articles not only from business journals but also from business weeklies such as Bloomberg Businessweek, which I think is a great way to keep the conversation current. A shout out to Professor Mackie for making this course rigorous yet fun!

On one hand, this class has shattered certain beliefs I had in a previous life when I worked in a marketing role in the healthcare industry. For example, how it is actually better for a smaller company to compete in a more niche market where it can dominate rather than chase a large market. On the other hand, it has taught me useful tools as I prepare for my internship in the consumer packaged goods industry. Such as how important a clear positioning statement can be when developing a promotional campaign with a creative team.

All I can say is that, the Strategic Marketing has left me with a more sound understanding of the strategic decision making process that extends well beyond the realms of Marketing. When I was applying to McCombs, I reached out to a lot of students and Professor Mackie’s name came up when I asked about their favorite class. Now I know precisely why!

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