Ashley Weber, MBA Brands Member

Today the new “McCombs Brand Experience” initiative is being formally announced. CCIMS in collaboration with the CCIMS Marketing Fellows, is offering real-world opportunities to experience live marketing roles, with actual results responsibility.

The first effort is being piloted by two Marketing Fellows MBA students (class of 2013) who are working as the brand team for the chocolate drink yoo-hoo, a $100 million Dr Pepper Snapple Group (DPS) brand. The team is developing a strategic marketing plan that will be presented to DPS in May, and then implemented in the fall of 2012.

CCIMS is very pleased to be partnering with DPS on this new endeavor.  Read the full press release on UT’s news page.