Center for Customer Insight and Marketing Solutions

Archives for May, 2012

New Experiential Learning Initiative with Dr Pepper Snapple

Today the new “McCombs Brand Experience” initiative is being formally announced. CCIMS in collaboration with the CCIMS Marketing Fellows, is offering real-world opportunities to experience live marketing roles, with actual results responsibility. The first effort is being piloted by two Marketing Fellows MBA students (class of 2013) who are working as the brand team for [...]

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CCIMS Marketing Fellows Initiative Featured in WSJ Article

The word is spreading about our new initiative partnering with Dr Pepper Snapple  to provide a live MBA brand manager program at McCombs.  The Wall Street Journal published an article today featuring this new experiential learning opportunity – Real Work for Future M.B.A.s. Congrats to the Marketing Fellows that helped launch this effort and the [...]

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