Influence of Online Ratings

Marketing faculty member Raji Srinivasan recently gave a presentation titled “Social Influence Effects on Online Ratings of Service Firms” at the McCombs Faculty Research Series. The talk was based on her online ratings research under review for the Journal of Marketing. Read an overview of the study on McCombs Today.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>