The internationally-ranked Texas Executive MBA at Mexico City Program is a part-time, two year program designed for mid-career professionals and executives who want to stay close to home, but still earn a U.S. MBA. This dual-degree program awards an MBA from The University of Texas at Austin and a Master’s of Administration from Tecnológico de Monterrey – Campus Santa Fe.
A recent graduate from the Texas Executive MBA at Mexico City Program, Daniel Galvan Duque, has worked his way up through PepsiCo Mexico. As the Senior Marketing Manager for the Gatorade division in Mexico, Daniel is in charge of building and executing the strategic marketing plan for the sports brand. By conducting data analysis on consumers’ behavior and market trends, Daniel and his team develop the marketing campaigns that we are exposed to in our day-to-day. However, Daniel did not start his career on the Gatorade account.
In the beginning stages, Daniel worked on the bottler side of the business, working on implementing marketing activities in the field. His time on that side of the business “was interesting and educational” as he began “to understand the difficulties of implementing a marketing strategy at the consumers’ touch points,” Daniel recalls. Moving forward in his career, Daniel was given the opportunity to manage the marketing strategy for the Pepsi brand. This was especially challenging and exhilarating for him as he implemented his strategy in Mexico against large and tough competitors. Excelling in this position brought Daniel to where he is now, Gatorade, the perfect fit for our sports-loving alumni.
What was the most valuable lesson — inside or outside of the classroom — you learned while completing your MBA?
I loved the fact that there were a lot of smart people in the classes and that the weaknesses of some were the strengths of others and vice-versa. I was able to understand how important it is to work with the right people. You really do not need to know everything, you just need to make sure you are in a group of people that complement each other and the results can be amazing.
How has your McCombs MBA experience helped shape your success?
I think McCombs gave me a higher level view of business, it gave me perspective. I am much more capable of having more senior conversations with top management, which is really beginning to put me more in the spotlight. I still need to continue working on becoming a better advocate, but I do strongly believe that the program helped shape me into a better leader and a more balanced businessman.
What was your favorite memory of Austin Intensive?
I really enjoyed all of the intensives. It was a glimpse of living the Austin life. I always wished they lasted longer or that there was one every semester instead of just once every year. From walking around the 40 Acres to hitting the Gregory Gymnasium for an early run, from the case competition that kept us awake until 4:00 a.m., to going for a burger at Hopdoddy on South Congress. I would do it again anytime!