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Update: New Experiential Marketing Program Success


Our two MBA students serving as Yoo-hoo’s brand managers are off to a great start! Read more in McCombs Today’s recent post Launch of New Experiential Marketing Program a Success for Students, DPSG.

New Experiential Learning Initiative with Dr Pepper Snapple

Ashley Weber, MBA Brands Member

Today the new “McCombs Brand Experience” initiative is being formally announced. CCIMS in collaboration with the CCIMS Marketing Fellows, is offering real-world opportunities to experience live marketing roles, with actual results responsibility.

The first effort is being piloted by two Marketing Fellows MBA students (class of 2013) who are working as the brand team for the chocolate drink yoo-hoo, a $100 million Dr Pepper Snapple Group (DPS) brand. The team is developing a strategic marketing plan that will be presented to DPS in May, and then implemented in the fall of 2012.

CCIMS is very pleased to be partnering with DPS on this new endeavor.  Read the full press release on UT’s news page.

CCIMS Marketing Fellows Initiative Featured in WSJ Article

The word is spreading about our new initiative partnering with Dr Pepper Snapple  to provide a live MBA brand manager program at McCombs.  The Wall Street Journal published an article today featuring this new experiential learning opportunity – Real Work for Future M.B.A.s.

Congrats to the Marketing Fellows that helped launch this effort and the two Fellows pioneering the new program as yoo-hoo’s brand managers.

Dell Recipient of McCombs 2012 Outstanding Corporate Partner

Congratulations to Dell, a CCIMS Executive Sponsor, for receiving the Outstanding Corporate Partner award at the McCombs Corporate Recognition Dinner last night.  Dell’s strong engagement helps bolster many key initiatives across McCombs greatly benefiting our students and faculty.  We truly appreciate their involvement!

Read more about the Corporate Recognition Awards on McCombs Today.

CCIMS Director Hosts Conversation with Dr Pepper Snapple CEO

Larry Young, CEO, Dr Pepper Snapple Group

Yesterday evening at the UT Student Activity Center, our very own CCIMS Executive Director Lamar Johnson interviewed Larry Young, CEO of Dr Pepper Snapple Group. The public talk was part of the McCombs VIP Distinguished Speaker Series presented annually by the Undergraduate Business Council.

The talk highlighted important life lessons including Larry Young’s approach to personal and corporate success. He stressed the importance of surrounding yourself with successful people and ensuring you have a strong team under you.

Dr Pepper Snapple Group is a corporate sponsor of CCIMS. Lamar appreciated the opportunity to promote Dr Pepper Snapple’s strong partnership with McCombs.

Read more about the event in the Daily Texan and McCombs Today.

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