Life in the Texas MBA program goes beyond the cohort classrooms. The city of Austin is integral to our experience in the two years that we spend at McCombs. The best thing about Austin is that there is something to do here for everyone. From race-car enthusiasts to live music connoisseurs, everyone in the program takes a little bit of this city wherever they go. In this blog, we wanted to touch upon three different types of events that are truly unique to Austin’s soul.

For Music Lovers: Austin City Limits Music Festival

Move over Coachella, the biggest and best artists in music make their annual pilgrimage to Austin and play in front of 75000 people in the outdoor greens of Zilker Park. The venue is decked up with food and drinks, an art market, kids area for families, while music ranges from rock, indie, country, folk, electronic, and hip-hop. This year, the McCombs group created their own flag and made their presence felt all over Zilker Park.

For Technology Lovers: South by Southwest (SXSW) Interactive

SXSW Interactive is focused on emerging technology making Austin the breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator. This year, Meerkat, the video streaming application, was one of the featured technologies gaining traction due to endorsements from many celebrities including Julia Louis-Dreyfus. Every year, Texas MBA has a booth at the SXSWi Tradeshow promoting new technology ventures supported by our own students.

For Fun Lovers: Eeoyre’s Birthday

It doesn’t get much more Austin weird than Eeyore’s Birthday Party – the annual Pease Park bacchanal known for outrageous costumes and booming drum circles. This event is celebrated on the last Saturday of April, featuring colorful costumes, a trash can of lemonade, honey sandwiches and a live flower-draped donkey.