Ashley Weber, MBA Brands Member
Today the new “McCombs Brand Experience” initiative is being formally announced. CCIMS in collaboration with the CCIMS Marketing Fellows, is offering real-world opportunities to experience live marketing roles, with actual results responsibility.
The first effort is being piloted by two Marketing Fellows MBA students (class of 2013) who are working as the brand team for the chocolate drink yoo-hoo, a $100 million Dr Pepper Snapple Group (DPS) brand. The team is developing a strategic marketing plan that will be presented to DPS in May, and then implemented in the fall of 2012.
CCIMS is very pleased to be partnering with DPS on this new endeavor. Read the full press release on UT’s news page.
My daughter goes to university here in Ontario. I don’t know of any programs where they can actually work with a real world existing $100 million company. I am thoroughly impressed. I didn’t even know these kinds of programs existed. I will let her know that in the U.S. she could gain this kind of experience. She may want to switch schools!
Sincerely,
Tony Brayley.