There is a lot going on around here! Read two recent McCombs Today posts on happenings in CCIMS and the McCombs Marketing Department. We are excited to welcome Rob Malcolm to the CCIMS team this fall as Executive-in-Residence.
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The second annual McCombs Marketing Conference is co-hosted by CCIMS and the CCIMS Marketing Fellows MBA students. In order to meet today’s marketing challenges, organizations are rethinking traditional business models and organizational structures to create new value for customers. This year’s conference will focus on entrepreneurial marketing, exploring how marketing leaders are crafting new businesses, extending the customer value-chain, supporting venture programs, and promoting entrepreneurial thinking within their organizations.
The event will have industry-renowned speakers and major companies in attendance including keynote addresses from:
- Ross Martin, Executive Vice President at Viacom Media Networks
- Michele Buck, Senior VP and Chief Growth Officer at The Hershey Company
“McCombs Talks” TED-style presentations including:
- Rob Malcolm, former President of Marketing for Diageo
- Gil Cloyd, former Chief Technology Officer of Procter and Gamble
An interactive workshop presented by Upstream with a hands-on challenge featuring tools and techniques that leverage the customer experience as a platform to generate entrepreneurial business concepts
And an expert panel on “intraprenuership” discussing how new venture programs and the entrepreneurial spirit can thrive within large organizations
More information about the conference can be found on the McCombs Marketing Conference website.
Results of the latest UT Energy Poll were released today spotlighting voter views on presidential candidate energy policies. The poll, Co-Directed by Marketing Department Chair Wayne Hoyer, reveals changes in American consumers’ energy perceptions over the past year and sheds light on how these perceptions could impact the upcoming presidential election. For full poll results read Voters Favor Obama on energy, says UT Poll on Texas Enterprise.
Today was the second release of the UT Energy Poll, Co-Directed by Marketing Department Chair Wayne Hoyer. Hoyer says, “We see a significant trend of increased pricing concerns and more support for domestic energy production across the board in this survey. While most respondents expect prices to continue rising, they’re also more optimistic about our energy future, perhaps because of the abundance of natural gas and other domestic energy resources. These trends will be interesting to watch as we head into this fall’s elections.”
Read additional coverage on:
Sam Acho, Marketing BBA ’10 and current Arizona Cardinals player, recently presented his lessons in personal branding to students at McCombs. Way to give back to the Marketing Department, Sam! Read the full story on McCombs Today.
McCombs Marketing Assistant Professor Ty Henderson recently shared his research on brands driving profits by teaming up with a social cause or donating a percentage of profits to a charity. Henderson found a direct link between brands supporting a social cause and increase in product sales. Interesting to note, Henderson also found that an increase in the percentage a brand donates does not lead to increased purchases. Shopper behavior can be influenced by social cause campaigns regardless of the amount being donated.
Last night the tower was lit burnt-orange to honor the McCombs faculty for their impressive new ranking. McCombs is top in the nation for best professors in the Princeton Review’s annual guide to Business Schools.
The ranking was determined by student ratings. Student quotes from the rankings survey highlight McCombs Marketing’s contributions to this prestigious designation. Student quotes included:
The University of Texas at Austin is the “best school in the region” and is “well-known for academic excellence in many aspects, such as accounting, entrepreneurial, IT management, marketing, and energy finance.”
“Some highlights of McCombs include the “Marketing Fellows organization in academics” and the “commitment to development of the top energy reputation among business schools.”
Read more about the Princeton Review’s report on McCombs Today: McCombs Ranks First For Best Business School Prof
Congratulations McCombs Faculty!
Kapil Jain, academic director of CCIMS, was recently interviewed by Texas Enterprise for his perspective on the recent Netflix debacle. Read Professor Jain’s insights on how the company’s motives were remarkably visionary while their actions were quite shortsighted. Lessons in Netflix’s Marketing Missteps
The McCombs Marketing Department and Energy Management and Innovation Center (EMIC) have spearheaded the launch of a new groundbreaking public opinion poll to measure and report on US consumer opinions and attitudes toward energy consumption, pricing, development, and regulation. The University of Texas Energy Poll aims to serve as an impartial and authoritative source of public opinion on energy issues, generating data that will be used to inform and guide discussion, business planning, debate, and policy development.
UT President William Powers Jr., Thomas Gilligan, dean of the McCombs School of Business, and Wayne Hoyer, chair of the McCombs Marketing Department, announced the results of the first poll in Washington, D.C., last week. Read recent coverage of this exciting new effort.
Poll: Americans aren’t optimistic about energy, Texas Enterprise
UT poll: Americans are most satisfied with the way they themselves handle energy issues , Dallas Morning News
Professor Leigh McAlister is the Ed and Molly Smith Chair in the Department of Marketing. Leigh’s research and professional activities have, for a long time, addressed issues at the intersection of marketing knowledge development and marketing practice. Prof. McAlister’s current research projects seek to improve our understanding of the importance of marketing, both as a functional capability and as a managerial orientation, on a firm’s growth and long-term strategy. Read more in The CCIMS Report.
Take a look at an excellent list of 2011 McCombs Marketing faculty research articles posted on the new CCIMS website.
Marketing Department Senior Lecturer Herb Miller was recognized this week by the Texas State House of Representatives for winning a teaching award from the Texas Exes alumni association. House Resolution 1368 honoring Miller was introduced by State Rep. Eddie Luccio III of Brownsville. Read more on McCombs Today.
Congratulations Professor Miller!
Marketing faculty member Raji Srinivasan recently gave a presentation titled “Social Influence Effects on Online Ratings of Service Firms” at the McCombs Faculty Research Series. The talk was based on her online ratings research under review for the Journal of Marketing. Read an overview of the study on McCombs Today.
Consumer behavior is being swayed by the availability of mobile apps. Companies not utilizing the new technology could be left behind. Read the insightful article Marketing Mobile Technology: Winners and Losers, by John Highbarger, lecturer in the McCombs Marketing Department.
Associate Professor of Marketing Andrew Gershoff was recently published in the Journal of Consumer Research and featured on Time.com’s Healthland. His research looks at the consumer behavior in choosing safety products. Gershoff’s findings show emotions prevail over logic when safety products have a small potential for betrayal. Read a full description on McCombs Today.